If you go back a few years and look at blog posts about market tips – kind of like this post – you’ll probably see them going on about one thing and one thing only: search engine optimization (SEO). It seems like getting to the top spot on Google’s results page was the only thing that matters.

Fast forward to today, and things are a little different. Social media marketing across platforms like Twitter, Snapchat and Instagram; to partnering with influencers and internet celebrities, digital marketing has diversified greatly over the past few years, and for the most part, that’s a good thing.

But unfortunately, in some cases this means that too much attention has been taken away from improving organic search engine rankings. If your business is doing this, you’re making a mistake and the marketing prowess of businesses could be suffering as a result.

In case you’ve forgotten what it means, organic SEO is an umbrella term referring to the unpaid methods used to boost your results on a given search engine – mostly Google – result page. These include methods such as valuing high quality, well written content, back linking and using keywords, as well as more unscrupulous methods, like link farming.

Here’s why we think you should still make organic SEO a large part of your marketing strategy:

 

It’s cheap

Who among us doesn’t love a bargain? Well, compared to pay-per-click ads or social media campaigns, the cost of organic SEO methods is much more competitive: zero pounds. Once you’ve put the work in to organically improve your search engine ranking, you gain a huge upper hand over those who rely more heavily on pay-per-click ads.

 

It’s very effective

Even though less and less attention is being paid to organic SEO, time and again studies have shown it to be one of, if not the most effective method of delivering relevant traffic to your site.

 

It gives you staying power

We all know that ensuring your website receives a high volume of traffic is important. But while paid ads and social media often generate a lot of traffic, these are people who only visit one or two pages, and don’t stick around your site for long.

Effective organic SEO, on the other hand, means that you may have several hits at the top of a search engine’s results page, meaning you are more likely to have traffic that lands and stays on your site.

 

It can build brand trust

How often can you say that you visit the second page of search results when you look something up using a search engine? How often do you even get more than halfway down the first page? The answer to both is likely to be very rarely, if ever. This is because we intrinsically have a level of trust for the websites that we see at the top of a search engine’s results page.

Remember, even though we think organic SEO is an important and effective marketing tool, it is still only one of many tools at your disposal. The best marketing strategies around are always those that include a healthy mix of all the different marketing platforms and techniques, as these are the ones that will ensure as many people as possible hear about your website.

Just make sure that organic SEO is a part of that mix.