Local search engine optimization has definitely been on the tip of everyone’s tongue over the last year. It is what all internet marketers are focusing on these days to help their clients boost their visibility, climb the search engine ranking ladder and achieve success in the long run.
The first thing you need to always remember about local search engine optimization is that is all about four things, your company name, the phone number, the address and your website address. It is imperative that these four things appear in absolutely every single one of your web pages. You need Google to easily identify your address, your company name and your phone number to help them put you into the local search results.
Google have changed the way they rank companies based on their location, ensuring that they cater to their online searchers with ease. Therefore in order to reach your local audience who are using the internet, you want to boast your name, your address, your phone number and your website address, helping them find you easier and identify whether you could be the right choice based on their particular search.
What is very scary statistics and why local search engine optimization services are in such high demand as of late is that eighty five percent of small businesses do understand the importance of their company being found in local directories and searches, yet only half have actually taken the time to update their websites accordingly, using the four important things; name, address, phone and website.
In addition to this, seventy percent of those who haven’t updated their websites with local search engine optimization advise that they simply don’t have the time, which is why these small companies should be making use of online marketing specialists and search engine specialists to help them get ranked and reach their audience without delay.
Now there are things you may do or have done that will give you a negative ranking in local search results, which is one of the last things you want to do. The problem is that it is hard work to achieve your positive rankings, but it takes only seconds to get a negative ranking and it could be something as simple as not updating your address or phone number. A negative ranking for local search engine optimization may be a false location or you forgot to add your phone number or you didn’t do a page with the information needed. Another common mistake is only updating some of your sites and leaving an old address on one of the pages by mistake.
It is essential when adding your company to local directories that you take the time to ensure that you have added your details accurately. Also ensure you complete every section, even if you don’t feel it relevant. This can help you boost your business by reaching a wider online audience in your local area.
It is also important to remember how social media has contributed to local searches. A client is more likely to look for a company on social media. They may have heard your company name in the past, but they may type your company name into Facebook, Twitter, Pinterest and more. What you want to do is ensure all your information is accurately added to your social media accounts, making it easier for your new potential clients to find you.
Finally, reviews are essential to your online success, but you cannot beg for reviews. What you can do is entourage clients to leave online reviews to help you build up an excellent online reputation moving forward.
Some visitors will visit your site, because you are clearly listed it on your business card, or added it to your e-mail signature, but majority of your visitors will come from search engines.
If you want people to find your personal home page when they search on your name, and for whatever reason your site is not showing up in the results of the most popular search engines, then at worst you will be a little less famous and a little more disappointed.
But, it is much more serious if you are responsible for maximizing the number of prospective customers who visit your company's website, so that they can purchase items online from your company's catalog. If for some reason the search engines are displaying your competitors' sites ahead of your company's, then it could mean the difference between your company making or losing money, and your being promoted to a corner office or demoted to a street corner.
The tremendous popularity of search engines among Internet users, is the primary reason why commercial firms – especially those whose revenue is primarily or exclusively derived from online sales – are willing to invest significant resources in fine tuning their websites to get the best rankings within search engine lists. This practice, and now profession, of "search engine optimization" (SEO), is a critical component of online marketing.
How Search Engine Works
There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking.
H1 Tags: These are the larger headers you use to title your content. For example, the H1 for this article would be the title, 'The Basics of Search Engine Optimization'. This article page may surface on the Google search results when someone searches for keywords that are present in the H1 tag like 'SEO' and Basics of SEO '. Make sure your H1 tags are relevant to the keywords you want to be showing up for.
Keyword Density : This is the amount of times that the keyword your audience is searching for appear on your website. Make sure to mention your keywords, not only in your H1 tags, but also in the body of your content. While you want to include your keywords often, do not over saturate your content. Remember, Google will also consider the use of synonymous keywords.
First, develop a list of all the phrases that you can think of that people might use to find your site – succinct phrases that best describe your business. Then hone that list down to the two dozen most likely phrases. If you have difficulty creating a list of keywords, then take a look at Wordtracker, which is designed to help you optimize your keyword list. At this time, they offer a free trial.
These keywords can and should be located in the text of each page, which is visible to someone viewing the page in a Web browser. In addition, the keywords can be placed in the headings, subheadings, images 'captions, images' alternative text attributes (<img alt = "">), page titles, and anywhere else that they seem appropriate.
Meta Description : This is the description you provide search engines in your <meta> HTML tags. The meta description you use for your website should also include the keywords you want your target audience to search for.
You should bear this in mind when you are wondering why some or all of the search engines appear to be ignoring your new website. It's simply one needle in a humongous haystack. But do not give up hope
Permalinks : This reiter to permanent URL links that are specific to your website. It is advantageous to include your keywords in these permalinks in order to be considered for higher ranking on Google. For example, if you have a gardening website and want your consumers to find the keywords "lawn products," it would be optimal for you to have a page with a permalink such as: <a target = "_ blank" rel = "nofollow" <a href="http://www.gardening.com/lawn-products"> http://www.gardening.com/lawn-products </a>.
Backlinks : This is when other websites link back to yours by providing their viewership with your website URL. For example, if Forbes mentions your business on their website and includes a link for their readers that leads back to your website, this would be considered a backlink. The more of these you have, the better your opportunities are to be higher ranked in your keywords. However, the source of your backlinks also play a factor in ranking. Google values ??quality and the larger the source your backlink come from (ie. Forbes, NY Times, .gov addresses etc.) The better chances you have for being ranked higher in your Search Engine Optimization.
Search Engine Optimization on desktop vs mobile: Is your website mobile friendly?
Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. With the rise of the mobile device, more and more individuals are searching on the go. Google has noticed the increased mobile traffic of its users and has roled out a new addition to their search ranking metrics. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. However, this will only affect your mobile search rankings. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (ie your product is a mobile app).
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Site Design and Other Factors
While embedding well-targeted keywords within your site is acknowledged to be the most SEO valuable technique, there are other worthy elements: smart site design, reciprocal links, and attractive page content. To make your site as welcoming as possible to search engines spiders: organize the pages and links in a logical hierarchy, opt for CSS divs instead of nested tables, use text instead of images for the navigation links (or at least have flawless image alt values ), and include a site map (which serves as an index of links to your pages) if the site has more than a dozen pages.
Appropriate reciprocal linking is when two or more sites have links to each other, as a natural result of the surrounding content of each site. This is quite different from – and far more effective than the so-called "link farms", which are purely content-free pages that contain nothing but links to the sites of paying clients. Search engine firms done on that trick a long time ago. Consequently, paying someone to include links to your site among thousands of others, would not only be a waste of your money, but can get your site quickly penalized in the search results, or even blacklisted entirely.
The best way to entice new visitors to your site, whether they are humans or spiders, is to offer free quality content. This will encourage human visitors to check back frequently to see new content, and also to post links to your site on their own sites and in their blogs. This invariably increases your site's estimate by search engines. Having fresh content that matches your targeted keywords and phrases will also result in higher rankings by the search engines, because they always examine words within the context of the surrounding material.
Your SEO strategy should be a long term process
Getting placed on the first page of a Google search does not happen overnight. Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Stay on top of your SEO strategy and make sure that it is up to date.
Your SEO strategy will go a long way for you and your business with the proper maintenance. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Google your own keywords and see those places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings
Search engine optimization is an increasingly important component of wise website promotion. While an article can only touch the major topics within SEO, you can probably see already how important these methods are for improving your site's standing within search engine rankings, and then in the eyes of Internet users for what "Google" is now a verb .
The term SEO (aka Search Engine Optimization) is own explanatory and it's already gained more than enough importance in the previous years. Now, the time has been changed and traditional strategies & techniques of SEO does not work on current and upcoming years.
According to different experiments and surveys, it's clear that traditional approaches of SEO do not have the same impact over website visibility and some of them are already ignored by most recommended search engines – Google, Yahoo and MSN.
On the other hand, Google – the most important entity in SEO that always gets high focus by SEO specialists, continually changing their search algorithms and refines their results for a better user experience. Panda, Penguin, Pigeon and Hummingbird are just the beginning, Google yet to come with more algorithms.
Whatever we consider it, a warning or an alert, we need to change our working phenomenon and move to the next level of branding and promotions – User Experience .
Similar to web designing, SEO also considers user experience as a major factor to get more visits and better conversion rate. Now onwards, SEO is not only used for branding, it changed into better user experience and lead generation technique.
Search Engine Optimization in 2016
As we all know that traditional SEO is a history now, and some SEO specialists already improved their strategies according to the Google's algorithms and updates. But is this act acceptable?
Rapidly changing strategies and techniques, either a perfect solution nor acceptable. We need solutions, which are rigid and worthy enough.
What we need to do in 2016 –
Consider SEO as Search Experience Optimization
In the coming year 2016, we need to consider SEO as Search Experience Optimization (SXO) and work according to that. Whereas previously, we prepared our strategies and techniques according to different search engines, now onward, we need to prepare them according to the targeted audience, who's going to search.
Search Engine Optimization tends towards Search Experience Optimization, which basically depends on user's perception how users will react over a search result or how he / she will search for a particular query.
Considering Search Experience Optimization (SXO), for branding and promotions, will tend towards more conversion, better engagement and more visits, but that's not so sure. Because whatever we think is not necessary work always. So, do more relevant and long tail keyword research and focus on user experience rather search engine experience.
More content means more visibility
Google's hummingbird update alert us that more content will lead in coming years. The statement "Content is the King" comes true and content marketing will lead the SEO campaigns. More content means more visibility and more visibility means better coverage.
Content marketing is not a new technique in SEO. SEO specialists were using this from the beginning, but the placement and proportions were always different according to the needs and Google updates.
On the other hand, Content Marketing is a great technique to capture more attention, but it needs more concentration and more engagement while writing a genuine and eye-catching content. Content Writing involves – Eye Catching Headlines, Proper Keyword Placement (especially within the first 20 words), Keyword density, Use of layman language and more.
Content Marketing contains: PPT and PDF distributions, Articles, Blogging, Guest Blogging, Classifieds, etc.
Capture Local Market for better business
To increase the reach of a business, rigidity of the foundation required. And for the rigidity, it's essential to capture enough proportion of local market. Once a business established in local market, it's easy for SEO specialists to spread the reach of that business in the international market.
Traditional promotional techniques will also work here, but with a new outfits such as where previously, we generally placed a classified on different portals with the least amount of content and without proper arrangements of text, now we need to focus on right placement, enough amount of content along with relevant graphics and proper contact details.
SEO works as lead generation
Search Engine Optimization beats Pay per Click on several aspects such as more visibility, better coverage and a lower bounce rate. Generally, SEO beginners think that PPC is the backbone of direct leads or lead generation, but that's not completely right.
Lead Generation simply depends on better engagement and user experience.
Better UI tends to better results
Responsive UI / UX always helps a website to get better click through rate while different solutions for different platforms always laid down the performance.
According to the different stats, it's clear that user wants a single solution for multiple platforms, rather multiple solutions for multiple platforms. Nowadays, user access everything through their smartphones and if a website accessible through different devices, it will get a better opportunity to grab attention of a user. Although content always leads, but we can not neglect the effectiveness of responsive web design and after announcement of "Mobilegeddon", it's an essential aspect to get better rank on Mobile searches.
SEO as a term means “search engine optimization.” A process so that you increase the quantity and quality of the traffic on your website by using “free,” “organic,” “editorial” or “natural” If this is explained, then optimization is a methodology in which using your strategies, techniques and tactics, your website is required to rank high on (Google, Bing, Yahoo etc.) so that more and more visit your website visitors. For SEO, related keywords are chosen from your website. These keywords are those which are related to the website and you want them to rank well.
How SEO works – For a successful search engine optimization, it is important to carefully select relevant keywords. Search engine optimization is broken down in two basic areas: –
On-page (or on-site) optimization – On-page optimization is on the website design and on the elements of the website such as HTML code, textual content, and images, Off-page optimization -Off-page optimization is meant to be branded outside the website by not working on website for ranking and position increase, and to increase the quality of traffic on your website from outside website. high-quality backlinks are more important method.
SEO techniques have been defined in broad way –
White hat SEO – White hat SEO is used to target different types of techniques and human visitors are used instead of the search engine. These are techniques – using keywords analysis, doing good research, rewriting meta tags which are more reliable, link building and writing content for human readers.
Many website owners do not know about this, so they are less interested in optimizing their websites. So, before starting any website, you must know about this. Google Yahoo and the rest of the search engines use a kind of algorithm to look at information,
Get information about SEO – There are a lot of free eBooks available on the internet for search engine optimization (SEO), from which we can get the information and if you have a little curiosity, after learning a few days of hard work, you can also become a Search Engine Optimization Expert (SEO) expert. Is there. I’m saying more about search engine optimization (SEO) because there is a saying that incomplete knowledge is always dangerous, so after knowing only a few facts, if you think this task is so easy then you are wrong. Because if your website does not conform to Google’s standards then Google may also ignore it.
Search engine optimization or SEO is the strategy, technique and tactics used to improve the visibility of a website on a search engine. Internet users generally do not click through the pages of search results. Most users visit only those websites which are visible on the first page of the search results. So the aim of SEO is to make a website appear in the top ten results of a search engine and more specifically in the top three. In so doing this will direct more traffic towards the website. The higher a website ranks in the search results, the higher the chances that it will be visited by a user.
A good SEO strategy consists of carefully selected keywords which are made prominent for search engine algorithms through two methods: off page SEO and on page SEO. Off page deals with promotional methods. It optimizes your web pages by getting back links to it. These back links connect your site to other relevant websites using different promotional methods such as blog comments, social bookmarking and press releases. On page refers to the traditional website elements such as content matter, images, and the web pages and design.
Another aspect of SEO you might have heard of is that of ‘White Hat’ and ‘Black’. Though both types of SEO have their own characteristics, most of the companies with stable and long-term goals prefer to go with White Hat. Simply put White Hat utilizes methods to improve the visibility of a website which don’t run contrary to the guidelines of a search engine while the other does. It works on the weakness of the search engine mechanism and follows such techniques which are deemed contrary to their guidelines. White Hat provides steady, stable and long-term results while the opposite offers unpredictable, fast and short-term growth.
Many companies these days, work in the gray colored area, suitably named Gray Hat SEO. This method is recognizable by low pricing and the use of questionable methods in order to deliver quick results rather than lengthy and legitimate optimization campaigns. In other words, Gray Hat SEO follow the techniques which don’t cross the border into the Black region but are still outside of what would be called White Hat Search Engine Optimization.
There are people who promise fast and quick results using their SEO methods but it’s worth noting that there is no shortcut to SEO. If done legally, it will not give sudden results. That’s just not the nature of the beast. It takes some time because there are hundreds of thousands of websites to manage. However, the rank gained according to the guidelines offers long-term stability and better visibility.
You want your site to be seen for years to come don’t you?
SEO is an unavoidable piece of e-business. There are just excessively numerous rivals in the business sector who do their business online to disregard the significance of top positioning in web search tools. Business ventures utilize the best SEO software that they can discover with a specific end goal to make their sites emerge and be effortlessly open to the mass of potential clients.
SEO pros frequently take a shot at benefit of business undertakings to enhance activity to their locales. They utilize the SEO software in the field so as to augment proficiency. A percentage of the top SEO tools apparatuses that are much of the time utilized by specialists are advised below.
Web CEO is not only limited to SEO functions but extends to overall website management; hence the nomenclature. This top SEO software enables efficient time management by automating tasks that are repetitive. It also encourages the adoption of a structured approach to search engine marketing. Web CEO provides a website auditor which improves the quality of webpages drastically by highlighting broken and missing links, missing META info, incorrect displays, slow pages etc. Another very important function performed by this tool is that it submits articles to major directories following strict article submission guidelines. What’s even better is that it conducts daily keyword research and supplies unlimited keyword options.
If you want to gain valuable insight on market intelligence, SEMrush is the best SEO software to use. This marketing toolbox allows users to optimize content by finding relevant keywords and creates both organic research reports and advertising research reports to notify you regarding content strategy and PPC investment results of your competitors. The various tools which comprise SEMrush include a social media marketing tool which is vital for forwarding e-commerce these days. Site audit and backlink check are two other important features of this highly acclaimed SEO tool.
Internet Business Promoter (IBP)
According to most SEO tools, Internet Business Promoter is the top SEO software available in the market. In fact, this website promotion software has won multiple awards for its content optimization capacity. The best part is, it guarantees top 10 ranking against money back for an entire year from the date of purchase. With an unique article submitter and the ability to create comprehensive reports related to various facets of SEO along with other regular features, IBP is certainly value for money.
Another toolkit which ranks high in SEO tools reviews is the SEO Profiler. An upgraded website ranking monitor which allows you to customize the frequency of monitoring and reporting on how your web pages are doing in most search engines is one of the key features of SEO Profiler. Additionally, it has a spy tool which besides keeping tabs on competitor websites, allows you access to their anchor tags, backlinks and popular keywords. You can create backlinks from commanding resources online and enhance your chance to top search engine ranks. Along with a number of other great tools, SEO Profiler packs in an advanced keyword researcher which suggests not only strong keywords in your niche but also showcases those used by competitors.
Four highly advanced yet completely user friendly SEO tools constitute SEO PowerSuite. It is a much preferred top SEO tools amongst big as well as small business enterprises since it keeps itself constantly updated, suggests keywords every day, provides customized tips for page optimization and performs tasks related to link management amongst many other tasks.