White hat SEO is the practice of optimizing a website to rank in search engine indexes. Search engines utilize certain algorithms to index pages and websites. Page indexing is important for websites so as to rank when certain keywords are used. Search engines like Google have their own published guidelines for a website to rank using ethical techniques. By following search engines standards, websites can secure their ranking for a longer period.
White hat SEO runs against some unethical tactics that go against search engine optimization standards. Unethical tactics may secure the rank of a website quickly, but as soon as Google detects these techniques implemented on a site, it is a one-way trip to oblivion. Google has the power to ban certain sites from appearing on their search results due to acts such as plagiarism, inappropriate content, copyright infringement, and abusive sites among others. With the risk too great, white hat SEO is the best option for increasing web traffic.
How White Hat SEO Ranks Sites
Utilizing white hat SEO techniques in increasing web rank is a long-term investment due to the reduced risk of getting banned by search engines. A website can slowly, but surely rank higher through site optimization, producing quality content, and guest blogging among other techniques following standards and guidelines. With increased relevant content and better wording as an example, people looking for certain information would be led to your website, increasing web traffic.
A site with a high number of quality content can easily increase the number of human visitors, thus increasing relevance of content. This translates to higher rankings and better chances of visitor involvement. Quality content may take time in production, but with more time put into it, the more a user would be able to take away information during a visit. Investing time in well-researched, well-worded content should be done, and this practice should continue until the site gains a veritable amount of content, solidifying its ranking on search engine results.
Site optimization can occur for existing content in a website. Through site optimization, the needed changes for content structure, wording, and positioning can help get better relevance and search results. This is a good option for sites with content that do not rank, as modifying old content is faster than creating new content.
Guest posting is the technique of writing articles for popular sites to create a link to your website. This benefits the popular site for free content, and the guest poster gains a platform for advertising their site easily.
Relevance and Rank
The rank and relevance of a website easily translates to revenue and sales in their end. With more views, there are more prospects to contact. The longer a visitor stays in the site, the larger the chance that they are interested in what the website has. This is why good and quality content is key – to make the visitors stay longer and get hooked. Unlike unethical tactics in SEO which occasionally use pages that are not user-friendly, the user experience in white hat SEO sites are top-notch. A good relevance and rank can easily be the best marketing your website will need.
The internet is already one of the major sources of information for modern man aside from books. There are approximately two billion people from all parts of the world who use the internet daily. This is why getting into online business, and then advertising that business online is something that needs consideration.
If you stop to think about it, there are always websites popping up by the minute. There are billions of websites and they are even increasing. This makes the competition in the cyber world difficult. You have to ace other companies who also have gone online. Ten years ago, purchasing things on the internet was seen as ‘risky’ or ‘scary’! Today, it is part of everyday life. One of the many methods employed by business entities over the internet in order to market their products and to get ahead of their competitors is called search engine optimization or SEO.
SEO primarily works around search engines like Google, Yahoo!, Bing, and others. This is a process that basically involves optimizing a website so that it will be visible to people who use the search engines in finding websites. This would then lead to an increased number of visitors that a website gets. There are two key points in SEO: higher page rank in the search engine or SERP, and more website visitors.
There are two types of optimization that an SEO consultant can employ in order to optimize a client’s site. The first one is on-page optimization and the second one is off-page optimization. For each type, there are certain methods that consultants use in order to attain the above mentioned points.
On-page optimization is probably the first step that SEO consultants need to take. This is important since it helps in increasing any website’s page ranking and also improves the site’s readability to visitors. The methods for on-page optimization that a consultant should take note of are: title optimization, keyword optimization, meta tags optimization, image optimization, link optimization, and HTML tags. The unifying factor of most of these methods is that you have to use keywords. Maintaining enough keyword density throughout your website will help you in getting a higher rank.
Off-page optimization is the term used to refer to techniques that are used in SEO that are not on the pages of the website. The methods used for off-page optimization are: article submission, inbound links, and directory submission.
Since SEO is already getting more and more important, a number of people are also resorting to drastic measures just to be able to increase their ranking and their visitors. This method is called black hat SEO. Black hat SEO is more known for its spamming techniques. This is an unethical way of optimizing as the website is optimized without even following the search engine rules. This can lead to being banned which would be devastating to any online business and should be avoided.
The white hat SEO, on the other hand, follows the search engine rules. This optimizes the site ethically and does the above mentioned methods for SEO while conforming to the rules. Search engine optimization is surely getting a huge buzz in the online community. This can be helpful to those people who are interested in getting high rankings in search engines like Google, Yahoo!, or Bing. Even a newbie who wants to try this out with his/her blog can do so as long as they are careful to follow the rules.
Search engine optimization has for some time now been playing an increasingly key role in internet marketing, and e-commerce as a whole. If you are looking for a rapid and effective way of driving more traffic to your website it’s time you considered utilizing SEO. These services are usually geared to improve a website’s ranking in the major search engines like Google, Bing or even Yahoo. This is done not only by optimizing your website’s content with viable keywords or phrases, but also through optimizing its coding, primarily its Meta tags.
Reputable SEO firms will initially carry out an extensive research in your respective niche for viable keywords, which can guarantee your website will be easily accessible to your targeted audience.This is known as on-page SEO On the other hand, they will formulate a suitable link-building strategy for your website, which ensures a search engine can properly index it. This is referred to as off-page SEO, and plays a crucial role in obtaining top rankings. It entails incorporating an appropriate internal link structure, which guarantees quick and convenient navigation throughout the entire website. These are two pertinent factors in getting top rankings by enhancing user experience. SEO firms also utilize inbound and outbound links to and from similar or relevant as well as authoritative sites in your specific niche, which are also proven means of achieving high ranking in search engines.
Besides achieving a good ranking, search engine optimization services can also greatly increase your website’s visibility, which helps in establishing your brand in your niche. This simply means that your website will get the necessary exposure needed to draw more visitors, which ultimately leads to increased revenue generation. Consequently, utilizing SEO services can result in realizing an extremely lucrative ROI (return on investment) for your online marketing strategy, enabling you focus on the growth of your business.
Due to the web’s dynamic attributes, search engine optimization is invariably an ongoing process, and the factors that might have worked to achieve top rankings in the past can sometimes be redundant later on. So, to ensure your website maintains the desired ranking, and ultimately have an edge over your competition, make it a point to enlist the aid of an established SEO firm. Such a firm will then formulate a viable long term strategy which including carrying out regular updates of your website’s content.
Finally, one good thing about search engine optimization is its results can be accurately gauged. SEOs utilize metrics such as your website’s ranking, its visitor conversion rate, click-through rates and many more others to measure the effectiveness of this online marketing technique. In turn, these findings are normally forwarded to you at suitable intervals, and you can at any time ascertain the advantages of incorporating SEO in your website.
The main concept for writing a press release is distributing or sharing among the media houses that the PR should be utilized to share informative content with a wide range of potential customers and parties, who are interested in it. It sometimes used to boost the existing Search Engine Optimization strategy that can be included a social presence, for blogging and/or content marketing at the same time. The greater number of critics, especially who are associated with media; doubt the power of a press release submission, but they sometimes renounce the essentials behind the publication.
Essentials of PR Submission in SEO
Press Release has the power to put the content out there on the web for a greater number of readers to view or read. Press Release, shortly known as PR is beneficial in several ways, particularly for SEO. Here we have included five most powerful advantages of a Press Release for Search Engine Optimization. Let us see at a glance.
Press Releases are generally published and shared by different media outlets that offer valuable backlinks to a website. They are very, very essential for Search Engine Optimization. Thus, by optimizing the content, one could increase his website’s online visibility and building brand at the same time. It helps make one’s articles searchability on the web.
It is seen that Tags that are pointed to a specific topic and target with relevant, industry-specific keywords are highly essential elements that one should add to his copy to optimize the press release. This can greatly help to unlock the benefits of SEO as well.
Advantages of a PR in SEO for Advertising, Marketing, and Branding
Advertising and Marketing – An optimized PR has a true potential compared to other online media campaigns. It has much greater value than that of traditional ROI. It means that the ROI i.e. Return On Investment provided by a properly optimized PR is great in an online marketing campaign.
Branding Products and Services – When major search engines or other media show your organization’s PR regarding any product or service update, they speak about legitimacy on your brand, products and/or services. This displays in such a way that traditional marketing or advertisement hardly matches. An SEO PR campaign helps you build credibility by incorporating it with countless objectives. It helps you established well sources of information as well.
Though, the fundamental concept of writing a press release is more or less same. A news release should be journalistic kind of, using auxiliaries, like Who, Which, Where, What, When etc. and an SEO press release also be the same, but the difference is using keywords. A professionally crafted and properly optimized press release can boost your site’s ranking and attract many potential customers.
Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.
Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.
Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.
If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.
Here are the most important rules to follow to get your posts listed for keywords of your choice.
1. Use your primary keyword in your blog domain
Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.
For example, if you want your blog to get found for the keyword “RSS” get a domain with the keyword “RSS”, or use the keyword in a subdomain. Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.
But if you’re doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction.
2. Use your primary key phrase in your blog header tags and the title of your posts
If your primary key phrase is “business blogging” make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.
Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.
For example, if you have a blog on Blogger and title your post “Search Engine Optimization For Blogs”, Blogger will automatically create a page with your post and name the file “search-engine-optimization-for-blogs.html” or something similar.
With other server-side software like WordPress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.
3. Use your secondary keywords in the body of your post
If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately. Don’t overdo this or your posts will end up sounding unnatural and spammy to readers.
4. Use your keywords in the anchor text of links
Keyword in links have more importance than simple text. Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.
Link keywords where they naturally appear in the body text, but again, don’t overdo it, or you’ll end up with spammy looking pages.
5. Make sure search engines can spider your blog easily
Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.
6. Get backlinks from other blogs or websites
Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings. I recommend that you focus your linking efforts on the methods here.
Submitting to Blog Search Engines and Directories:
Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog.
Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software.
You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback URLs that others can use to link back to your posts.
But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.
You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.
7. Update frequently
There’s no better food for search engine spiders than fresh content.
Post and update your blog frequently using all the rules outlined above and there’s no reason why your blog will not get you top rankings in a short period of time.
8. Stay put
Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish.
You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move.
For more ways of building traffic to your blog, read the article “How To Build Traffic To Your Blog”.
Local search engine optimization has definitely been on the tip of everyone’s tongue over the last year. It is what all internet marketers are focusing on these days to help their clients boost their visibility, climb the search engine ranking ladder and achieve success in the long run.
The first thing you need to always remember about local search engine optimization is that is all about four things, your company name, the phone number, the address and your website address. It is imperative that these four things appear in absolutely every single one of your web pages. You need Google to easily identify your address, your company name and your phone number to help them put you into the local search results.
Google have changed the way they rank companies based on their location, ensuring that they cater to their online searchers with ease. Therefore in order to reach your local audience who are using the internet, you want to boast your name, your address, your phone number and your website address, helping them find you easier and identify whether you could be the right choice based on their particular search.
What is very scary statistics and why local search engine optimization services are in such high demand as of late is that eighty five percent of small businesses do understand the importance of their company being found in local directories and searches, yet only half have actually taken the time to update their websites accordingly, using the four important things; name, address, phone and website.
In addition to this, seventy percent of those who haven’t updated their websites with local search engine optimization advise that they simply don’t have the time, which is why these small companies should be making use of online marketing specialists and search engine specialists to help them get ranked and reach their audience without delay.
Now there are things you may do or have done that will give you a negative ranking in local search results, which is one of the last things you want to do. The problem is that it is hard work to achieve your positive rankings, but it takes only seconds to get a negative ranking and it could be something as simple as not updating your address or phone number. A negative ranking for local search engine optimization may be a false location or you forgot to add your phone number or you didn’t do a page with the information needed. Another common mistake is only updating some of your sites and leaving an old address on one of the pages by mistake.
It is essential when adding your company to local directories that you take the time to ensure that you have added your details accurately. Also ensure you complete every section, even if you don’t feel it relevant. This can help you boost your business by reaching a wider online audience in your local area.
It is also important to remember how social media has contributed to local searches. A client is more likely to look for a company on social media. They may have heard your company name in the past, but they may type your company name into Facebook, Twitter, Pinterest and more. What you want to do is ensure all your information is accurately added to your social media accounts, making it easier for your new potential clients to find you.
Finally, reviews are essential to your online success, but you cannot beg for reviews. What you can do is entourage clients to leave online reviews to help you build up an excellent online reputation moving forward.