In today’s highly competitive era, translating a sales prospect into a loyal customer and valuable referral source is imperative for business growth. The high-octane marketing and advertising playfield require a trusted vendor that not just provides end-toend solutions but also caters to unique business needs to achieve “positive results.” Being a Google Premier partner, the Florida-based firm Positive Results Marketing is transforming the arena of marketing and advertising with its flurry of turnkey search engine optimization, e-mail marketing, social media optimization and management solutions, public relations, telemarketing and more. “We are committed to provide the best advertising solutions by leveraging our partnership with Google,” says
Byron L Read, Jr., CEO and President, Positive Results Marketing. Since its inception, the firm aims at taking businesses to the next level with smart marketing strategies, engaging campaigns, and innovative programs designed to build strong relationships.
Read, Jr. further elucidates the trends that the firm observed while venturing into the UK marketplace. “There were very few all inclusive advertising agencies when we began our operations in the UK. Besides, due to a greater acceptance of outsourcing in the European market, we had to face stiff competition. However, we have been able to meet our clients’ expectations through the expertise we possess,” he remarks.
Riding on their in-depth knowledge and domain expertise, Positive Results Marketing has positioned itself as a result-driven international marketing and advertising firm. The services offered by the firm encompasses business consulting, budgetary assistance, traditional media placement, and production such as writing content, copy, and script for newspaper, TV, or radio advertisements, among many others. From the digital standpoint, Positive Results Marketing is invested in mobile app development, animation, Google pay-per-click (PPC) advertising, and more. Such an extensive inventory of services enables the firm to be a onestop shop for all advertising needs of an organization. Additionally, every advertising and marketing project that Positive Results Marketing undertakes is corroborated by an end-to-end solution. “We scrutinize the impact of advertising campaigns and also analyze the sales data to make a campaign successful,” Read, Jr., explains.
The onboarding process at Positive Results Marketing begins with a thorough customer needs analysis (CNA) meeting to demarcate the areas wherein organizations require assistance. Since a vast majority of the firm’s clients come via Google’s recommendations or referrals, CNA meetings prepare the ground to gain a better understanding of Positive Result Marketing’s services portfolio. It is followed by putting together a plan of action by leveraging the firm’s immense cumulative experience in the advertising domain. Lastly, Positive Results Marketing allows their customers to choose from the wide range of services based on their budgetary constraints and requirements, enabling them to adopt a solution that optimizes their spending and enhances ROI. It is because of such an extensive and innovative approach that Positive Results Marketing has been able to add a plethora of big names to their clientele.
Admittedly, with such a robust framework and a splendid track record, many of Positive Results Marketing’s projects have translated into a success story for its customers. In one such instance, Garvin Metal Roofs–a client of Positive Results Marketing–could exponentially boost their sales revenue by implementing the firm’s services. In the initial years, the construction company struggled to generate enough sales for its products and hence sought Positive Results Marketing’s assistance. Positive Results Marketing formulated an effective budget and provided a great mix of digital and traditional marketing. Today, Garvin Metal Roofs has doubled its sales revenue and is onlooking a figure of approximately $10 M.
Venturing ahead, Positive Results Marketing is aiming for major global expansion with a special focus on the European marketplace. Besides, the firm is all set to augment its workforce and enrich the existing services portfolios.
The world of social media changes so dramatically and so quickly that it can seem almost impossible to keep up.
It wasn’t that long ago that unsigned bands were being discovered on MySpace, and people were creating virtual versions of themselves to socialize on Habbo Hotel.
Flash forward to today, and the global dominance of Facebook seems to be on the wane, having lost almost 3 million users under the age of 25 during 2017. Meanwhile, if there is one social media platform that seems to be exponentially growing without end, it is Snapchat.
Yes, the picture sharing platform is more popular than ever, especially with younger users. So this is the perfect time to use Snapchat to try and grow your businesses and reach out to a large number of potential new customers.
If you’re looking to use Snapchat to help your business grow, but are unsure where to start, just look through our top tips to help you on your way:
If you are hosting a live event, you want as many people to be able to see it as possible, even those who aren’t able to make it to the event itself. This is where Snapchat is perfect, as it can give people an authentic, fly on the wall view on the live event no matter where they are.
Take advantage of this to extend the reach of your milestones and product launches to as many people as you possibly can.
It is part of the nature, and one of the unique appeals, of Snapchat that the content on it is transitory. Images and videos disappear from the site after they have been viewed, and posts only stay on your Story feed for 24 hours.
This is why it is important to update your story a couple of times each day, as this ensures that you stay relevant and fresh in people’s minds on the platform.
Company Snapchat accounts are often more personal and intimate than their other social media accounts, and with good reason. Giving customers a more personal experience, and allowing them to peek “behind the curtain” of your company helps build more personal connections with them, strengthens your brand, and builds up trust in your company as a whole.
The more personal nature of Snapchat makes it perfect for working with influencers who your audience know and respect. Have the influencers post on your account, link to it, or even take over your whole feed for a day.
Look for influencers who are experts in the same field as your business or product, and their high standing will add legitimacy to your company in the eyes of your followers.
Your marketing channels will often be working best when they are working together. This is why you should make sure your Snapchat account is highlighted on your other social media channels. This helps drive followers to your Snapchat, making sure your content ios viewed by as many people as possible.
When it comes to using social media to help market your business, you have probably seen countless tips and tricks for how to best make Facebook and Twitter work for you. You’re probably also seeing more and more information about how to make Snapchat work for you.
But one social media platform that tends to not get as much attention from marketing strategists is Instagram. Yes, this is in spite of the fact that the photo and video sharing network is one of the biggest currently operating, with over 800 million active users.
We at Positive Results Marketing think this is a mistake. If utilized properly, Instagram can serve as a real boon to the marketing strategy for your business.
Here are our top tips for how to use Instagram to help your business:
Set yourself up right
If you are only just getting around to setting up an Instagram account for your business, but already have a well-established presence on other platforms like facebook and twitter, be sure to link them with your new Instagram. This is important because it allows you to publish posts across multiple platforms simultaneously. It also means you can direct your followers from your established account towards your new Instagram.
Your bio is an opportunity to not only present what your business is in an interesting manner, but also to provide additional contact information and links to your sites.
Given the visual nature of all content posted on Instagram, aesthetics are very important when it comes to effective marketing strategies on the platform. Instead of viewing this as an obstacle though, think of it as an opportunity to flex your creative muscles. Make content that focuses on the solutions you can offer, as opposed to simply the products you sell. If your business has a unique selling point, make sure you make this the focus of your photos and videos.
Instagram is also one of the best places to allow customers a “peek behind the curtain” at the culture of your company. Have your workers take over your account for the day, offering an inside look at how the business operates. Or try posting photos and videos that show the whole lifecycle of your product being made.
This is a great opportunity to create personal connections between your company and your consumers, which in turn strengthens your brand.
We’ve spoken about influencer marketing in the past, and, recent high profile slip ups aside; influencer marketing remains a great, time honoured way to build up a large following, and is in many ways perfectly suited to Instagram.
Don’t be afraid to reach out to popular influencers and ask them if they would post about your products / services, or even take over your account for a day. Just remember, honesty and transparency are vital to effectively utilize influencers, and look for trusted experts in the same industry as your business, as this will give your partnership more impact.
Let’s be honest, whenever we talk about search engines, there’s really always one that is the first you think of: Google. Yes, for better or worse, Google has risen to be far and away the number one search engine in all of our lives.
So it is no wonder, with Google being such a powerful search engine, that businesses devote so many resources to getting their website to the top of the results page, and to taking advantage of Google’s AdWords advertising system.
But when every marketing agency and department has its own strategies and methods purported to help shoot your site up Google’s search results rankings, and drive untold levels of customers to your site, it can be hard to know who actually has the goods to give your company the results you’re looking for.
Well, Google clearly understands your frustration, and in order to make it easier for you to see which marketing businesses are as good as they claim to be at running successful AdWords campaigns, Google have introduced Partner badges.
How does a company get a Google Partner badge?
First of all, it is important to note that there are two levels in the Google Partner program: The first badge you can receive is a standard Google Partner badge, and the second is a Premier Google Partner badge. The requirements for the Premier Partner badge are naturally higher than those for the standard one.
Specifically, a company wanting a Partner Badge first needs to create a Partners company profile. They also need to demonstrate they have advanced AdWords knowledge by having at least two employees certified in AdWords. Google will also assess spending to make sure the company has a healthy amount of activity and that the company is able to demonstrate considerable ad revenue and customer base growth.
Additionally, once a company has earned their badge, their performance will be reviewed by Google periodically to make sure they are still meeting the requirements to maintain their Partner badge
ONLY 23% OF AGENCIES ARE GOOGLE PARTNERS
Benefits of working with a Google Partner
When you choose to work with a Google Partner, you are making sure that the marketing and advertising agency is one that has a proven track record of delivering results. You’ll know that you are working with people who are certified AdWords experts.
Google’s policy of continually reviewing their partners means that you know you’ll be getting consistency as well as quality.
Google Partner’s also get access to beta features sometimes more than a year before they are rolled out to the rest of the world, giving you a real chance of getting a leg up on your competition by giving you access to tools your competition has no chance of using.
To find out what a Google Certified Partner can do for your business, visit Positive Results Marketing now!
If you go back a few years and look at blog posts about market tips – kind of like this post – you’ll probably see them going on about one thing and one thing only: search engine optimization (SEO). It seems like getting to the top spot on Google’s results page was the only thing that matters.
Fast forward to today, and things are a little different. Social media marketing across platforms like Twitter, Snapchat and Instagram; to partnering with influencers and internet celebrities, digital marketing has diversified greatly over the past few years, and for the most part, that’s a good thing.
But unfortunately, in some cases this means that too much attention has been taken away from improving organic search engine rankings. If your business is doing this, you’re making a mistake and the marketing prowess of businesses could be suffering as a result.
In case you’ve forgotten what it means, organic SEO is an umbrella term referring to the unpaid methods used to boost your results on a given search engine – mostly Google – result page. These include methods such as valuing high quality, well written content, back linking and using keywords, as well as more unscrupulous methods, like link farming.
Here’s why we think you should still make organic SEO a large part of your marketing strategy:
Who among us doesn’t love a bargain? Well, compared to pay-per-click ads or social media campaigns, the cost of organic SEO methods is much more competitive: zero pounds. Once you’ve put the work in to organically improve your search engine ranking, you gain a huge upper hand over those who rely more heavily on pay-per-click ads.
It’s very effective
Even though less and less attention is being paid to organic SEO, time and again studies have shown it to be one of, if not the most effective method of delivering relevant traffic to your site.
It gives you staying power
We all know that ensuring your website receives a high volume of traffic is important. But while paid ads and social media often generate a lot of traffic, these are people who only visit one or two pages, and don’t stick around your site for long.
Effective organic SEO, on the other hand, means that you may have several hits at the top of a search engine’s results page, meaning you are more likely to have traffic that lands and stays on your site.
It can build brand trust
How often can you say that you visit the second page of search results when you look something up using a search engine? How often do you even get more than halfway down the first page? The answer to both is likely to be very rarely, if ever. This is because we intrinsically have a level of trust for the websites that we see at the top of a search engine’s results page.
Remember, even though we think organic SEO is an important and effective marketing tool, it is still only one of many tools at your disposal. The best marketing strategies around are always those that include a healthy mix of all the different marketing platforms and techniques, as these are the ones that will ensure as many people as possible hear about your website.
Just make sure that organic SEO is a part of that mix.
Although they have been around for a fair few years now, you may have noticed that emojis are becoming more and more commonplace nowadays. After all, 2017 was the year that saw the release of “The Emoji Movie” and that was a film entirely populated by animated emojis, and the latest Iphone model has hundreds of emoji variations. For better or worse, emojis aren’t going anywhere soon.
As a result you may also have noticed more and more marketing departments attempting to incorporate emojis into their campaigns. This may seem like a simple thing to do, but it can be difficult to use emojis in a way that enhances your brand without making your business seem out of touch or even desperate.
This has proven to be a tightrope many brands fail to walk effectively. In fact, using emojis at the wrong time could actually have a negative impact on your brand image.
According to a new survey from martech company Pure360 and YouGov, found that although 77% of respondents use emojis in messages to their family and friends, only 5% would be more likely to buy from a brand that uses emojis in their marketing.
Further, 39% of those surveyed thought that using emojis made brands appear less serious, and 29% thought that using emojis devalues a brand.
So, it may be best to err on the side of caution and refrain from using emojis in your marketing campaigns, If you do think emojis can be used to market your business, here are a few tips to keep in mind when creating content:
Keep the tone light
The light nature of emojis makes them perfectly suited to social media posts, because content on these channels is often more personal and informal in tone. Emojis can be a great way of humanising your brand, especially if your post is communicating directly to one person.
Use the right emojis
One of the hardest things to get right when using emojis is to pick the right emoji that clearly conveys the exact meaning you want it to. Since one single emoji can have different meanings for different people, this can be easier said than done.
So you should try to use emojis in a way that ties directly ties in with the message of your marketing, so there can be no confusion about its meaning.
At their base level, emojis are meant to enable us to convey feelings or reactions in a concise image, rather than having to type out the text. This is why it can be so offputting when companies use too many different emojis in one piece of content.
Something that is meant to be quick and easy to understand becomes a complex process as people have to decipher the meaning behind the emojis in your post.
Treat emojis like a strong seasoning, while a little goes a long way, too much can ruin the dish.
For more marketing solutions visit Positive Results Marketing now.