Search engine optimization (SEO) can be defined as optimizing your website so search engines can rank your website in the natural search results, as high as possible for those targeted keywords.

But is all the effort in SEO really worth it?

Should you put all that time and effort into optimizing your website so that when the search engine bots come through, that your page will rank higher?

Should you even think about paying an SEO professional to do it for you? What return on investment can you expect?

There’s no guarantees

No one can guarantee number one position for your chosen keywords for the natural search results. You might get emails in everyday with promises but still no real guarantee.

The statistics

The number one ranking website for any keyword has an average click through rate of 56%. So if 1,000 searches are done for that keyword each day, that’s 560 visitors each day on average.

Of these 560 visitors you get daily, 5% purchase a product – that’s 1 in 20 people. That’s a nice conversion rate and works out to be 112 new customers each day from that keyword. If the average purchase was $100, that’s $11,200 a day in revenue. That number 1 ranking is worth a lot of money.

Imagine if it was a popular keyword and it was being searched 100,000 times a day – 56,000 visitors a day and up to 11,200 new customers a day in an ideal scenario. That’s $1,120,000 a day. Now we’re starting to talk big business!!

Would your business benefit from this kind of traffic?

Any online business could benefit from this kind of traffic. On the Internet, targeted traffic is king. It earns money and it’s what some businesses survive on.

Competition is heavy in the search engines and the most profitable the keywords, that more likely there is going to be more competition.

Conclusion

SEO is definitely worth it and can take a company from being good to great! If your website is not search engine optimized, you are not helping the business at all.

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