When it comes to using social media to help market your business, you have probably seen countless tips and tricks for how to best make Facebook and Twitter work for you. You’re probably also seeing more and more information about how to make Snapchat work for you.
But one social media platform that tends to not get as much attention from marketing strategists is Instagram. Yes, this is in spite of the fact that the photo and video sharing network is one of the biggest currently operating, with over 800 million active users.
We at Positive Results Marketing think this is a mistake. If utilized properly, Instagram can serve as a real boon to the marketing strategy for your business.
Here are our top tips for how to use Instagram to help your business:
Set yourself up right
If you are only just getting around to setting up an Instagram account for your business, but already have a well-established presence on other platforms like facebook and twitter, be sure to link them with your new Instagram. This is important because it allows you to publish posts across multiple platforms simultaneously. It also means you can direct your followers from your established account towards your new Instagram.
Your bio is an opportunity to not only present what your business is in an interesting manner, but also to provide additional contact information and links to your sites.
Given the visual nature of all content posted on Instagram, aesthetics are very important when it comes to effective marketing strategies on the platform. Instead of viewing this as an obstacle though, think of it as an opportunity to flex your creative muscles. Make content that focuses on the solutions you can offer, as opposed to simply the products you sell. If your business has a unique selling point, make sure you make this the focus of your photos and videos.
Instagram is also one of the best places to allow customers a “peek behind the curtain” at the culture of your company. Have your workers take over your account for the day, offering an inside look at how the business operates. Or try posting photos and videos that show the whole lifecycle of your product being made.
This is a great opportunity to create personal connections between your company and your consumers, which in turn strengthens your brand.
We’ve spoken about influencer marketing in the past, and, recent high profile slip ups aside; influencer marketing remains a great, time honoured way to build up a large following, and is in many ways perfectly suited to Instagram.
Don’t be afraid to reach out to popular influencers and ask them if they would post about your products / services, or even take over your account for a day. Just remember, honesty and transparency are vital to effectively utilize influencers, and look for trusted experts in the same industry as your business, as this will give your partnership more impact.