Adwords Management

What Does It Mean To Be A Google Partner

Let’s be honest, whenever we talk about search engines, there’s really always one that is the first you think of: Google. Yes, for better or worse, Google has risen to be far and away the number one search engine in all of our lives.

So it is no wonder, with Google being such a powerful search engine, that businesses devote so many resources to getting their website to the top of the results page, and to taking advantage of Google’s AdWords advertising system.

But when every marketing agency and department has its own strategies and methods purported to help shoot your site up Google’s search results rankings, and drive untold levels of customers to your site, it can be hard to know who actually has the goods to give your company the results you’re looking for.

Well, Google clearly understands your frustration, and in order to make it easier for you to see which marketing businesses are as good as they claim to be at running successful AdWords campaigns, Google have introduced Partner badges.

How does a company get a Google Partner badge?

First of all, it is important to note that there are two levels in the Google Partner program: The first badge you can receive is a standard Google Partner badge, and the second is a Premier Google Partner badge. The requirements for the Premier Partner badge are naturally higher than those for the standard one.

Specifically, a company wanting a Partner Badge first needs to create a Partners company profile. They also need to demonstrate they have advanced AdWords knowledge by having at least two employees certified in AdWords. Google will also assess spending to make sure the company has a healthy amount of activity and that the company is able to demonstrate considerable ad revenue and customer base growth.

Additionally, once a company has earned their badge, their performance will be reviewed by Google periodically to make sure they are still meeting the requirements to maintain their Partner badge

ONLY 23% OF AGENCIES ARE GOOGLE PARTNERS

Benefits of working with a Google Partner

When you choose to work with a Google Partner, you are making sure that the marketing and advertising agency is one that has a proven track record of delivering results. You’ll know that you are working with people who are certified AdWords experts.

Google’s policy of continually reviewing their partners means that you know you’ll be getting consistency as well as quality.

Google Partner’s also get access to beta features sometimes more than a year before they are rolled out to the rest of the world, giving you a real chance of getting a leg up on your competition by giving you access to tools your competition has no chance of using.

To find out what a Google Certified Partner can do for your business, visit Positive Results Marketing now!


Understanding Social Media Platforms

Many businesses, particularly during financially difficult periods, opt to cut their marketing budget before cutting virtually anything else. This is a mistake, of course, since effective marketing is what draws income in the first place. No matter how effective the product or service which you provide is, it won’t have the expected impact if the target audience don’t get to hear about it, or aren’t convinced to invest in it.

As a marketing agency, we’ve witnessed companies making this mistake time and time again. All too often, the assumption is that the marketing effort can be handled from within the company, but this is to severely underestimate the degree of expertise involved in effective marketing and advertising. When it comes to handling aspects such as email marketing, ppc advertising or creating a custom mobile app, leaving an amateur in charge makes no more sense than asking an unqualified office worker to deal with plumbing in the company washroom.

In recent years, the drive toward taking marketing in-house has been driven by the rise and rise of social media. Since the basics of setting up and using the various social media sites which are available are relatively simple, business owners make the leap of assuming that assembling, mounting and keeping up an effective social media strategy will be equally straightforward.

The truth, however, is that each social media platform has its own characteristics and will work more effectively with different forms of marketing aimed at different sectors of the public. An understanding of these differences is imperative if you are to use social media as an effective marketing tool, and to illustrate the point we’d like to share a few of the most striking statistics regarding the different platforms that are available. Gathering, understanding and utilising statistics of this kind is part of the job we do, and it’s why we’re a marketing agency that can deliver effective results time after time:

Facebook

83% percent of parents with a child between the ages of 13 and 17 are friends with them on Facebook.

The average Facebook user has 155 friends. The average woman has 166, the average man 145.

32% of Facebook users say they regularly engage with brands.

Twitter

49% of Twitter users follow brands or companies, making them three times more likely to do so than Facebook users.

42% of Twitter users learn about products and services through the platform

41% comment on products and services via twitter

19% use the platform to access customer service support.

Instagram

68% percent of Instagram users regularly engage with brands.

Instagram users are 2.5 times more likely to click on ads than those using other platforms.

A 2015 user survey found that 60% percent of users discover new products on the platform.

Pinterest

Two-thirds of the Pins on the platform come from a business website.

Pinners are 45% more likely than those on other platforms to be introduced to new brands.

45% of mobile users access the site for inspiration while out shopping.

LinkedIn

Half of users say they’d be more likely to buy from a company they engage with on LinkedIn.

94% percent of B2B marketers use LinkedIn to share content.

LinkedIn drives more than 50% of all social traffic to B2B blogs and sites.

YouTube

64% of gamers downloaded a game after seeing an ad for it on YouTube.

Those viewers who complete a TrueView ad are 23 times more likely to visit a brand channel, share the brand video or watch more by the brand.

Statistics taken from: https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/