July 12, 2018News
In today’s highly competitive era, translating a sales prospect into a loyal customer and valuable referral source is imperative for business growth. The high-octane marketing and advertising playfield require a trusted vendor that not just provides end-toend solutions but also caters to unique business needs to achieve “positive results.” Being a Google Premier partner, the Florida-based firm Positive Results Marketing is transforming the arena of marketing and advertising with its flurry of turnkey search engine optimization, e-mail marketing, social media optimization and management solutions, public relations, telemarketing and more. “We are committed to provide the best advertising solutions by leveraging our partnership with Google,” says
Byron L Read, Jr., CEO and President, Positive Results Marketing. Since its inception, the firm aims at taking businesses to the next level with smart marketing strategies, engaging campaigns, and innovative programs designed to build strong relationships.
Read, Jr. further elucidates the trends that the firm observed while venturing into the UK marketplace. “There were very few all inclusive advertising agencies when we began our operations in the UK. Besides, due to a greater acceptance of outsourcing in the European market, we had to face stiff competition. However, we have been able to meet our clients’ expectations through the expertise we possess,” he remarks.
Riding on their in-depth knowledge and domain expertise, Positive Results Marketing has positioned itself as a result-driven international marketing and advertising firm. The services offered by the firm encompasses business consulting, budgetary assistance, traditional media placement, and production such as writing content, copy, and script for newspaper, TV, or radio advertisements, among many others. From the digital standpoint, Positive Results Marketing is invested in mobile app development, animation, Google pay-per-click (PPC) advertising, and more. Such an extensive inventory of services enables the firm to be a onestop shop for all advertising needs of an organization. Additionally, every advertising and marketing project that Positive Results Marketing undertakes is corroborated by an end-to-end solution. “We scrutinize the impact of advertising campaigns and also analyze the sales data to make a campaign successful,” Read, Jr., explains.
The onboarding process at Positive Results Marketing begins with a thorough customer needs analysis (CNA) meeting to demarcate the areas wherein organizations require assistance. Since a vast majority of the firm’s clients come via Google’s recommendations or referrals, CNA meetings prepare the ground to gain a better understanding of Positive Result Marketing’s services portfolio. It is followed by putting together a plan of action by leveraging the firm’s immense cumulative experience in the advertising domain. Lastly, Positive Results Marketing allows their customers to choose from the wide range of services based on their budgetary constraints and requirements, enabling them to adopt a solution that optimizes their spending and enhances ROI. It is because of such an extensive and innovative approach that Positive Results Marketing has been able to add a plethora of big names to their clientele.
Admittedly, with such a robust framework and a splendid track record, many of Positive Results Marketing’s projects have translated into a success story for its customers. In one such instance, Garvin Metal Roofs–a client of Positive Results Marketing–could exponentially boost their sales revenue by implementing the firm’s services. In the initial years, the construction company struggled to generate enough sales for its products and hence sought Positive Results Marketing’s assistance. Positive Results Marketing formulated an effective budget and provided a great mix of digital and traditional marketing. Today, Garvin Metal Roofs has doubled its sales revenue and is onlooking a figure of approximately $10 M.
Venturing ahead, Positive Results Marketing is aiming for major global expansion with a special focus on the European marketplace. Besides, the firm is all set to augment its workforce and enrich the existing services portfolios.
July 9, 2018Internet Marketingmarketing,internet marketing,Online,Digital
Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing as it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Computerized advertisers screen things like what is being seen, how frequently and for to what extent, deals transformations, what content works and doesn’t work, and so on. While the Internet is, maybe, the station most intently connected with advanced advertising, others incorporate remote content informing, versatile texting, portable applications, podcasts, electronic bulletins, computerized TV and radio channels, and so forth.
Actually, individuals invest twice as much energy online as they used to 12 years prior. And keeping in mind that we say it a great deal, the way individuals shop and purchase truly has changed, which means disconnected promoting isn’t as compelling as it used to be.
Promoting has dependably been tied in with associating with your gathering of people in the correct place and at the opportune time. Today, that implies that you have to meet them where they are as of now investing energy: in the web.
Digital Marketing can also be defined as, “any form of marketing that exists online”.
The utilization of the Internet and other advanced media and innovation to help ‘present day advertising’ has offered ascend to a stupefying scope of marks and language made by the two scholastics and experts. It has been called digital marketing, Internet marketing, e-marketing and web marketing and these option terms have differed through time.
In light of the current verbal confrontation about the utilization of the term ‘computerized promoting’, we figured it is helpful to bind precisely what advanced means through a definition. Do definitions make a difference? We figure they do, since especially inside an association or between a business and its customers we require clearness to help the objectives and exercises that help Digital Transformation.
The meaning of digital marketing can be developed to clarify that, advanced promoting incorporates overseeing diverse types of online organization nearness and existences, for example, organization sites, portable applications and web-based social networking organization pages. This is in conjunction with online interchanges methods including any semblance of internet searcher promoting; web-based social networking showcasing, web based publicizing, email advertising and association courses of action with different sites. These systems are utilized to help the destinations of getting new clients and giving administrations to existing clients that assistance build up the client relationship through E-CRM and showcasing robotization. In any case, for computerized showcasing to be fruitful, there is as yet a need for combination of these strategies with customary media, for example, print, TV and post office based mail as a major aspect of multichannel promoting correspondences.
The part of digital stages in supporting coordinated multichannel showcasing is a critical segment some portion of advanced advertising, yet is frequently disregarded. From various perspectives, this features that it is so imperative to separate storehouses amongst ‘digital’ and ‘traditional’ promoting divisions. Online channels can likewise be figured out how to help the entire purchasing process from pre-deal to deal to post-deal and further advancement of client connections.
Why digital marketing is essential
Digital media is pervasive to the point that customers approach data whenever and wherever they need it. Gone are the days when the messages individuals got about your items or administrations originated from you and comprised of just what you needed them to know. Digital media is a regularly developing wellspring of diversion, news, shopping and social communication, and customers are currently presented not simply to what your organization says in regards to your image, yet what the media, companions, relatives, peers, and so on., are stating also. Furthermore, they will probably trust them than you. Individuals need brands they can trust, organizations that know them, correspondences that are customized and pertinent, and offers custom-made to their necessities and inclinations.
The 5Ds of digital marketing
To comprehend the significance of digital marketing to the eventual fate of advertising in any business, it’s useful to consider what group of onlookers connections we have to comprehend and oversee. Digital marketing today is about numerous a greater number of sorts of crowd connection than site or email… It includes overseeing and saddling these ‘5Ds of Digital’ that have been characterized in the prologue to the most recent refresh to my Digital Marketing: Strategy, Planning and Implementation book. The 5Ds for which we have to survey customer reception of when and how our business can organize their utilization are:
1. Digital devices – our audiences interact with businesses using smartphones, tablets, desktop computers, TVs and gaming devices
2. Digital platforms – most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn
3. Digital media – different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks
4. Digital data – the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries
5. Digital technology – the marketing technology or martech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns
July 4, 2018Internet Marketingmarketing,internet marketing,Internet,Free,Blogging,Completely,Technique
An addicting trend.
It’s been years since running a blog has been used. Yet it’s just lately that it has been regarded as 1 of the addicting fads. Various teens have resorted to blogging as an outlet for their feelings, a small online nook exactly where they can blurt out anything simply bugs them or what ever causes them feel excited. Experienced marketers have found out that blogging is one of the greatest Online marketing strategies that will not cost you a cent.
What precisely is blogging?
Blog is the broadly used term that relates to web log. Essentially, a blog is an on-line diary. A blog could be build to no cost at all, and can certainly be used for simply for the fun of it or for business factors.
Methods to increase your world-wide-web advertising with all the help of a blog.
Blogging for your Online business is one guaranteed method to raise the presence of your products and services. Here are an a few methods to enhance your advertising on the internet with the help of a blog:
1. Make your customers abreast on your web site’s modifications. Your fresh products and affiliate websites may also be released throughout your blog.
2. Maintain track of your business goals and programs with the aid of open writing. Your blog content can easily be quickly kept throughout archives. What precisely could be greater than searchable info that can be very easily utilized by any person looking the internet, right?
3. Air your views, guidance or reviews on particular services or products that are associated with your business. Publishing is a quite simple procedure with blogging.
4. Incorporate web links that will bring back links and consequently strengthen your rating on search engines. This could be considerably better carried out throughout placing nicely written articles in your site. Affiliate links may possibly also be built-in your blog to generate even more extra cash flow.
5. Secure response by using the capability of blogs to retrieve feedback from your blog visitors. You can boost your products and services throughout with the opinions from your readers.
6. Hook up conveniently with additional bloggers. Once other bloggers see that you have some thing great in your blog, they will likely place you in their favorite lists that will instantly link you to their blogs.
How do you set up a blog?
Right here are a few of the choices you can utilize to make use of this great way to advertise your Online business. Possibly you load a blogging software program or let a blogging hosting service do it for you. Host services including LiveJournal, Blogger.com and WordPress.com are well-known in this discipline. Those hosts will offer you with convenient guidelines on how you can put up your blog.
June 29, 2018Internet Marketingmarketing,internet marketing,Internet,Structure,Lean
A total body structure.
How come can we see? So why can we hear? For what reason can we speak? How come can certainly we stand, walk, jump, and sit? Quite simply, how do we live in this world? As a result of science and technology, we know today. We can see simply because we possess a two of eyes. People can hear as we have a couple of ears. We can easily speak out mainly because we have actually a mouth and vocal chords. We all can easily stand and perform locomotive functions mainly because we own our body. We are capable live in this globe since we have a full human framework. Even though we may not see it, nonetheless the structure of the human body provides us life, aside from the external components, just like air, food, water, and others, that all of us want to have each day. Without a total body structure, we are not able to live routinely in this world.
A simple structure to carry out a goal.
Structures are not merely crucial and helpful to the human body. Actually, the office building that you are occupying, the home exactly where you and your spouse and children lives, the automobile that you drive from your home to work, the retail center exactly where you buy your basic and several other personal requirements, and different issues in the natural environment possess a basic structure to accomplish not simply their physical presence but also their goal too. Is right now there a home with out doors and roofs? Is presently there an automobile with out engine and wheels? Structure is an essential part of their being-without it, their being and intent is not complete. If you believe that the structure is only for physical characteristics alone, then simply you require to presume once again. In fact, abstract items also need to have structure in order to endure. And Internet marketing does require a particular structure. In what way?
Website marketing structure is created of many aspects.
Affiliate marketing is recognized from other different kinds of business ventures, including the brick and mortar marketing, throughout its structures. Online marketing structure is constructed of different factors which include long and short-term advertising tactics, direct and indirect branding market, traffic evaluation, product sales volume analysis, and other important components. There is certainly a need for every single Online marketer, if a neophyte or a skilled one, to understand the structure of Affiliate marketing to obtain the suitable procedure and be good in their particular careers.
Learn the fundamental structure of Website marketing.
One of the secrets in gaining successful marketing methods is to learn and figure out the fundamental structure of Online marketing. For example, you need to understand that there is a large variation among short-term and so long-term advertising tactics by which the previous is a short-term strategy and the second option is a long-term methodology. Most likely you will ask, Is generally there a considerably better Affiliate marketing structure? Even though the structure is viewed as to be as the standard outline, there are situations in which because of changing market circumstances and other additional factors, there is a need to change a few parts of the structure, possibly to eradicate or put more than a few aspects.
Among the best Website marketing structures.
The present framework of Website marketing is right now one of the better if not the greatest structures amongst all existing opportunities. Presently there are extra factors that are nowadays considered to be the greatest lifeline of the business online market.
THE FOUNDER: you are one of the essential components of an Online marketing structure. The organization will not be effective if you will not fully stand up and lead your organization to the proper path. Keep in mind that the Cyberspace has its personal dungeons and it is exactly where you require to sparkle and destroy the darkness to turn into powerful on your Affiliate marketing career.
THE PRODUCT: in the event that you do not have a product to offer, do you think that you will be able to get a cut of the Website marketing income pie? Secondly, it is not merely offering a particular product to online consumers. It is even more of selling an exclusive product that will provide you larger product sales as you complement your Online marketing business. This contains effective advertising of products on the Word wide web and numerous internet based advertising packages.
THE DATABASE: it is the list of people who provides you authorization to get in touch with them throughout emails and newsletters. It is significant to the presence of your web business since you will need to build a faithful clientele base that will never simply make purchase yet will even make regular purchase of your solutions.
THE AFFILIATES: no person is an island. You equally will need affiliates that will certainly help you publicize and market your goods. They are not only assisting you to earn nevertheless as well helping them to generate for themselves.
Due to the smart minds of online marketing innovators and professionals, we possess an enhanced Affiliate marketing structure to lean on.
June 24, 2018Internet Marketingmarketing,internet marketing,Internet,Business,Free,Techniques,Boost,Online
Greatest things in life are 100% free.
Greatest things in life are no cost, as much would say. This especially is valid by way of efforts in promoting one’s products or services. With free of charge affiliate marketing services, one can certainly save a lot. Instead of shelling out for the promotion element of your product or services, that amount of money could be place to other essential components of your business since various information websites right now provide knowledge concerning website marketing services that incorporates no price tag at all.
Free of charge ways to make your products and services end up being in their virtually all noticeable form.
This is not to inform you that you need to put greater focus on simple online marketing techniques. It still will do your business a lot fantastic if you mix classic advertisement initiatives which include classic and fresh marketing media. In this article, I will show you a few of the 100% free solutions that you could utilize to make your products and services be in their all visible, thus saleable, type.
1. Showcase your business throughout no cost search engine submission and optimization.
Post your internet site to numerous search engines each month. This will make a lot more people discover that your site is truly present. Using for the best search engines will certainly help a lot in this effort.
2. Boost your content articles.
Keep in mind that articles with very good keyword content is a traffic bringer to websites. This time it’s regarding making these content benefit your web page considerably better by using keyword suggestion methods that are provided for free of charge. Upgrade your web site’s content by frequently looking at the popularity of your keywords with the current marketplace.
3. Get 100% free content.
If you have no time to boost the SEO or search engine optimization friendliness of your content articles, you can easily look for free content coming from article directories. All you require to do is retain the resource box of all those write-ups.
4. Acquire no cost extensive website traffic analysers.
These are generally methods that you could very well make use of without costing you a cent. Your website’s hits figures will be created by this kind of web marketing instrument for your very own analysis.
5. Learn about changing web design templates.
You don’t have to be very techie-geeky to be able to style your web site. Often, web design templates or modified layouts are obtainable for the Online marketer to use.
6. Monitor your online site’s presence.
Methods just like search engine position trackers might be utilized to observe your website’s ranking. These procedures are very easy to use so long as you bear in mind that you work with and make an effort to learn their use for your very own advantage. Simply don’t get addicted with your accomplishments when you finally find out how to employ them and include them in your Website marketing feat.
June 19, 2018News,Internet Marketingdigital media,advertising,digital marketing,advertising agency,london advertising agency,social media,snapchat
The world of social media changes so dramatically and so quickly that it can seem almost impossible to keep up.
It wasn’t that long ago that unsigned bands were being discovered on MySpace, and people were creating virtual versions of themselves to socialize on Habbo Hotel.
Flash forward to today, and the global dominance of Facebook seems to be on the wane, having lost almost 3 million users under the age of 25 during 2017. Meanwhile, if there is one social media platform that seems to be exponentially growing without end, it is Snapchat.
Yes, the picture sharing platform is more popular than ever, especially with younger users. So this is the perfect time to use Snapchat to try and grow your businesses and reach out to a large number of potential new customers.
If you’re looking to use Snapchat to help your business grow, but are unsure where to start, just look through our top tips to help you on your way:
If you are hosting a live event, you want as many people to be able to see it as possible, even those who aren’t able to make it to the event itself. This is where Snapchat is perfect, as it can give people an authentic, fly on the wall view on the live event no matter where they are.
Take advantage of this to extend the reach of your milestones and product launches to as many people as you possibly can.
It is part of the nature, and one of the unique appeals, of Snapchat that the content on it is transitory. Images and videos disappear from the site after they have been viewed, and posts only stay on your Story feed for 24 hours.
This is why it is important to update your story a couple of times each day, as this ensures that you stay relevant and fresh in people’s minds on the platform.
Company Snapchat accounts are often more personal and intimate than their other social media accounts, and with good reason. Giving customers a more personal experience, and allowing them to peek “behind the curtain” of your company helps build more personal connections with them, strengthens your brand, and builds up trust in your company as a whole.
The more personal nature of Snapchat makes it perfect for working with influencers who your audience know and respect. Have the influencers post on your account, link to it, or even take over your whole feed for a day.
Look for influencers who are experts in the same field as your business or product, and their high standing will add legitimacy to your company in the eyes of your followers.
Your marketing channels will often be working best when they are working together. This is why you should make sure your Snapchat account is highlighted on your other social media channels. This helps drive followers to your Snapchat, making sure your content ios viewed by as many people as possible.