When it comes to using social media to help market your business, you have probably seen countless tips and tricks for how to best make Facebook and Twitter work for you. You’re probably also seeing more and more information about how to make Snapchat work for you.
But one social media platform that tends to not get as much attention from marketing strategists is Instagram. Yes, this is in spite of the fact that the photo and video sharing network is one of the biggest currently operating, with over 800 million active users.
We at Positive Results Marketing think this is a mistake. If utilized properly, Instagram can serve as a real boon to the marketing strategy for your business.
Here are our top tips for how to use Instagram to help your business:
Set yourself up right
If you are only just getting around to setting up an Instagram account for your business, but already have a well-established presence on other platforms like facebook and twitter, be sure to link them with your new Instagram. This is important because it allows you to publish posts across multiple platforms simultaneously. It also means you can direct your followers from your established account towards your new Instagram.
Your bio is an opportunity to not only present what your business is in an interesting manner, but also to provide additional contact information and links to your sites.
Given the visual nature of all content posted on Instagram, aesthetics are very important when it comes to effective marketing strategies on the platform. Instead of viewing this as an obstacle though, think of it as an opportunity to flex your creative muscles. Make content that focuses on the solutions you can offer, as opposed to simply the products you sell. If your business has a unique selling point, make sure you make this the focus of your photos and videos.
Instagram is also one of the best places to allow customers a “peek behind the curtain” at the culture of your company. Have your workers take over your account for the day, offering an inside look at how the business operates. Or try posting photos and videos that show the whole lifecycle of your product being made.
This is a great opportunity to create personal connections between your company and your consumers, which in turn strengthens your brand.
We’ve spoken about influencer marketing in the past, and, recent high profile slip ups aside; influencer marketing remains a great, time honoured way to build up a large following, and is in many ways perfectly suited to Instagram.
Don’t be afraid to reach out to popular influencers and ask them if they would post about your products / services, or even take over your account for a day. Just remember, honesty and transparency are vital to effectively utilize influencers, and look for trusted experts in the same industry as your business, as this will give your partnership more impact.
Let’s be honest, whenever we talk about search engines, there’s really always one that is the first you think of: Google. Yes, for better or worse, Google has risen to be far and away the number one search engine in all of our lives.
So it is no wonder, with Google being such a powerful search engine, that businesses devote so many resources to getting their website to the top of the results page, and to taking advantage of Google’s AdWords advertising system.
But when every marketing agency and department has its own strategies and methods purported to help shoot your site up Google’s search results rankings, and drive untold levels of customers to your site, it can be hard to know who actually has the goods to give your company the results you’re looking for.
Well, Google clearly understands your frustration, and in order to make it easier for you to see which marketing businesses are as good as they claim to be at running successful AdWords campaigns, Google have introduced Partner badges.
How does a company get a Google Partner badge?
First of all, it is important to note that there are two levels in the Google Partner program: The first badge you can receive is a standard Google Partner badge, and the second is a Premier Google Partner badge. The requirements for the Premier Partner badge are naturally higher than those for the standard one.
Specifically, a company wanting a Partner Badge first needs to create a Partners company profile. They also need to demonstrate they have advanced AdWords knowledge by having at least two employees certified in AdWords. Google will also assess spending to make sure the company has a healthy amount of activity and that the company is able to demonstrate considerable ad revenue and customer base growth.
Additionally, once a company has earned their badge, their performance will be reviewed by Google periodically to make sure they are still meeting the requirements to maintain their Partner badge
ONLY 23% OF AGENCIES ARE GOOGLE PARTNERS
Benefits of working with a Google Partner
When you choose to work with a Google Partner, you are making sure that the marketing and advertising agency is one that has a proven track record of delivering results. You’ll know that you are working with people who are certified AdWords experts.
Google’s policy of continually reviewing their partners means that you know you’ll be getting consistency as well as quality.
Google Partner’s also get access to beta features sometimes more than a year before they are rolled out to the rest of the world, giving you a real chance of getting a leg up on your competition by giving you access to tools your competition has no chance of using.
To find out what a Google Certified Partner can do for your business, visit Positive Results Marketing now!
If you go back a few years and look at blog posts about market tips – kind of like this post – you’ll probably see them going on about one thing and one thing only: search engine optimization (SEO). It seems like getting to the top spot on Google’s results page was the only thing that matters.
Fast forward to today, and things are a little different. Social media marketing across platforms like Twitter, Snapchat and Instagram; to partnering with influencers and internet celebrities, digital marketing has diversified greatly over the past few years, and for the most part, that’s a good thing.
But unfortunately, in some cases this means that too much attention has been taken away from improving organic search engine rankings. If your business is doing this, you’re making a mistake and the marketing prowess of businesses could be suffering as a result.
In case you’ve forgotten what it means, organic SEO is an umbrella term referring to the unpaid methods used to boost your results on a given search engine – mostly Google – result page. These include methods such as valuing high quality, well written content, back linking and using keywords, as well as more unscrupulous methods, like link farming.
Here’s why we think you should still make organic SEO a large part of your marketing strategy:
Who among us doesn’t love a bargain? Well, compared to pay-per-click ads or social media campaigns, the cost of organic SEO methods is much more competitive: zero pounds. Once you’ve put the work in to organically improve your search engine ranking, you gain a huge upper hand over those who rely more heavily on pay-per-click ads.
It’s very effective
Even though less and less attention is being paid to organic SEO, time and again studies have shown it to be one of, if not the most effective method of delivering relevant traffic to your site.
It gives you staying power
We all know that ensuring your website receives a high volume of traffic is important. But while paid ads and social media often generate a lot of traffic, these are people who only visit one or two pages, and don’t stick around your site for long.
Effective organic SEO, on the other hand, means that you may have several hits at the top of a search engine’s results page, meaning you are more likely to have traffic that lands and stays on your site.
It can build brand trust
How often can you say that you visit the second page of search results when you look something up using a search engine? How often do you even get more than halfway down the first page? The answer to both is likely to be very rarely, if ever. This is because we intrinsically have a level of trust for the websites that we see at the top of a search engine’s results page.
Remember, even though we think organic SEO is an important and effective marketing tool, it is still only one of many tools at your disposal. The best marketing strategies around are always those that include a healthy mix of all the different marketing platforms and techniques, as these are the ones that will ensure as many people as possible hear about your website.
Just make sure that organic SEO is a part of that mix.
Although they have been around for a fair few years now, you may have noticed that emojis are becoming more and more commonplace nowadays. After all, 2017 was the year that saw the release of “The Emoji Movie” and that was a film entirely populated by animated emojis, and the latest Iphone model has hundreds of emoji variations. For better or worse, emojis aren’t going anywhere soon.
As a result you may also have noticed more and more marketing departments attempting to incorporate emojis into their campaigns. This may seem like a simple thing to do, but it can be difficult to use emojis in a way that enhances your brand without making your business seem out of touch or even desperate.
This has proven to be a tightrope many brands fail to walk effectively. In fact, using emojis at the wrong time could actually have a negative impact on your brand image.
According to a new survey from martech company Pure360 and YouGov, found that although 77% of respondents use emojis in messages to their family and friends, only 5% would be more likely to buy from a brand that uses emojis in their marketing.
Further, 39% of those surveyed thought that using emojis made brands appear less serious, and 29% thought that using emojis devalues a brand.
So, it may be best to err on the side of caution and refrain from using emojis in your marketing campaigns, If you do think emojis can be used to market your business, here are a few tips to keep in mind when creating content:
Keep the tone light
The light nature of emojis makes them perfectly suited to social media posts, because content on these channels is often more personal and informal in tone. Emojis can be a great way of humanising your brand, especially if your post is communicating directly to one person.
Use the right emojis
One of the hardest things to get right when using emojis is to pick the right emoji that clearly conveys the exact meaning you want it to. Since one single emoji can have different meanings for different people, this can be easier said than done.
So you should try to use emojis in a way that ties directly ties in with the message of your marketing, so there can be no confusion about its meaning.
At their base level, emojis are meant to enable us to convey feelings or reactions in a concise image, rather than having to type out the text. This is why it can be so offputting when companies use too many different emojis in one piece of content.
Something that is meant to be quick and easy to understand becomes a complex process as people have to decipher the meaning behind the emojis in your post.
Treat emojis like a strong seasoning, while a little goes a long way, too much can ruin the dish.
For more marketing solutions visit Positive Results Marketing now.
Now that the nights are getting longer and the weather is getting colder, it is time to start getting prepared for the holidays.
For marketing departments across the country, this means beginning to enact holiday marketing campaigns, hoping to tap into the festivities of the season to create connections with their target audience.
When it comes to Christmas marketing strategies, the power of email marketing cannot be overstated. This is why, as an early present, we at Positive Results Marketing have compiled a list of email marketing tips to see you through the holidays.
It is never too soon to start planning out your holiday emails. Planning ahead gives you more time to tweak and perfect your content and avoids you having to rush during one of the busiest periods of the year.
You should also be spending time before the festive period conducting research. Taking the time to find out what the predicted trends are for this Christmas, how much people are likely to spend, what they’re going to spend it on and when, will help you craft precise email content that people will actually want to receive.
Keep it focused
As Christmas gets closer, more businesses than you could count will be sending out scores of festive themed emails to as many people as they can. The last thing that you want happening is for your emails to get lost in all this noise, and end up being ignored.
To avoid this, make sure you hone your target market as much as you possibly can. Your mantra should be quality over quantity. Look to create personalised emails that appeal to specific customers individually, offering bonuses based on their past purchase history so your emails will have appeal.
If you are sending out emails about Christmas it makes sense that those emails look festive, but it is important to remember that less is more. Because people will most likely be receiving many festive emails, you need to make sure your emails fit in with the theme without looking over the top or gaudy.
If you have revamped your webpage or social media channels to look more festive, then make sure you tailor your emails so that they have a similar look and feel, to boost your brand cohesion.
Decide if festive marketing is right for your business
Although the festive period represents a great opportunity for businesses to up their marketing game and potentially reach a higher audience than other times of year, it is important to realise that not every business will suit a festive marketing campaign.
There is no point running an exhaustive (and costly) holiday marketing campaign if the customers who click through to your website find nothing that is relevant to them for the festive period.
Hopefully, with these tips you’ll be able to craft an email marketing campaign that really works for you over the holiday period. For more marketing tips and tricks, visit Positive Results Marketing now.
It should, of course, go without saying that search engine optimisation (SEO) plays a major role in the marketing strategies of any competitive business operating today. Put simply, the higher your ranking within Google’s search results, the more traffic your site will receive.
It is interesting that, given SEO is something everyone agrees is important, surprisingly few people know how to effectively improve their rankings.
If you are trying to reach the top of Google’s search results, take a look at our top tips for how you can make the most out of SEO:
Knowing what keywords the people you want visiting your site are using is a key step in improving your SEO ranking. Once you know these keywords, you need to introduce them organically into the copy of relevant pages on your website. Remember to use your top keywords in your page title, a search engine’s favourite part of any given page, as well as the page header and the name and alt tag of images.
You should also make a note to frequently visit the websites of your biggest competitors and track the keywords they are using on their site. You can also look for any gaps in the market your competitors haven’t noticed and use them.
One of the holy grails of SEO is the external link. It is very important to get links to your site from other websites, because search engines directly equate the number of external links a page has with how trustworthy it is.
Think quality over quantity, and make sure you aim for trusted, high quality sources rather than a great deal of lesser trusted sources or link farms, because Google is sophisticated enough to know the difference.
You should also be providing internal links within your own content to relevant pages from your own site.
At the end of the day, as Google and its competitors develop ever more sophisticated algorithms to fine tune the results on their search engines, one of the best practices a company can adopt to improve its SEO ranking is to produce the highest quality content possible.
This means that the content on your site should be concise and easy to understand, and keywords should appear organically and be woven into the copy.
No only should the content be of high quality, but it needs to be presented effectively as well. Make sure your website is easy to navigate and everything is laid out in a clear, intuitive way, and be aware that particularly bad coding on websites has been known to have a negative impact on SEO rankings.
Remember, improving and maintaining your SEO ranking takes continuous work, so get into the habit of monitoring your search engine rankings so you can see if your SEO techniques are having a positive or negative impact, and adjust your SEO strategy accordingly. Use an analytics program such as Google Analytics or any alternative to make sure you get an accurate image of your website’s performance.