Let’s be honest, whenever we talk about search engines, there’s really always one that is the first you think of: Google. Yes, for better or worse, Google has risen to be far and away the number one search engine in all of our lives.
So it is no wonder, with Google being such a powerful search engine, that businesses devote so many resources to getting their website to the top of the results page, and to taking advantage of Google’s AdWords advertising system.
But when every marketing agency and department has its own strategies and methods purported to help shoot your site up Google’s search results rankings, and drive untold levels of customers to your site, it can be hard to know who actually has the goods to give your company the results you’re looking for.
Well, Google clearly understands your frustration, and in order to make it easier for you to see which marketing businesses are as good as they claim to be at running successful AdWords campaigns, Google have introduced Partner badges.
How does a company get a Google Partner badge?
First of all, it is important to note that there are two levels in the Google Partner program: The first badge you can receive is a standard Google Partner badge, and the second is a Premier Google Partner badge. The requirements for the Premier Partner badge are naturally higher than those for the standard one.
Specifically, a company wanting a Partner Badge first needs to create a Partners company profile. They also need to demonstrate they have advanced AdWords knowledge by having at least two employees certified in AdWords. Google will also assess spending to make sure the company has a healthy amount of activity and that the company is able to demonstrate considerable ad revenue and customer base growth.
Additionally, once a company has earned their badge, their performance will be reviewed by Google periodically to make sure they are still meeting the requirements to maintain their Partner badge
ONLY 23% OF AGENCIES ARE GOOGLE PARTNERS
Benefits of working with a Google Partner
When you choose to work with a Google Partner, you are making sure that the marketing and advertising agency is one that has a proven track record of delivering results. You’ll know that you are working with people who are certified AdWords experts.
Google’s policy of continually reviewing their partners means that you know you’ll be getting consistency as well as quality.
Google Partner’s also get access to beta features sometimes more than a year before they are rolled out to the rest of the world, giving you a real chance of getting a leg up on your competition by giving you access to tools your competition has no chance of using.
To find out what a Google Certified Partner can do for your business, visit Positive Results Marketing now!