Let’s be honest, whenever we talk about search engines, there’s really always one that is the first you think of: Google. Yes, for better or worse, Google has risen to be far and away the number one search engine in all of our lives.
So it is no wonder, with Google being such a powerful search engine, that businesses devote so many resources to getting their website to the top of the results page, and to taking advantage of Google’s AdWords advertising system.
But when every marketing agency and department has its own strategies and methods purported to help shoot your site up Google’s search results rankings, and drive untold levels of customers to your site, it can be hard to know who actually has the goods to give your company the results you’re looking for.
Well, Google clearly understands your frustration, and in order to make it easier for you to see which marketing businesses are as good as they claim to be at running successful AdWords campaigns, Google have introduced Partner badges.
How does a company get a Google Partner badge?
First of all, it is important to note that there are two levels in the Google Partner program: The first badge you can receive is a standard Google Partner badge, and the second is a Premier Google Partner badge. The requirements for the Premier Partner badge are naturally higher than those for the standard one.
Specifically, a company wanting a Partner Badge first needs to create a Partners company profile. They also need to demonstrate they have advanced AdWords knowledge by having at least two employees certified in AdWords. Google will also assess spending to make sure the company has a healthy amount of activity and that the company is able to demonstrate considerable ad revenue and customer base growth.
Additionally, once a company has earned their badge, their performance will be reviewed by Google periodically to make sure they are still meeting the requirements to maintain their Partner badge
ONLY 23% OF AGENCIES ARE GOOGLE PARTNERS
Benefits of working with a Google Partner
When you choose to work with a Google Partner, you are making sure that the marketing and advertising agency is one that has a proven track record of delivering results. You’ll know that you are working with people who are certified AdWords experts.
Google’s policy of continually reviewing their partners means that you know you’ll be getting consistency as well as quality.
Google Partner’s also get access to beta features sometimes more than a year before they are rolled out to the rest of the world, giving you a real chance of getting a leg up on your competition by giving you access to tools your competition has no chance of using.
To find out what a Google Certified Partner can do for your business, visit Positive Results Marketing now!
As a London ad agency, it’s our duty to think about every possible channel when it comes to spreading the message of the people who hire us. The digital revolution has increased the communication channels and advertising options massively, with the result being that many businesses – particular smaller concerns lacking the ability to lavish lots of money on a marketing department – can feel somewhat overwhelmed. Developing PPC advertising, working with Google Adwords and creating a custom mobile app to drive sales can all seem like highly complex and specialised practices. Of course, that’s where professionals like us enter the picture, but the individual or small business is still in a position to take advantage of the power of email marketing. There’s a tendency to look upon email marketing as being somewhat old fashioned in this multi-media age, but get it right and it can form an excellent channel of communication between you and your customers.
The key to effective email marketing is to keep a few simple tips in mind at all times. You don’t want to bombard your customers with emails until they’re sick of the sight of your name in their inbox, nor should you send out unsolicited email marketing. What you should do is provide carefully targeted and crafted messages capable of providing what your customers want in terms of information or entertainment, and designed to turn them into repeat visitors to your wider online presence. A few simple tips and pieces of advice will help you to do this:
The underlying purpose of any email marketing is to drive traffic to your website, landing page or home page. No matter how entertaining, informative or useful the content of your email is, if the recipient doesn’t click through then it won’t actually lead to any business. Make it easier to click through by including plenty of links and calls to action, and making sure that the links obviously are links. Don’t be afraid of being obvious and using ‘click here’ links.
It may seem to defy logic to make it easier for customers to stop receiving your marketing emails, but the opposite is even worse. It someone chooses to unsubscribe, then you have to accept that you got something wrong in this case, and make it easy for them to do so. A long, drawn out process, or one which is all but impossible, will have two effects; it will lead to the customer blocking all of your emails permanently, and it will create a lingering negative impression of your brand. Let them unsubscribe now, and you might get another chance in the future.
Keep it Short
Nobody has lots of time to send ploughing through long, drawn out emails, so make sure that you edit to keep yours short and concise and include the relevant information as quickly as possible.
Many email programmes don’t automatically download images, so make sure that the text and any images you want to use are kept separate, and that the main message of the email is not contained in just an image.
Don’t Overdo It
Don’t send too many emails to your customers. You want them to look forward to hearing the latest you’ve got to tell them, discovering your newest offers or finding out what advice you’ve got to share. Several emails a day will simply frustrate even the most loyal customer.