advertising

Advertising and the Arts: Part 1

Last year I started an adventure with my Mexican theatre company in London. We decided to produce “Faustaff, or the mockery of the soul” a play I wrote two years ago, in both Mexico City and in London, to be staged simultaneously. The purpose of the experiment was to promote a cultural exchange between Mexico and the UK, in the midst of “the year of the UK in Mexico and the year of Mexico in the UK”, an agreement between the two countries, which sought to strengthen the economic, academic and cultural ties between both nations. My company and I, looking to meet the criteria of this agreement, decided to take a British director to Mexico, to direct a Mexican cast, and then bring a Mexican director to London, to direct a British cast. Both artists would be working with the same play but they could do whatever they wanted with it.

Advertising for Faustaff

Crossing the Atlantic was not new to us, as a Mexican theatre company. The year before we did a play in the Edinburgh Fringe Festival, one of the most important theatre fringe festivals in the world and therefore, one of the most competitive. Imagine having a play competing with another 140 a day and a total of 2000 shows (roughly) a month! After an exhausting 8 months of planning everything was set, except for the marketing campaign, a bad move when trying to sell a play amongst 140. The end result was sadly obvious and we therefore understood that, for our next international project, hiring a UK advertising agency needed to be a priority.

The year after, we started with the Faustaff project. Besides finding a theatre and casting the actors, we began our marketing strategy with PRM, a successful London marketing agency, at an early stage of the project. The first step consisted in getting in touch with as many London-based international associations, such as the Mexican embassy in London, The Anglo Mexican foundation, The British Council and others alike. Not all of them were able to participate in the project because their budgets had been allocated the year before. However, some of them did participate by distributing the play amongst their contacts and on their website. The Mexican embassy was particularly helpful in this and they received the project with open arms. They were even kind enough to pay for the flight tickets.

While this was happening, our designer in Mexico started working on a webpage that would shelter both projects. Weekly content was uploaded, with the latest news about the project, photos and videos of our rehearsals amongst other materials to help out with our online advertising. I cannot stress out how important it is for an arts project to have a website, consider it to be your presentation card, as you will be using consumer patterns to direct all of your potential audience to it, therefore, it must be well fed, with enough information about your show and with an attractive layout. Also, it is worth to pay for a domain, even if it’s just temporary, they are quite cheap and they will assure you that your website will be amongst the top results of the search engines, perhaps not at the very top but at least in the first page.

Our second step was setting up a trailer of the play. Needless to say, this is of the utmost importance, especially when trying to promote theatre. A few tips about making a video, though; keep it short and sweet, probably a 5-minute teaser is going to be way too long, so think of a trailer no longer than one minute and don’t reveal too much, you want to create as much suspense as possible. We tried a short bit of the story but we later came to realise that is far more effective to just have vignettes of dialogue and rely on the image as much as possible. Remember, the most important thing in your video is making the audience aware of the dates and times of the performance, information on the venue, and the name of the play, the rest is just to make it attractive.

There is so much more I’d like to write about this particular experience but I shall do so on my next post. I hope that you have found it useful, so far.

 

Contributor: Diego Sosa, Content Writer at PRM

marketing

The Incredible Success Story: Coca-Cola Marketing

Originating as a soda fountain beverage, Coca-Cola began selling for five cents a glass in 1886. Sales growth was very impressive and that was just the beginning of their creative marketing brand. When the business first started, do you believe they ever thought that the Coca-Cola Company would be one of the largest companies still in 2016? I bet they only dreamt of that happening.

What Makes Their Marketing So Good?

Coke, Coca-Cola, Cola, whatever you normally call it, the brand has fascinated all of its consumers throughout the world. Coke has developed to be one of the most popular and most recognized brands of all time. Since the beginning of the company, Coke has maintained competition, along with developing unique strategies to constantly raise the interest of consumers. Positive advertising has always been the goal of their campaigns. Have a Coke and a smile, Open Happiness, or Life tastes good are past promotions that you can find. Upbeat communication has built their identity and personality into a positive image. According to marketers, Coca-Cola’s strategic marketing methods would be viewed as the center foundation of the modern day marketing. Some of the clever and creative slogans that Coca-Cola has marketed throughout the years include:

 

  1. It Had to Be Good to Get Where It Is
    • This advertisement reassures us all that Coke is the soda to choose! Coke is a product that is known throughout the world and clearly is delicious enough to have won over the hearts (and taste buds!) of so many individuals.
  2. What You Want is a Coke
    • No need to fight against this statement! We couldn’t of said it better ourselves!
  3. Have a Coke and a Smile
    • How uplifting is this campaign message! It reminds us to never stop smiling and love every second of life! Brands that put happy thoughts into our minds tend to have happy consumers! Happy consumers will keep coming back for this positive brand!

 

Nowadays, Coca-Cola has the opportunity to market its brand through Internet based marketing and mass media. Marketing trends show that Coca-Cola has always followed consumer patterns in the most positive ways. The brand has maintained a certain level of positive customer satisfaction that continues to contribute to its successful company. They are constantly seeking innovative ways to drive the business forward and connect and respond to the people who love their brand.


3 Digital Marketing Trends For 2016

It’s hard to believe that 2015 is already over. Kind of seems like a repeating statement every year. But, as we all know, time slows down for no one. If anything, it feels like it speeds up.

Let’s discuss what digital marketing trends we should come to expect in 2016. Of course, you can never fully predict what is going to happen with internet based marketing in 2016, but you can make an educated guess.

Marketing Trends to look for this year

Creativity and Originality Will Take Over

Getting noticed on the worldwide web used to be so easy. Slap together something, post it and watch people gobble it up. Unfortunately, the internet is now completely flooded with content. We’re like sardines stuck in a can that only want out. But how do you get out?

Simple: you have to think creatively and out of the box. A simple article or social media post isn’t going to cut it anymore. People today are already using unique strategies with podcasts, videos, etc. Basically anything interactive is what will explode in 2016. No longer do people on the internet simply want to digest information and leave it at that. Now they want to interact and have a say in what your marketing plan or contests or whatever it may be is about. So look for unique ways to get your audience involved.

 

Increase in Digital Marketing Agencies

You are going to start seeing companies knocking on the doors of digital marketing agencies. Running a SUCCESSFUL digital marketing plan takes time, effort and many resources. Instead of hiring new employees, taking the time to devise a plan and updating it, companies will instead outsource to a UK marketing agency to handle their digital marketing efforts.

 

Social is No Longer a Free Resource

Social media plays a huge role in digital marketing, and companies are starting to see the benefit of using it. Which, again, means more businesses using it and more competition. So we’re back to the sardines stuck in a can. How do we get out?

It’s time to put a budget to your social media campaign. Now, you don’t have to spend money on your social media marketing, but it’s a safe bet that you’re just going to blend in with the noise, or not be seen at all if, you don’t. And it really doesn’t take much at all. By just boosting a few posts here and there for a few bucks a day makes a big difference. So spending more money on social media is certainly something I see in 2016.
Again, you can never really predict exactly what to expect with the new year in the digital world, butit’s a safe bet that the three marketing trends mentioned above are going to happen this new year. So get ready, think about how you can apply these 3 trends to your digital marketing plan and be prepared for the new year!


facebook twitter internet marketing

Facebook vs. Twitter: Who Do You Believe is Better for Internet Marketing?

There are two types of people in the social media world today. There are individuals who love to post pictures and update their status on Facebook and there are people who would so much rather get as much of their rant out in the allowed 140 characters on Twitter. Even though most of us that use social media have accounts for both Facebook and Twitter (along with every other form of social media known to man), everyone generally has a favorite. Internet marketing is performed on each of the two social media networks mentioned, every single day. Some may notice it and others may not, but companies use mass media to market their companies and products, to the best of their abilities.

Listed below are a few ways how companies use Facebook and Twitter to promote their brands.

Internet Marketing 101: Facebook or Twitter?

  • Facebook
  • You can use Facebook to create a page about your company
  • Facebook has been around for over a decade
  • There are many different generations using Facebook daily
  • Consumers have the option of clicking “Like” or “Follow” to continuously get notifications from the companies page
  •  It is much easier to spread the knowledge of your company throughout the world
  • Companies can promote products or special offers through posts on their Facebook page
    • Companies can promote giveaways to the consumers
  • It is easy to display your products by posting photos
  • It is easy for consumers to contact you
  • Twitter
  • Keeping an active Twitter page will gain more followers
  •  Twitter was launched in July of 2006
  • Search for hashtags and keywords that prospective customers may use regularly
  • Make sure to add the webpage link and location to your profile
  • Tweet about special events or promotions
    • Request that followers retweet about the events to gain a greater following
  •  You may like to inform the followers about the “special of the day” at your restaurant
  • Considered more on a personal level when contacting with consumers
    • Make sure to respond to customers individual
  • Twitter is a great way to see what customers think about their products or what they can do better to cater to consumers wants

There are obvious ways that Facebook and Twitter are dissimilar, but both make it possible for companies to promote their brands using internet based marketing. Social media is more of a personal way to connect with consumers, making them even more reliable to the brand. Marketing trends will continuously change from year to year, but using social media to keep in contact with consumers will never get old.


Ad Blocker

Digital Media: The UK’s Ad Blocking Problem

Ad Blocking software is become increasingly popular, especially in the UK. Consumers have so much control over what content they see, so they are becoming frustrated with the state of banner and especially video advertising. Most users spend their time on the internet watching YouTube and other video sharing platforms. The Ads on videos are becoming longer by the day, leaving users upset. Enter Ad Block software.

 

Many UK  Digital Media Users Use Ad Block Software

 

In the recent “Future of Advertising” survey, conducted in the UK, the results found more than half of UK consumers are likely or very likely to use ad blocking software. Respondents say they feel there are too many ads, they aren’t relevant to them, or even some saying the ads were “creepy.” 95% of users also said they would consider using Ad Block software in the future. Looking at the results of this survey, it is clear that there is more pressure on Advertisers than ever to engage their target audience online.

 

This is more important in the UK online advertising world than probably anywhere else in the world right now. 30% of respondents said they are likely and 23% are very likely to use ad blocking software in the future. This is slightly higher than the global average of 21% who are very likely and 30% who are likely. In the UK, 95% of those surveyed said they would consider using ad blocking software in the future. The only country that came in higher was Sweden at 96%. This isn’t the only similarity between UK and Swedish users, though, as 69% of UK users and 71% of Swedish users said they would be put off by a brand after being forced to watch a pre-roll ad for a company before an online video. The global average is 62%. Similarly, both UK and Swedish users were most likely at 85% to put a video ad on mute. But, the most telling statistic is that 74% of UK consumers said they would like more control over video ads, while the global average is only 62%.

 

To help advertisers deal with the rise in ad blocking software, advertisers must use targeting and distribution strategies to cut through the clutter and deliver ads that beat the ad blockers and earn consumer attention. With all the tools at our disposal in this new digital media age, we as advertisers must use discretion with our advertising dollars. There is so much video content being pumped into users social media feeds, it’s no wonder why they feel overwhelmed.


Desktop Marketing Office

JKBedrin Online Marketing Services Merges with Positive Results Marketing

On June 1st, 2015, JKBedrin Online Marketing Services merged with Positive Results Marketing (PRM). Mr. Joseph Kulyeshie, owner of JKBedrin since 2002, will assume duties as a Web Developer and Google Certified Adwords Consultant.  He is excited to be joining the talented staff at Positive Results Marketing. Kulyeshie says, “PRM provides a larger range of online services…I will be able to become a better resource for clients with this deal so it is a natural fit. They also have expertise in traditional media which was very attractive.”

JKBedrin’s 30+ existing clients will be coming under the PRM umbrella of over 250 clients while Mr. Kulyeshie will be focusing on web design and paid search campaigns. In addition to Old Forge, PRM has offices in Florida, as well as a brand new overseas location in the heart of London, UK.

Byron Read, Owner of PRM since 1999 says of the acquisition “We are excited to be growing at such a rapid pace!  Joe brings a lot to the table and we are happy to be able to produce positive results our new PRM clients!”

Mr. Kulyeshie has been working in local online marketing since he founded JKBedrin in 2002. He has extensive experience in web design, search engine optimization and is a Google AdWords Certified Professional.  PRM is one of only two Google Partner Agencies in NEPA.

Furthermore, Mr. Kulyeshie says, “It was important that JKB’s current clients maintain the level of service they have come to expect. With the move to PRM, that service will be exceeded. Having access to a great team of graphic designers, digital media specialists and more.”

About Positive Results Marketing: PRM is a full-service marketing & advertising agency with offices in Old Forge, Pennsylvania, Sarasota, Florida, and London, United Kingdom. PRM provides expert services in all aspects of digital and traditional media, such as graphic design, web design and development, search engine optimization, social media marketing, video and audio production, animation, direct mail advertising, public relations, sales training, and more. PRM has clients all over the United States, and even across borders in the United Kingdom and the Virgin Islands.