One of the keys to proper internal Search Engine Optimization and SEO marketing is placing your location within your website in text. Many clients that I have worked with were lacking in the placement of their local or geographical area. The location (address, city and state) should be in your footer and on some of the pages themselves.
html page titles – Local Geographical Targeting
When Search Engine Optimizing a website, having unique page titles is a must and including your local information and geographical area will not only get you a higher ranking, it will give you more targeted visitors – meaning the customers you want and can service. If you are a landscaping company in Akron, Ohio – do you need web traffic from Miami Florida? You wouldn’t get that traffic anyway. The point is if you only title your pages and write content without location, it will be much harder to rank high on Google because you are basically competing with every company in your industry for your terms and it will be huge luck to get a strong listing on keywords alone.
Local Results and Listings on Google and Directories
Google is smart, but help them out by telling them where you are within your website. A contact page is a great example. Most sites have a contact page, but many are not search engine optimized for local traffic. The main reason I see is sites will just have a form for leads and an email – maybe a phone number. These forms are fine but for great Local SEO listing, text out your whole address in there. This is not only important for local or geographical search engine marketing for customers. What if a company wants to know where you are located so they can align with you or have a business proposal. You will also get listed in many more directories by having your address in text (not just in an image) – which I see a lot also.
If you want to compete for keywords and beat your competitors in Google and other search engines, use your location words smartly. Street, city for maps and local directory listing as well as just good and intelligent search engine optimization and SEO Marketing.
Local SEO Strategy Writing
Practice a few sentences and you will see what I mean. If you are a Landscaping Company in Lansing Michigan. Put in Prestige Landscaping, Lansing Michigan – A Lansing Lawn maintenance Company. Reads like good search engine optimization? It is! there is less competition on search results for “Detroit Printing Company” vs. “Printing Company. Use that same strategy if doing pay per click programs and paying for keywords. Optimize and SEO for Local Search Results and better geographical terms. You’ll see a difference!
Hope this Helps! Contact Nick Hunter at Nick’s SEO World for any help you need.
Local search engine optimization has definitely been on the tip of everyone’s tongue over the last year. It is what all internet marketers are focusing on these days to help their clients boost their visibility, climb the search engine ranking ladder and achieve success in the long run.
The first thing you need to always remember about local search engine optimization is that is all about four things, your company name, the phone number, the address and your website address. It is imperative that these four things appear in absolutely every single one of your web pages. You need Google to easily identify your address, your company name and your phone number to help them put you into the local search results.
Google have changed the way they rank companies based on their location, ensuring that they cater to their online searchers with ease. Therefore in order to reach your local audience who are using the internet, you want to boast your name, your address, your phone number and your website address, helping them find you easier and identify whether you could be the right choice based on their particular search.
What is very scary statistics and why local search engine optimization services are in such high demand as of late is that eighty five percent of small businesses do understand the importance of their company being found in local directories and searches, yet only half have actually taken the time to update their websites accordingly, using the four important things; name, address, phone and website.
In addition to this, seventy percent of those who haven’t updated their websites with local search engine optimization advise that they simply don’t have the time, which is why these small companies should be making use of online marketing specialists and search engine specialists to help them get ranked and reach their audience without delay.
Now there are things you may do or have done that will give you a negative ranking in local search results, which is one of the last things you want to do. The problem is that it is hard work to achieve your positive rankings, but it takes only seconds to get a negative ranking and it could be something as simple as not updating your address or phone number. A negative ranking for local search engine optimization may be a false location or you forgot to add your phone number or you didn’t do a page with the information needed. Another common mistake is only updating some of your sites and leaving an old address on one of the pages by mistake.
It is essential when adding your company to local directories that you take the time to ensure that you have added your details accurately. Also ensure you complete every section, even if you don’t feel it relevant. This can help you boost your business by reaching a wider online audience in your local area.
It is also important to remember how social media has contributed to local searches. A client is more likely to look for a company on social media. They may have heard your company name in the past, but they may type your company name into Facebook, Twitter, Pinterest and more. What you want to do is ensure all your information is accurately added to your social media accounts, making it easier for your new potential clients to find you.
Finally, reviews are essential to your online success, but you cannot beg for reviews. What you can do is entourage clients to leave online reviews to help you build up an excellent online reputation moving forward.
Have you heard about local search engine optimization? Do you know what it entails? Do you know why you need it? What about the benefits? Local search engine optimization services are overflowing with valuable benefits that your business can enjoy when marketing online. We have put a few of the benefits down for you below so you can see how making use of local search engine optimization services can help boost your brand visibility and increase your website traffic moving forward.
The first benefit you will find is that you get to reach your local audience. If you are marketing online and you aren’t focused on your offline marketing efforts, then you probably aren’t reaching your local clients. In order to do so, you want to include local search engine optimization services into your marketing campaign, so that local clients can find the services or product you provide, enabling them to choose your company over going further afield and choosing a national or even an international company.
Next you will find that local search engine optimization is an algorithm that was introduced by Google to help clients in your local area find product and services nearby first before searching further afield, ideal for those using mobile devices while out and about. That being said, when someone searches for a product or service you provide in your area and you haven’t made use of local SEO then you aren’t going to have a good ranking and they may not even find your company. Local search engine optimization services will help you improve your local ranking to ensure you reach your audience with ease and confidence.
Next you will find that your brand is boosted online. Remember these days when advertising and marketing online you are competing against thousand of other companies from around the world who are selling the same products or services that you are. In order to dominate your market and increase your ranking you want to incorporate local search engine optimization services so that your brand is boosted and noticed by your audience, ensuring you are the first company that they contact when they need a product or service that you supply.
In addition to this, your website traffic will increase. Think about it. When you are searching online, how many pages do your search? Most people only look at the first page and some will move onto the second or even the third page. This means in order to boost your website traffic and generate more clients visiting your site each day, you must be on that first page and this means having a service that you can rely on and trust.
The great benefit of local search engine optimization services is that you get to reach a wider audience, which means more people get to see and know your company name. You want your brand to be visible at all times and the more people you reach the higher your chances are of online success.
With local search engine optimization, one of the benefits is that if you introduce mobile friendly websites and searches your chances of success are increased even more. Speak to your local search engine optimization service provider and see if they can assist you with local SEO and mobile friendly services so that you re assured to reach your audience,e boost your brand and increase your website traffic accordingly now and moving forward.
Ensure you work with the best local search engine optimization company that you can trust and that will provide you with superior quality services and support.