If you have been following this blog, then you may know that in my last post I was writing about an experience I had with an international production between Mexico and the UK, in which I participated as both a playwright and a producer. This is the second part of that story and it will also serve me to sum up my own conclusions on how to effectively market your performance.
The last time I was talking about this subject, I summed up some of the strategies we used to advertise our play, i.e. setting a webpage, producing a video, approaching the embassies and other international organisms. After this we organized a party at a well-known venue in London. You may want to consider this for you own show, but I would recommend that you do it as close to the opening as possible, as in our experience, not many people from the party showed up to the play, only because it was done in July when the opening was not until November.
We finally went to an Advertising Agency that set up the final stages of the marketing process. Byron Read, head of this agency, pointed out the many mistakes we were making in our marketing strategies. I can safely say that most of the conclusions that I will now sum up in this blog, I draw from them.
So, these are my conclusions about advertising the arts. Of course, there is so much more to say but I think this sums it up. I hope this is helpful to you, I wish you the best of luck with your show and remember to invite me!