Basic Search Engine Optimization Principles for Entrepreneurs

How Keyword Rich Content is Directly Related to SEO for your Business

Ever wonder what SEO really is but were afraid to ask?

SEO is an acronym for “Search Engine Optimization”. It’s the umbrella term for all the methods you can use to ensure your website is found by various search engine result pages (SERPs).

Google is the most widely used search engine but it’s certainly not the only one. There’s Bing, Yahoo!, AOL and others.

If your website does not appear higher up in their search rankings, then you are missing out on a huge opportunity.

The goal of SEO is to get qualified leads and prospects to discover your business when they are searching for products or services that you offer in the search engines.

SEO isn’t Rocket Science but it can be Complicated

When it comes to SEO, a few important tactics can greatly improve your presence in the increasingly crowded online space.

If you’re attempting search optimization on your own or more wisely hiring an SEO expert, it’s important to be informed with certain SEO fundamentals before proceeding.

Search engines try to provide the most relevant results to a searcher’s query. Whether it’s an answer to a simple question like, “how many ounces are in a gallon?” to more complicated queries such as, “what is the best Chinese restaurant nearest to me?”

After reading this article, you will gain a better understanding of what you need to know before beginning an SEO campaign and what your role is if you decide to outsource this valuable marketing strategy.

Know Your Audience and What Content They’re Looking For

Why Content Marketing Plays a Big Role in SEO

First let’s look at what SEO feeds on. And that is content (text, images, videos etc) found on your website.

Since great SEO relies on how well your content is ranked, as well as factoring in your social media and local engagements, you want to keep fluff content to a minimum and focus on quality.

While it sounds time-consuming, quality content has benefits that reach beyond SEO.

Good content is useful across all marketing mediums and forces you to think through your message from a topic and keyword perspective.

The key is to ensure you are honing in on what actually matters to your audience.

It’s imperative you know who would want to buy your products or services and what they’re searching for in the search engines in order for them to find your website as the solution to their needs.

Your initial instincts may be correct, but you might be missing things that could gain additional website traffic, potential relationship opportunities, or new market segments to your business.

Therefore, proper due diligence is paramount in order to map your target audience to the keywords, topics, and phrases they’re using in and around your industry.

Create SEO-Driven Content

Writing only for search engines usually makes your content boring. Typically that strategy won’t help to convert your visitors into customers.

It’s far better to focus on people first. Make your content as value-driven as possible and then optimize it for search engine bots without sacrificing the quality of your content.

The underlying content is extremely important. Too many people skimp on content but it’s one of the major anchors that tether you to Google’s relevancy algorithms.

The problem we see a lot of entrepreneurs run into is them creating content “they” think is perfect and sounds great to them but SEO wise, can at times be utterly worthless.

Being authentic is important but do so while factoring in the reason why you’re creating the content in the first place with marketing, branding, lead generation and of course SEO in mind.

Thin content with errors, or duplicate content and spun or spam content can really hurt you.

Instead, the content not only has to be lengthy, but it has to be well-written, keyword rich and highly engaging where readers are spending a good amount of time digesting and consuming that content.

Content Creation for SEO Success

As you create content, you’ll want to make sure each page is optimized for:

• Page speed,

• bot crawling,

• responsive friendliness, and

• overall findability.

An Initial investment in a site audit or recommendations for establishing a few initial best practices will save you much time and money in the long run.

Ideas for new content can be gathered from questions your own clients often ask or visit online forums and social media to find questions around your industry, products, and marketplace for more inspiration.

Check the competition with content ideas to ensure you’re on par with your competitors when it comes to covering topics and questions in the industry concerning your company.

Manage Your Keywords Wisely

The key to pleasing both search engines and visitors is to have quality content on our website that includes keywords your target market would be using in the search engines when looking for a solution to a problem your business can solve.

To do this, you want to run your keywords and topics through a tool like Google’s Keyword Planner to make sure the topics and keywords you have chosen have enough search volume and potential traffic to make them worthwhile.

Be sure to take into account the relevance of the search to your audience.

The narrower the topic focus, the lower the traffic typically. This is often offset by the accuracy and interest of the audience.

Do not Spam the keywords!

This also means using different connotations of the same words over and over again within your content.

Google loves NEW content. Keep in mind that websites are liquid so this is where your blog plays a major role in effective SEO.

What Search Engines Are NOT Looking For

Search engine spiders only have a certain amount of data storage. If you’re performing shady tactics or trying to trick them, chances are you’re going to hurt yourself and your business reputation in the long run.

At the end of the day, focusing on quality content that can be easily found by your target audience will benefit all of your marketing and sales efforts. Spend a lot of time on the things above and the rest will fall into place.

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White Hat SEO: Abiding by the Search Engine Optimization Standards

White hat SEO is the practice of optimizing a website to rank in search engine indexes. Search engines utilize certain algorithms to index pages and websites. Page indexing is important for websites so as to rank when certain keywords are used. Search engines like Google have their own published guidelines for a website to rank using ethical techniques. By following search engines standards, websites can secure their ranking for a longer period.

White hat SEO runs against some unethical tactics that go against search engine optimization standards. Unethical tactics may secure the rank of a website quickly, but as soon as Google detects these techniques implemented on a site, it is a one-way trip to oblivion. Google has the power to ban certain sites from appearing on their search results due to acts such as plagiarism, inappropriate content, copyright infringement, and abusive sites among others. With the risk too great, white hat SEO is the best option for increasing web traffic.

How White Hat SEO Ranks Sites

Utilizing white hat SEO techniques in increasing web rank is a long-term investment due to the reduced risk of getting banned by search engines. A website can slowly, but surely rank higher through site optimization, producing quality content, and guest blogging among other techniques following standards and guidelines. With increased relevant content and better wording as an example, people looking for certain information would be led to your website, increasing web traffic.

A site with a high number of quality content can easily increase the number of human visitors, thus increasing relevance of content. This translates to higher rankings and better chances of visitor involvement. Quality content may take time in production, but with more time put into it, the more a user would be able to take away information during a visit. Investing time in well-researched, well-worded content should be done, and this practice should continue until the site gains a veritable amount of content, solidifying its ranking on search engine results.

Site optimization can occur for existing content in a website. Through site optimization, the needed changes for content structure, wording, and positioning can help get better relevance and search results. This is a good option for sites with content that do not rank, as modifying old content is faster than creating new content.

Guest posting is the technique of writing articles for popular sites to create a link to your website. This benefits the popular site for free content, and the guest poster gains a platform for advertising their site easily.

Relevance and Rank

The rank and relevance of a website easily translates to revenue and sales in their end. With more views, there are more prospects to contact. The longer a visitor stays in the site, the larger the chance that they are interested in what the website has. This is why good and quality content is key – to make the visitors stay longer and get hooked. Unlike unethical tactics in SEO which occasionally use pages that are not user-friendly, the user experience in white hat SEO sites are top-notch. A good relevance and rank can easily be the best marketing your website will need.

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Search Engine Optimization In A Nutshell

The internet is already one of the major sources of information for modern man aside from books. There are approximately two billion people from all parts of the world who use the internet daily. This is why getting into online business, and then advertising that business online is something that needs consideration.

If you stop to think about it, there are always websites popping up by the minute. There are billions of websites and they are even increasing. This makes the competition in the cyber world difficult. You have to ace other companies who also have gone online. Ten years ago, purchasing things on the internet was seen as ‘risky’ or ‘scary’! Today, it is part of everyday life. One of the many methods employed by business entities over the internet in order to market their products and to get ahead of their competitors is called search engine optimization or SEO.

SEO primarily works around search engines like Google, Yahoo!, Bing, and others. This is a process that basically involves optimizing a website so that it will be visible to people who use the search engines in finding websites. This would then lead to an increased number of visitors that a website gets. There are two key points in SEO: higher page rank in the search engine or SERP, and more website visitors.

There are two types of optimization that an SEO consultant can employ in order to optimize a client’s site. The first one is on-page optimization and the second one is off-page optimization. For each type, there are certain methods that consultants use in order to attain the above mentioned points.

On-page optimization is probably the first step that SEO consultants need to take. This is important since it helps in increasing any website’s page ranking and also improves the site’s readability to visitors. The methods for on-page optimization that a consultant should take note of are: title optimization, keyword optimization, meta tags optimization, image optimization, link optimization, and HTML tags. The unifying factor of most of these methods is that you have to use keywords. Maintaining enough keyword density throughout your website will help you in getting a higher rank.

Off-page optimization is the term used to refer to techniques that are used in SEO that are not on the pages of the website. The methods used for off-page optimization are: article submission, inbound links, and directory submission.

Since SEO is already getting more and more important, a number of people are also resorting to drastic measures just to be able to increase their ranking and their visitors. This method is called black hat SEO. Black hat SEO is more known for its spamming techniques. This is an unethical way of optimizing as the website is optimized without even following the search engine rules. This can lead to being banned which would be devastating to any online business and should be avoided.

The white hat SEO, on the other hand, follows the search engine rules. This optimizes the site ethically and does the above mentioned methods for SEO while conforming to the rules. Search engine optimization is surely getting a huge buzz in the online community. This can be helpful to those people who are interested in getting high rankings in search engines like Google, Yahoo!, or Bing. Even a newbie who wants to try this out with his/her blog can do so as long as they are careful to follow the rules.

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Optimizing Search Engine Optimization Services to Increase Your Website's Visibility

Search engine optimization has for some time now been playing an increasingly key role in internet marketing, and e-commerce as a whole. If you are looking for a rapid and effective way of driving more traffic to your website it’s time you considered utilizing SEO. These services are usually geared to improve a website’s ranking in the major search engines like Google, Bing or even Yahoo. This is done not only by optimizing your website’s content with viable keywords or phrases, but also through optimizing its coding, primarily its Meta tags.

Reputable SEO firms will initially carry out an extensive research in your respective niche for viable keywords, which can guarantee your website will be easily accessible to your targeted audience.This is known as on-page SEO On the other hand, they will formulate a suitable link-building strategy for your website, which ensures a search engine can properly index it. This is referred to as off-page SEO, and plays a crucial role in obtaining top rankings. It entails incorporating an appropriate internal link structure, which guarantees quick and convenient navigation throughout the entire website. These are two pertinent factors in getting top rankings by enhancing user experience. SEO firms also utilize inbound and outbound links to and from similar or relevant as well as authoritative sites in your specific niche, which are also proven means of achieving high ranking in search engines.

Besides achieving a good ranking, search engine optimization services can also greatly increase your website’s visibility, which helps in establishing your brand in your niche. This simply means that your website will get the necessary exposure needed to draw more visitors, which ultimately leads to increased revenue generation. Consequently, utilizing SEO services can result in realizing an extremely lucrative ROI (return on investment) for your online marketing strategy, enabling you focus on the growth of your business.

Due to the web’s dynamic attributes, search engine optimization is invariably an ongoing process, and the factors that might have worked to achieve top rankings in the past can sometimes be redundant later on. So, to ensure your website maintains the desired ranking, and ultimately have an edge over your competition, make it a point to enlist the aid of an established SEO firm. Such a firm will then formulate a viable long term strategy which including carrying out regular updates of your website’s content.

Finally, one good thing about search engine optimization is its results can be accurately gauged. SEOs utilize metrics such as your website’s ranking, its visitor conversion rate, click-through rates and many more others to measure the effectiveness of this online marketing technique. In turn, these findings are normally forwarded to you at suitable intervals, and you can at any time ascertain the advantages of incorporating SEO in your website.

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Benefits of a Press Release Submission for Search Engine Optimization

The main concept for writing a press release is distributing or sharing among the media houses that the PR should be utilized to share informative content with a wide range of potential customers and parties, who are interested in it. It sometimes used to boost the existing Search Engine Optimization strategy that can be included a social presence, for blogging and/or content marketing at the same time. The greater number of critics, especially who are associated with media; doubt the power of a press release submission, but they sometimes renounce the essentials behind the publication.

Essentials of PR Submission in SEO

Press Release has the power to put the content out there on the web for a greater number of readers to view or read. Press Release, shortly known as PR is beneficial in several ways, particularly for SEO. Here we have included five most powerful advantages of a Press Release for Search Engine Optimization. Let us see at a glance.

  • Natural link building from various sources
  • High quality and authoritative sources
  • Higher the chances for linking keywords and recognition of name
  • Prompt visibility & referral visitors
  • Greater online reputation and management
  • Advertising and marketing benefits
  • Building brand for companies
  • Immediate visibility in all major search engines
  • Potential online media coverage
  • Backlinks from high page rank sites

Press Releases are generally published and shared by different media outlets that offer valuable backlinks to a website. They are very, very essential for Search Engine Optimization. Thus, by optimizing the content, one could increase his website’s online visibility and building brand at the same time. It helps make one’s articles searchability on the web.

It is seen that Tags that are pointed to a specific topic and target with relevant, industry-specific keywords are highly essential elements that one should add to his copy to optimize the press release. This can greatly help to unlock the benefits of SEO as well.

Advantages of a PR in SEO for Advertising, Marketing, and Branding

Advertising and Marketing – An optimized PR has a true potential compared to other online media campaigns. It has much greater value than that of traditional ROI. It means that the ROI i.e. Return On Investment provided by a properly optimized PR is great in an online marketing campaign.

Branding Products and Services – When major search engines or other media show your organization’s PR regarding any product or service update, they speak about legitimacy on your brand, products and/or services. This displays in such a way that traditional marketing or advertisement hardly matches. An SEO PR campaign helps you build credibility by incorporating it with countless objectives. It helps you established well sources of information as well.

Though, the fundamental concept of writing a press release is more or less same. A news release should be journalistic kind of, using auxiliaries, like Who, Which, Where, What, When etc. and an SEO press release also be the same, but the difference is using keywords. A professionally crafted and properly optimized press release can boost your site’s ranking and attract many potential customers.

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Search Engine Optimization For Blogs

Blogging software is really a simple Content Management System (CMS) that easily adds new pages and integrates them into your site’s navigational structure and linkage.

Blogs and blog posts are naturally search engine friendly because they are text-rich, link-rich, frequently-updated webpages that use stylesheets or CSS, and have very little extraneous HTML.

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different.

If you follow some simple rules for search engine optimization, your blog can rank much higher than static website pages in the search engine results pages.

Here are the most important rules to follow to get your posts listed for keywords of your choice.

1. Use your primary keyword in your blog domain

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for.

For example, if you want your blog to get found for the keyword “RSS” get a domain with the keyword “RSS”, or use the keyword in a subdomain. Getting a domain name with your own name might make for good branding, especially if yours is a personal blog.

But if you’re doing it for business and want the targeted traffic to flow your way, keywords in the domain or subdomain are a move in the right direction.

2. Use your primary key phrase in your blog header tags and the title of your posts

If your primary key phrase is “business blogging” make sure that the word business, or blogging, or both, appear in your blog headers (the H1 or H2 tags) as well as the title of each of your posts.

Most blogging software will take the keywords in your post title and put them into the file name of the permalink posts it creates.

For example, if you have a blog on Blogger and title your post “Search Engine Optimization For Blogs”, Blogger will automatically create a page with your post and name the file “search-engine-optimization-for-blogs.html” or something similar.

With other server-side software like WordPress and Movable Type, you may require the mod_rewrite command to save the title of your entries as a permalink.

3. Use your secondary keywords in the body of your post

If you want to get listed for secondary keywords use them infrequently in the body of your post and pepper your blog titles or links with them appropriately. Don’t overdo this or your posts will end up sounding unnatural and spammy to readers.

4. Use your keywords in the anchor text of links

Keyword in links have more importance than simple text. Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages on your main site.

Link keywords where they naturally appear in the body text, but again, don’t overdo it, or you’ll end up with spammy looking pages.

5. Make sure search engines can spider your blog easily

Set up your blog so that the side navigation bar is present on all pages. Make sure your archives and previous posts are accessible from all pages of your blog so they get spidered easily.

6. Get backlinks from other blogs or websites

Links pointing to your blog or posts are essential to build pagerank and make your blog rank higher in the search engine listings. I recommend that you focus your linking efforts on the methods here.

Submitting to Blog Search Engines and Directories:

Submitting your blog and RSS feed to blog search engines and directories is essential for getting high-quality links back to your blog.

Link Exchanges:

Many similarly-themed blogs are often willing to exchange links with other blogs and form richly interlinked networks or communities. Link exchanges with other blogs are easy to implement with most blogging software.

Trackbacks:

You can also get links back to your blog using trackbacks. One of the disadvantages of using Blogger is that it does not automatically create trackback URLs that others can use to link back to your posts.

But if trackbacks are an important component of your linking strategy, I would advise using another software or system that adds this feature automatically.

Comments:

You can also get back links to your blog by posting legitimate comments in response to posts on other blogs.

7. Update frequently

There’s no better food for search engine spiders than fresh content.

Post and update your blog frequently using all the rules outlined above and there’s no reason why your blog will not get you top rankings in a short period of time.

8. Stay put

Once you create your blog, try to stick to the same domain and blog host or system for as long as you continue to publish.

You could end up losing a lot of your traffic, your readers and all your search engine listings if you decide to move.

For more ways of building traffic to your blog, read the article “How To Build Traffic To Your Blog”.

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