SEO or Search engine optimization has turned out to be a widely adopted as a web-based marketing strategy due to its efficiency. Although the digital landscape has changed drastically in the recent years. However, SEO remains a viable and essential marketing strategy. In a period when the Internet is the source for most people to discover an item or service they require, there is no better investment than website improvement for your business. While there are many advantages to a good SEO strategy, here we have highlighted a few to make you understand it is remarkable –
Clear cut increase in traffic
The top results in a search engine page receive the majority of the visits and clicks, so ranking in these top search engine pages can result in huge increase in traffic for your website. An SEO company also focuses on creating informative and keyword based title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.
Best Marketing return on investment!
When you pay for an ad, a good amount of people will see it. There’s a fair chance that some percentage of them might end up buying your product. This higher conversion rate is simply one more of the advantages of SEO services that can’t be matched by any other form of marketing. Google keeps the data about the searches and gets the people who searched for the tag on your website. Anyone can post an ad and individuals who see it may misclick. However, a hit from Google is much more appreciable than ads.
Once a marketing strategy is properly implemented, the results in the search engine will last a good amount of time, giving you the peace of mind. You don’t need to worry about your ranking, your website is delivering you customers’ day in and day out without having to continue spending advertising dollars.
Higher Brand Credibility as More People Trust Google
People trust whatever comes first at the Google search page. There is a mutual trust between the people and Google as it is a reputable company. By implementing this strategy, you can turn your site into the brand name. The lower you are in rankings on Google the more individuals are distrustful about your site. On the off chance that Google has a spot devoted to you at the top particularly in the event that it is a high level posting with different subpages recorded beneath the principle landing page it gives your site a position and brand value that no advertisement can beat. Advertisements can frequently be viewed as irritating and many individuals have promotion blockers introduced on their programs.
Online listing improves your overall brand. Many well-known brands have faced fall in brand value due to lack of SEO listing. Youngsters today want to buy from brands that have good online presence and this digital tactic provides customers with the opportunity to reach out to more and more people.
Social Bookmarking could be the next big thing in web site marketing since the development of the personal blogs.
Social Bookmarking web sites like Del.icio.us, Digg, Stumble Upon and Furl allow their users to create a set of web site content bookmarks. Submitted book marks are organized by content tags, which are arbitrary phrases or words a user can assign to the content they wish to bookmark. This gives the user a way to classify, rank and organize web site content using tags.
The most popular Social Bookmarking web site is Digg. Digg is a relatively new social bookmarking web site and has in it’s short time attracted millions of members who daily add bookmarks to all sorts of web site content. Over search engines and other bots, social bookmarking web sites have an intrinsic advantage. Users will choose what content they will bookmark, unlike relying on a program to categorize and qualify content. There is an implied quality in something that someone has taken the time to select.
Users of a social bookmarking web site will read other posters bookmarks and then add them to their own bookmarks if they liked them.. You can even view RSS
feeds to see what others are tagging, which is a very cool feature and is a textbook example of a very powerful viral marketing technique.
My own experience and testing shows that 3.2% of all my web site traffic come from social bookmarking web sites, off those 50% come from Digg.com, 20% from
Del.icio.us and the remaining 30% come from various bookmarking sites I am a member of. These sites include Furl and Stumble Upon.
As a search engine optimizer, social bookmarking is another tool I use to promote my web sites. An example would be, introducing a new developed web site. I could wait until Google, Yahoo and MSN found my web site naturally, but that would takes weeks if not months. I could join a link exchange network and exchange links with other web site and have the search engines find me that way. But, then again I would be relying on the indexabilty of the linking web site for the search engine to find me. Or I could add a couple of bookmarks on 3 of the most popular social bookmarking web sites. These large bookmarking web sites are indexed many times a day and the search bots are only looking for new content. Have a bookmark on a social bookmarking web site and could expect to be crawled by the big 3 within hours or at the most, within days.
To successful bookmarker, you need to supply good quality original content. Content that is going to be searched for and will solve a problem the searcher has. There is no point bookmarking content that no one wants. Spamming has become a major problem, but social bookmarking is controlled by it’s users. If the content you plan to bookmark is plain spam, the users of the bookmarking web site will just ignore it and move on. Your content will wither away and eventually be dropped out of the social bookmarking web site index.
If you social bookmark properly and supply good quality content, you can expect to gain dozens of quality back links as other bookmarkers, bookmark your content. This technique is a popular tool for successful search engine optimization and the best feature of social bookmarking is that it is free to use. I have not come across any social bookmarking web site that charges the user to use their facility.
Social bookmarking web sites are growing in popularity everyday. Find the ones that best fit the theme of your web site and bookmark with them. But remember, you will only succeed with bookmarking if you have content that is worth bookmarking.
In this article SEO 101 – Search Engine Optimization for the Complete Moron you will learn how to get Top Placement Google, Yahoo, MSN and all other Search Engines in a Matter of days. By following the 4 steps detailed in this article SEO 101 – Search Engine Optimization for the Complete Moron you will be able to generate Laser Targeted traffic to any web page you choose without spending any money or purchasing additional Products. You don’t even need to have your own Domain or Web Site to use the Methods detailed in SEO 101 – Search Engine Optimization for the Complete Moron.
Step 1 SEO 101 For Complete Morons Get a Free E-Mail Account.
You will need to have an E-Mail Account. I recommend you get a free account. Two that I use are Yahoo and Gmail.
Step 2 SEO 101 For Complete Morons Get a Free Blog
You will need a Blog. A Blog is a very easy web page to setup and Search engines love Blogs. You can get a free Blog at blogger.com, WordPress or Myspace.
Step 3 SEO 101 For Complete Morons Find a Key Word Phrase with Moderate Popularity.
First find a List of Keyword Phrases with Overture or Similar Tool. I Like Overture because it is Free
Next Type Each Keyword Phrase into Google and See How Many Pages of Results Google Finds for each Phrase. Pick a Phrase with about 1,000 Pages. You can go as low as 200 or as high as 10,000 but optimally 1,000 pages works best
Step 4 SEO 101 For Complete Morons Find a Product to Promote That Matches Your Keyword
Now that you have keywords you need products to promote. Go to clickbank and type your keywords into the Clickbank Search engine to find products to Promote. Of course if you don’t have a Clickbank Account you will need to join. Yes it is free to join
Step 5 SEO 101 For Complete Morons Promote Your Product For Free with USFreeAds
Write a Brief 1 Paragraph Ad about Your Click Bank Product and promote it on USFreeads. You can use USFreeAds for free but for $9.99 a Month you get unlimited ads and fantastic features like HTML in your Ads. Be sure and use your Keyword Phrase from step 3 in your Ad Title and once or twice within the body of your ad. After you create your Ad create a Blog Entry with the contents of your Ad.
Step 6 SEO 101 For Complete Morons Write an Article
Write an Article with between 250 to 500 words and submit it to Multiple Article Directories. For a list of article directories see my resource box at the end of this Article SEO 101 – Search Engine Optimization for the Complete Moron. Be sure and use the Keyword Phrase in the title as well as the body of your Article. After you create your Article create a Blog Entry with the contents of your Article.
Step 7 SEO 101 For Complete Morons Kick it Up a Notch
If you want to kick it up a notch or more for any given Keyword you can do any or all of the Following things
1- Create a Squidoo Lens with Your Keyword Phrase
2- Write an additional Blog Entry with Your Keyword Phrase
3- Create a Hubpage
4-Work the Forums
5-Use additional free Classified ad sites
Step 8 SEO 101 for Complete Morons Ping Your Blog
By Pinging your Blog you are letting the Major Search engines Know that your Blog has changed. Pingoat is great free services that will Ping Most of the Major Search Engines.
Step 9 SEO 101 for the Complete Moran Earn $2,000 Monthly within 100 days
Each Day for 100 days find a Product and Keyword Phrase. Apply Steps 1 to 7 for the Product and Keyword Phrase. If you follow these Guidelines each Key Word Phrase will earn you on Average of $20 a Day. If you do only 1 keyword phrase a Day at the end of 100 Days you could be earning $2,000 a Month.
Remember you can use more then one keyword phrase per product. So if you find Book on Organic Dog food recipes and it has 5 Keyword Phrases that meet the rules you can create 5 Articles and 5 Ads for this Product
Technology has seen significant advancements over the last two decades, and this has been extremely beneficial for businesses of all sorts. Computer technology allows businesses to reach farther and wider than ever before, resulting in cheaper and better products and increased sales and profits. But a business that obtains all or most of its sales from the internet, is only as good as its website.
Most businesses these days have websites, but that does not mean that every business that has a website is successful, by any means. In fact, many businesses have websites that surely do not bring them in enough business to keep them afloat, and it is not because the products or services are not of a high enough quality. The problem is that many of those websites do not get enough exposure on the internet.
Getting enough internet exposure to make it worth your while is something that requires the help of a professional, and the tool that those professionals use is called search engine optimization. search engine optimization, or SEO for short, is a process that is used to get websites ranked higher up in search engines, which allows them to be more visible by internet users. There are many steps involved in search engine optimization, and each step will be easier completed when both the website owner and the SEO professional can regularly communicate. There are a couple of ways that conference calling can facilitate this communication and provide benefits for a website owner.
1. An SEO Professional Can Communicate Steps That the Website Owner Can Take – Although the SEO professional will do most of the work in regards to search engine optimization, there will be steps after the initial campaign is launched that can be taken by the website owner. Things such as commenting on guest comments, submitting fresh content, and using keywords in blog posts are all things that can be done by the website owner. Through a conference call a search engine optimization expert can not only communicate these methods, but also ensure that the website owner knows exactly how to conduct them before actually taking those steps. This will result in a more successful SEO campaign.
2. An SEO Professional Can Learn About the Business from the Website Owner – A conference call is also a great way for a search engine optimization expert to learn more about a particular business that they are optimizing a website for. The details surrounding the business, the products or services, and the business owner can all make for great SEO content for the website, and great SEO content is something that increases visibility. Each SEO campaign should be based on the individual business and conference calling gives the SEO professional a method to learn enough to make that campaign successful.
Search engine optimization is something that many business owners do not understand, at least not as much as does the SEO professional. Using conference calling to communicate with an SEO professional will allow you to learn what you need to know to increase the chances of your business being successful.
The websites are meant for doing business. The world is witnessing a revolution in the field of information technology. Most of us are using the internet to gather information. This approach has also changed the ways of doing business. Nowadays, most of the business activities are performed online using the website. There are several advantages associated with this. The first and foremost is that you can take your business to any of the geographies with the help of the website. But your website can only be considered as useful if it has the potential to engage visitors. This is possible only if your website has a good ranking and visibility with the relevant keyword.
In order to improve the ranking and visibility of your website, it is mandatory to optimize it as per search engine guidelines. What exactly Search Engine Optimization is? It is a process to optimize the website as per the guidelines of the search engines. The search engines like Google, Bing, Yahoo, etc have predefined some guidelines according to which your website needs to be optimized. The search engines have done this in order to provide relevant information to the users. So, the process of optimizing the website as per the guidelines of the search engine is known as SEO.
The SEO is further divided into On Page Optimization & Off Page Optimization. The On Page Optimization is the term used for the activities which are performed on the website. There are several activities which are counted in this. Some of the most vital activities are page title, meta description & meta keywords. These three elements are very important as they attract the bots during the searches. They provide information about the web page to the bots. Apart from this, there are several other activities which come under on page optimization. Some of these are image tagging, content optimization, keyword taglines. We will take these things in the upcoming articles.
The off page optimization involves those activities which are performed on other platforms. The most common activity involves in this is link building. In this, the content is spread on several other platforms along with the links attached. This activity helps in enhancing the associated links to the website which in turn results in better ranking and visibility. We will take the whole off page optimization comprehensively in the upcoming articles.
There are several companies which are offering SEO Services.
Online businesses should know that marketing strategies evolve along with technology updates. Strategies in web marketing that might have worked before may not be effective today. In order for web businesses to thrive, it is necessary to adapt to changes. Below are five effective search engine optimization strategies that every business should know.
Optimize your website to be mobile-friendly. Mobile technology has increased the number of people using mobile devices these days. It is now very easy to access websites, do shopping and get in touch with the online world using smart phones and tablets. If your website can be seen on mobile, you can increase your online presence and boost your site’s ranking.
Learn more about new search algorithm. Search engine companies launch algorithm updates to further improve query results. A faster and more precise system has been developed. Some noted updates have ranked websites matching the meaning of the query better than those sites matching only the words. It is important to choose your keywords properly so that your site will rank better.
Simplify the address of your web pages. Your URL or Uniform Resource Locator should not contain too many characters. Long and complicated addresses have lower click-through rates because visitors on your site cannot understand the link you are sending them to. As expected, users will not click your page and this translates to lost potential clients. Check broken links and other issues like too many outbound links that could negatively impact your ranking on search engines.
Use social media to boost your influence on your market. Social media is a very powerful tool for marketing today. Increase your visibility online by creating your social media page on variety of channels. Users will be able to check your site if you are also active on different social media channels.
Write good content. Most online marketing agencies know the value of having quality content spread all over the Web. You can build credibility and create your brand by distributing good content about your business. How you describe your services and products in words determines the amount of traffic you bring to your website. If you have written interesting articles, people would most likely visit your page. This increases traffic which could also increase your sales.
Search engine optimization approaches continue to evolve. Mastering this evolution is the only way to keep your business surviving in the market.