marketing

The Incredible Success Story: Coca-Cola Marketing

Originating as a soda fountain beverage, Coca-Cola began selling for five cents a glass in 1886. Sales growth was very impressive and that was just the beginning of their creative marketing brand. When the business first started, do you believe they ever thought that the Coca-Cola Company would be one of the largest companies still in 2016? I bet they only dreamt of that happening.

What Makes Their Marketing So Good?

Coke, Coca-Cola, Cola, whatever you normally call it, the brand has fascinated all of its consumers throughout the world. Coke has developed to be one of the most popular and most recognized brands of all time. Since the beginning of the company, Coke has maintained competition, along with developing unique strategies to constantly raise the interest of consumers. Positive advertising has always been the goal of their campaigns. Have a Coke and a smile, Open Happiness, or Life tastes good are past promotions that you can find. Upbeat communication has built their identity and personality into a positive image. According to marketers, Coca-Cola’s strategic marketing methods would be viewed as the center foundation of the modern day marketing. Some of the clever and creative slogans that Coca-Cola has marketed throughout the years include:

 

  1. It Had to Be Good to Get Where It Is
    • This advertisement reassures us all that Coke is the soda to choose! Coke is a product that is known throughout the world and clearly is delicious enough to have won over the hearts (and taste buds!) of so many individuals.
  2. What You Want is a Coke
    • No need to fight against this statement! We couldn’t of said it better ourselves!
  3. Have a Coke and a Smile
    • How uplifting is this campaign message! It reminds us to never stop smiling and love every second of life! Brands that put happy thoughts into our minds tend to have happy consumers! Happy consumers will keep coming back for this positive brand!

 

Nowadays, Coca-Cola has the opportunity to market its brand through Internet based marketing and mass media. Marketing trends show that Coca-Cola has always followed consumer patterns in the most positive ways. The brand has maintained a certain level of positive customer satisfaction that continues to contribute to its successful company. They are constantly seeking innovative ways to drive the business forward and connect and respond to the people who love their brand.


facebook twitter internet marketing

Facebook vs. Twitter: Who Do You Believe is Better for Internet Marketing?

There are two types of people in the social media world today. There are individuals who love to post pictures and update their status on Facebook and there are people who would so much rather get as much of their rant out in the allowed 140 characters on Twitter. Even though most of us that use social media have accounts for both Facebook and Twitter (along with every other form of social media known to man), everyone generally has a favorite. Internet marketing is performed on each of the two social media networks mentioned, every single day. Some may notice it and others may not, but companies use mass media to market their companies and products, to the best of their abilities.

Listed below are a few ways how companies use Facebook and Twitter to promote their brands.

Internet Marketing 101: Facebook or Twitter?

  • Facebook
  • You can use Facebook to create a page about your company
  • Facebook has been around for over a decade
  • There are many different generations using Facebook daily
  • Consumers have the option of clicking “Like” or “Follow” to continuously get notifications from the companies page
  •  It is much easier to spread the knowledge of your company throughout the world
  • Companies can promote products or special offers through posts on their Facebook page
    • Companies can promote giveaways to the consumers
  • It is easy to display your products by posting photos
  • It is easy for consumers to contact you
  • Twitter
  • Keeping an active Twitter page will gain more followers
  •  Twitter was launched in July of 2006
  • Search for hashtags and keywords that prospective customers may use regularly
  • Make sure to add the webpage link and location to your profile
  • Tweet about special events or promotions
    • Request that followers retweet about the events to gain a greater following
  •  You may like to inform the followers about the “special of the day” at your restaurant
  • Considered more on a personal level when contacting with consumers
    • Make sure to respond to customers individual
  • Twitter is a great way to see what customers think about their products or what they can do better to cater to consumers wants

There are obvious ways that Facebook and Twitter are dissimilar, but both make it possible for companies to promote their brands using internet based marketing. Social media is more of a personal way to connect with consumers, making them even more reliable to the brand. Marketing trends will continuously change from year to year, but using social media to keep in contact with consumers will never get old.