3 Digital Marketing Trends For 2016

It’s hard to believe that 2015 is already over. Kind of seems like a repeating statement every year. But, as we all know, time slows down for no one. If anything, it feels like it speeds up.

Let’s discuss what digital marketing trends we should come to expect in 2016. Of course, you can never fully predict what is going to happen with internet based marketing in 2016, but you can make an educated guess.

Marketing Trends to look for this year

Creativity and Originality Will Take Over

Getting noticed on the worldwide web used to be so easy. Slap together something, post it and watch people gobble it up. Unfortunately, the internet is now completely flooded with content. We’re like sardines stuck in a can that only want out. But how do you get out?

Simple: you have to think creatively and out of the box. A simple article or social media post isn’t going to cut it anymore. People today are already using unique strategies with podcasts, videos, etc. Basically anything interactive is what will explode in 2016. No longer do people on the internet simply want to digest information and leave it at that. Now they want to interact and have a say in what your marketing plan or contests or whatever it may be is about. So look for unique ways to get your audience involved.

 

Increase in Digital Marketing Agencies

You are going to start seeing companies knocking on the doors of digital marketing agencies. Running a SUCCESSFUL digital marketing plan takes time, effort and many resources. Instead of hiring new employees, taking the time to devise a plan and updating it, companies will instead outsource to a UK marketing agency to handle their digital marketing efforts.

 

Social is No Longer a Free Resource

Social media plays a huge role in digital marketing, and companies are starting to see the benefit of using it. Which, again, means more businesses using it and more competition. So we’re back to the sardines stuck in a can. How do we get out?

It’s time to put a budget to your social media campaign. Now, you don’t have to spend money on your social media marketing, but it’s a safe bet that you’re just going to blend in with the noise, or not be seen at all if, you don’t. And it really doesn’t take much at all. By just boosting a few posts here and there for a few bucks a day makes a big difference. So spending more money on social media is certainly something I see in 2016.
Again, you can never really predict exactly what to expect with the new year in the digital world, butit’s a safe bet that the three marketing trends mentioned above are going to happen this new year. So get ready, think about how you can apply these 3 trends to your digital marketing plan and be prepared for the new year!


facebook twitter internet marketing

Facebook vs. Twitter: Who Do You Believe is Better for Internet Marketing?

There are two types of people in the social media world today. There are individuals who love to post pictures and update their status on Facebook and there are people who would so much rather get as much of their rant out in the allowed 140 characters on Twitter. Even though most of us that use social media have accounts for both Facebook and Twitter (along with every other form of social media known to man), everyone generally has a favorite. Internet marketing is performed on each of the two social media networks mentioned, every single day. Some may notice it and others may not, but companies use mass media to market their companies and products, to the best of their abilities.

Listed below are a few ways how companies use Facebook and Twitter to promote their brands.

Internet Marketing 101: Facebook or Twitter?

  • Facebook
  • You can use Facebook to create a page about your company
  • Facebook has been around for over a decade
  • There are many different generations using Facebook daily
  • Consumers have the option of clicking “Like” or “Follow” to continuously get notifications from the companies page
  •  It is much easier to spread the knowledge of your company throughout the world
  • Companies can promote products or special offers through posts on their Facebook page
    • Companies can promote giveaways to the consumers
  • It is easy to display your products by posting photos
  • It is easy for consumers to contact you
  • Twitter
  • Keeping an active Twitter page will gain more followers
  •  Twitter was launched in July of 2006
  • Search for hashtags and keywords that prospective customers may use regularly
  • Make sure to add the webpage link and location to your profile
  • Tweet about special events or promotions
    • Request that followers retweet about the events to gain a greater following
  •  You may like to inform the followers about the “special of the day” at your restaurant
  • Considered more on a personal level when contacting with consumers
    • Make sure to respond to customers individual
  • Twitter is a great way to see what customers think about their products or what they can do better to cater to consumers wants

There are obvious ways that Facebook and Twitter are dissimilar, but both make it possible for companies to promote their brands using internet based marketing. Social media is more of a personal way to connect with consumers, making them even more reliable to the brand. Marketing trends will continuously change from year to year, but using social media to keep in contact with consumers will never get old.


Ad Blocker

Digital Media: The UK’s Ad Blocking Problem

Ad Blocking software is become increasingly popular, especially in the UK. Consumers have so much control over what content they see, so they are becoming frustrated with the state of banner and especially video advertising. Most users spend their time on the internet watching YouTube and other video sharing platforms. The Ads on videos are becoming longer by the day, leaving users upset. Enter Ad Block software.

 

Many UK  Digital Media Users Use Ad Block Software

 

In the recent “Future of Advertising” survey, conducted in the UK, the results found more than half of UK consumers are likely or very likely to use ad blocking software. Respondents say they feel there are too many ads, they aren’t relevant to them, or even some saying the ads were “creepy.” 95% of users also said they would consider using Ad Block software in the future. Looking at the results of this survey, it is clear that there is more pressure on Advertisers than ever to engage their target audience online.

 

This is more important in the UK online advertising world than probably anywhere else in the world right now. 30% of respondents said they are likely and 23% are very likely to use ad blocking software in the future. This is slightly higher than the global average of 21% who are very likely and 30% who are likely. In the UK, 95% of those surveyed said they would consider using ad blocking software in the future. The only country that came in higher was Sweden at 96%. This isn’t the only similarity between UK and Swedish users, though, as 69% of UK users and 71% of Swedish users said they would be put off by a brand after being forced to watch a pre-roll ad for a company before an online video. The global average is 62%. Similarly, both UK and Swedish users were most likely at 85% to put a video ad on mute. But, the most telling statistic is that 74% of UK consumers said they would like more control over video ads, while the global average is only 62%.

 

To help advertisers deal with the rise in ad blocking software, advertisers must use targeting and distribution strategies to cut through the clutter and deliver ads that beat the ad blockers and earn consumer attention. With all the tools at our disposal in this new digital media age, we as advertisers must use discretion with our advertising dollars. There is so much video content being pumped into users social media feeds, it’s no wonder why they feel overwhelmed.


Desktop Marketing Office

JKBedrin Online Marketing Services Merges with Positive Results Marketing

On June 1st, 2015, JKBedrin Online Marketing Services merged with Positive Results Marketing (PRM). Mr. Joseph Kulyeshie, owner of JKBedrin since 2002, will assume duties as a Web Developer and Google Certified Adwords Consultant.  He is excited to be joining the talented staff at Positive Results Marketing. Kulyeshie says, “PRM provides a larger range of online services…I will be able to become a better resource for clients with this deal so it is a natural fit. They also have expertise in traditional media which was very attractive.”

JKBedrin’s 30+ existing clients will be coming under the PRM umbrella of over 250 clients while Mr. Kulyeshie will be focusing on web design and paid search campaigns. In addition to Old Forge, PRM has offices in Florida, as well as a brand new overseas location in the heart of London, UK.

Byron Read, Owner of PRM since 1999 says of the acquisition “We are excited to be growing at such a rapid pace!  Joe brings a lot to the table and we are happy to be able to produce positive results our new PRM clients!”

Mr. Kulyeshie has been working in local online marketing since he founded JKBedrin in 2002. He has extensive experience in web design, search engine optimization and is a Google AdWords Certified Professional.  PRM is one of only two Google Partner Agencies in NEPA.

Furthermore, Mr. Kulyeshie says, “It was important that JKB’s current clients maintain the level of service they have come to expect. With the move to PRM, that service will be exceeded. Having access to a great team of graphic designers, digital media specialists and more.”

About Positive Results Marketing: PRM is a full-service marketing & advertising agency with offices in Old Forge, Pennsylvania, Sarasota, Florida, and London, United Kingdom. PRM provides expert services in all aspects of digital and traditional media, such as graphic design, web design and development, search engine optimization, social media marketing, video and audio production, animation, direct mail advertising, public relations, sales training, and more. PRM has clients all over the United States, and even across borders in the United Kingdom and the Virgin Islands.


Branding

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Public Relations

PRM Public Relations (PR) involves managing the content between your organisation and the public utilizing it’s extensive network of media sources. These sources include online magazines, traditional/social media such as radio and television, blogging sites, etc…

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