With the prevalence of technology, people across the globe are spending more and more time “staying connected” through their digital presence, the scenario is so morphed that earlier when guests used to come they asked the host for a glass of water but now the first thing they ask is “Wi-Fi password”.
Marketing has witnessed a paradigm shift in the way it approaches the customer. It doesn’t mean just the change of medium of deliverance from television, billboards, newspapers to internet, but change the very inert nature of advertising. The likes of Steve Jobs has taught us that “One has to market precisely, to the right people, in the right way, at the right time.”
An engaging website and social media profile are invaluable to your company’s business. Consumers want to know what you’re doing; they feel more comfortable purchasing from a business with which they feel familiar. Above all, it’s important to know your audience. Social media usage differs according to gender, and depending on your target audience, there may be a specific site that’s right for your business.
According to 2015 Pew Research Center data:
• 77 percent of women use Facebook vs. 66 percent of men
• 44 percent of women use Pinterest vs. 16 percent of men
• 31 percent of women use Instagram vs. 24 percent of men
• LinkedIn usage is equal between men and women (26 percent vs. 25 percent)
• 25 percent of men use Twitter vs. 21 percent of women
In addition to knowing on which social media sites to advertise according to your target market, it’s necessary to determine the right time of day. HubSpot reveals there’s a peak exposure time for posting on the following platforms:
• 12 p.m. – 1 p.m. on weekends
• 3 p.m. – 4 p.m. on Wednesdays
• 1 p.m. – 4 p.m. on Thursdays and Fridays
• 12 p.m. – 3 p.m. Monday through Friday
• 5 p.m. – 6 p.m. on Wednesdays
• 7:30 a.m. – 8:30 a.m., 12 p.m. and 5 p.m. – 6 p.m. on Tuesday, Wednesday and
• 10 a.m. – 11 a.m. on Tuesday
• 2 a.m. – 4 a.m. and evening hours daily
• 5 p.m. on Friday
• 8 p.m. – 11 p.m. on Saturday
• Any time day and night Monday through Thursday, with the exception of 3 p.m. – 4 pm
Online, one has to market quickly and efficiently; people are often trying to get to the content they really want to see, and your ad is standing in the way. Say what you do, what you offer, and why you’re the best in a clear, succinct manner is where we come into picture.
We firmly believe that marketing is as important as making the product.
Six advantages of Internet marketing are:
Internet marketing enables you to be open for business for 24*7 without worrying about staff and the physical presence of stores. Offering your products on the Internet is also convenient for customers. They can browse your online store at any point in day reaching through it with a device of size of a palm.
By marketing on the Internet, you can overcome barriers of distance. You can sells goods anywhere across the globe as long as you can target the market you feel will respond. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell globally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localized services include translation and product modification to reflect local market differences.
Marketing products on the Internet costs less than marketing them through a physical retail outlet. You don’t’ require a physical place for rental or maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.
The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
Internet marketing enables you to take advantage of the growing importance of social media. A pattern has been observed where there is link between social networking and online revenue growth. According to the experts, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.
Technology has dominated almost every household and establishment, thus the corporate world is continuously challenged to adapt with such innovations. Gone are the days when simple and conventional promotional strategies are enough to secure customer patronage. To withstand the prevailing competition, it’s best to familiarize oneself with the latest trend in advertising – Internet marketing.
Internet marketing defined
Contrary to traditional offline means of promotions, Internet marketers capitalize on the large audience a single ad could reach. One’s options are significantly vast. Let’s look at the basic foundations of Internet Marketing:
Exclusive advantages of Internet Marketing
Customer segmentation – Internet marketing also allows you to collect details about users who made contact with your advertisement. These information can be maximized in deciding what aspect of your product or service must you improve to better satisfy the needs and wants of specific customers.
No website in the modern world can do without Search Engine Optimization (SEO). It is what keeps websites afloat and most importantly, visible in search engine rankings. But in the extremely tough demands of the competitive online world, producing fast SEO results becomes too much of a pressure. That’s why a lot of businesses and their SEO teams have turned to the top SEO tools.
The best SEO tools make the SEO process a fast one through the following features:
The following top SEO software has garnered a lot of plaudits from various online businesses.
SEOProfiler is a combination of various SEO tools that aid in improving search engine rankings. The tools are automated and provide fast results. Thanks to its on-site optimization tools, website coding and layout can be significantly improved. As a result, your website stands a greater chance of being recognized by search engines. The keyword research tool ensures that your website’s content has just the right keywords to take your website to the very top. Does your website suffer from a lack of customer interaction? SEO Profiler manages to take care of this through effective social media integration.
Regarded as one of the best SEO tools, SEO Powersuite is a combined package of four Top SEO Software; Link Assistant, SEO Spyglass, The Rank Tracker, and The Website Auditor. SEO Powersuite is a favorite among both small and large businesses. Quality link building is ensured by Link Assistant, which also conducts competitive link research. SEO Spyglass is a tool used to perform research on competitors’ websites. The Rank Tracker suggests keywords and tracks search engine rankings for websites across the three leading search engines; Bing, Google, and Yahoo. If you want insight into your website’s key metrics, The Website Auditor would be there to help you out.
Over 500,000 people have been benefited by SEMrush’s SEO features, which include identifying relevant keywords, monitoring websites on a regular basis, identification and analysis of technical issues, and keeping an eye out for the moves of your competitors. SEMrush’s reputation as a Top SEO Tools stems mostly from the fact that it provides a detailed assessment of competitors in a really short time.
For a more structured way of handling your website’s SEO and marketing, trust WebCEO. Its highlight is its smart user interface, which makes the tool very easy to use. Through the comparison of keyword competition and popularity, WebCEO manages to find the most appropriate keywords for your website’s various pages. Repetitive tasks typically associated with SEO tools can be automated for a faster SEO experience.
iBusiness Promoter is the ultimate solution for businesses looking to establish their websites at the top of search engine rankings for a long time. IBP has garnered plenty of accolades over the years, and updates itself to stay in sync with the constantly updated search engine algorithms. IBP also provides specific on-page optimization tips to improve SEO performance.
Becoming a professional internet marketing consultant is a
business opportunity that individuals who are well-versed in e-
business and internet marketing may be interested in pursuing. If
you are new to internet marketing, you could certainly become a
professional internet marketing consultant; however, a lot of
preparation is needed because providing professional services as
an internet marketing consultant requires knowledge and
experience with a variety of different types of internet
If you are interested in become a professional internet marketing
consultant you should analyze your internet marketing skills,
identify your strengths and weaknesses, and craft a plan for
educating yourself and strengthening your internet marketing
skills in areas that are lacking. Developing your expertise in
the field of internet marketing prior to offering services as an
internet marketing consultant is crucial.
As an internet marketing consultant you will come in contact with
a variety of clients with varying levels of knowledge about
business and internet marketing. Some will be completely new to
business and will need basic guidance from their internet
marketing consultant in regard to basic business matters as well
as entry-level internet marketing concepts. On the other hand,
you may have business professionals who are seasoned in business
and marketing but are clueless about internet marketing. Last but
not least are the e-business professionals who commission an
internet marketing consultant for research, planning and internet
marketing services including management of marketing campaigns.
As an internet marketing consultant you can provide full-service
consultations, or you can target specific internet marketing
areas in which you have gained expertise. Sometimes the latter is
best because not only is there less for you to learn which
enables you to truly provide expert services, but a narrowed
scope of services can also provide a niche market which gives you
potential for developing a thriving practice as an internet
Niche areas you may wish to pursue as an internet marketing
1. Market research
2. Preparation of marketing plans and/or business plans
3. Search engine optimization
4. Pay-per-click campaign management
5. Email marketing
6. Viral marketing
7. Link campaign management
8. Ezine advertising
9. Newsletter publishing
10. Distribution of expert articles
11. Media campaigns
13. Website development
14. Web hosting
15. Coaching services
16. Training and education
17. Publication of internet marketing books
18. Operation of a subscription service with
information about internet marketing
These are all services that an internet marketing consultant may
offer. The service menu for an internet marketing consultant may
focus on one specific type of internet marketing, a few different
types of services, or full-service internet marketing
consultation that includes all of the suggested services and even
more. While providing some of the service offerings would require
an internet marketing consultant to pursue self-development
opportunities through continuing education and experience, some
areas are easy to master without extensive experience or
When you specialize in a specific area of internet marketing, the
fact that you are specialized can actually build your credibility
as a professional internet marketing consultant. You can also
participate in online forums about internet marketing or publish
expert articles about internet marketing which can position you
as an expert in internet marketing consultant further building
trust and credibility which will enhance your business through
word of mouth referrals.
With the exception of web hosting, no expensive equipment is
needed to provide services as an internet marketing consultant.
To provide services as an internet marketing consultant you will
need access to various resources and publications which will keep
you abreast of changes in the internet marketing industry. Basic
computer equipment and some specialized software may also be
necessary. The most important factor to remember is – to be a
professional and credible internet marketing consultant you must
develop expertise in whichever area of internet marketing you
wish to consult in.
It is very important for an internet business to develop its Internet marketing strategy. Unlike traditional marketing techniques, it is not easy for an internet business to develop a strategy, as the market is volatile and many top level executives have failed here without predisposed goals and objectives.
For years, many businesses have used the internet to market their products and services to reach their target customers.
• The internet has become the leading arena for shopping and purchases with the younger generation. People, who wish to make their purchases in retail stores, look into the internet for collecting product related information before making their shopping.
Therefore it is important for businesses, be it small and medium sized or a large enterprise to develop their online web portal and market their products through the online media as well, to reach a wider target audience.
If the business and product impresses people, they are automatically propagated to thousands of consumers, via social media which is a powerful tool than grapevine and word of mouth communication.
• Businesses can target their customers in a much better way through the internet. There are proved track records to monitor an record customer activity with the website, his searches, purchases etc., This analysis of the website traffic would enable the company to progress in the direction, their customers prefer.
This in turn enhances the services of the company and builds good brand reputation and brand loyalty. This information on customer preferences also enables the company to concentrate on better marketing techniques and strategies to flourish better in their business. This also promotes impulse buying. Consumer looking for a specific product is able to make the purchase from the comfort of his home within few key strokes. Also he is able to apply additional codes and coupons to avail discounts with the product.
All these happen through quick streamlined process motivating people to visit the website again and again for making more purchases. But care needs to be exerted while implementing the ‘buy now pay later’ strategy as it may leave the company with heavy debts.
• Internet marketing also enables companies to reduce inventory cost. There is no need for them to stock a huge number of stocks as that of retail shops to yield customer’s attention.
E-commerce websites merely carry the product description and pictures and order for real stocks only when a customer places an order. This enables business to save time and space.
Websites also can keep track of history of purchases made by other customers thereby increasing their review and customer rating, which has the potential to attract other customers. If products can be sent in the digital form, they can save a lot so shipping expenses. Money is also saved from paying customer support representatives, as all products related information is available on the product’s websites.
No doubt, it helps businesses to save a lot of overhead expenses while they still offer excellent service to their clients. Thus, it creates a global presence to the business and gives them an opportunity for worldwide marketing. Irrespective of the physical locations, businesses can propagate their business all through the world.
If you’re striving to make your search marketing campaign well-organized and profitable, you’ll definitely need reliable SEO tools. Today the industry provides website owners with a bulk of internet marketing software that caters for a variety of their needs. Still choosing out of this diversity is not simple. This article is aimed at reviewing most popular SEO tools, both free and paid.
SEO tools might be divided into those from search engines and the third party ones.
SEO Tools Provided by Search Engines
The first group includes Google AdWords Keyword Tool, Google Webmaster Tools, Google Suggest, Yahoo! Site Explorer, and Yslow.
Google AdWords Keyword Tool
The tool is meant for attracting more pay-per-click advertising, giving you ideas about popular keywords, advertiser competition, and approximate search volume. You can apply this SEO tool to generate an optimal list of keywords, and then use them all through your website with higher occurrence.
Google Webmaster Tools
This software generates detailed reports on your pages’ visibility in Google and enables you to adjust your basic configuration setting. Armed with this software, you can add the latest versions of sitemaps, edit crawler access, adapt site links, change URLs, revise geographic targeting, preferred domain, and even crawl rate.
This one generates 10 frequently searched for phrases based on the word you have specified.
Yahoo! Site Explorer
This tool allows studying pages indexed by Yahoo! search. It indicates the most popular pages from any site and tracks down the links pointing to your competitors, thus allowing you to request backlinks from the same resources.
This software is designed to help you speed up your page response time by pointing at the features that effect high performance. Based on 22 rules, Yslow analysis enables you to improve web page load time up to 50 percent.
3d Party Tools
Most efficient and renowned third party SEO tools reckon Majestic SEO, Wordstream, SEMRush and SEO Power Suite.
This link analysis tool utilizes its own website crawlers. Armed with Majestic SEO, you will be astonished with the wealth of data that is related to the backlinks: anchor text, history, domain and ACRank. Moreover, this SEO tool unveils true-to-life data, often misrepresented by large commercial search engines.
This program is aimed at maximizing your efforts for SEO and PPC campaigns. Unlike the free-of-charge Google AdWords and Google Suggest, this SEO tool makes use of diverse data coming from several major search engines and analyzes it. As a result, SEO professionals and website owners get to know specific keywords that searchers use to find their websites, add those words to their PPC campaigns in accord with the categorization rules they define.
This keyword and competitor research system provides reports on keywords, competition in organic and paid results, AdWords ad texts, potential ad buyers and sellers. The most powerful aspect of this tool is the ability to export data, specifically via the API.
The last but not least is SEO PowerSuite, a well-rounded toolkit that will help you with the multifaceted process of search engine optimization and considerably improve your website’s search engine performance. Comprising four separate programs – Rank Tracker, Website Auditor, SEO Spyglass and Link Assistant – SEO PowerSuite provides a most comprehensive approach to improving Internet marketing efforts.