Many businesses, particularly during financially difficult periods, opt to cut their marketing budget before cutting virtually anything else. This is a mistake, of course, since effective marketing is what draws income in the first place. No matter how effective the product or service which you provide is, it won’t have the expected impact if the target audience don’t get to hear about it, or aren’t convinced to invest in it.
As a marketing agency, we’ve witnessed companies making this mistake time and time again. All too often, the assumption is that the marketing effort can be handled from within the company, but this is to severely underestimate the degree of expertise involved in effective marketing and advertising. When it comes to handling aspects such as email marketing, ppc advertising or creating a custom mobile app, leaving an amateur in charge makes no more sense than asking an unqualified office worker to deal with plumbing in the company washroom.
In recent years, the drive toward taking marketing in-house has been driven by the rise and rise of social media. Since the basics of setting up and using the various social media sites which are available are relatively simple, business owners make the leap of assuming that assembling, mounting and keeping up an effective social media strategy will be equally straightforward.
The truth, however, is that each social media platform has its own characteristics and will work more effectively with different forms of marketing aimed at different sectors of the public. An understanding of these differences is imperative if you are to use social media as an effective marketing tool, and to illustrate the point we’d like to share a few of the most striking statistics regarding the different platforms that are available. Gathering, understanding and utilising statistics of this kind is part of the job we do, and it’s why we’re a marketing agency that can deliver effective results time after time:
83% percent of parents with a child between the ages of 13 and 17 are friends with them on Facebook.
The average Facebook user has 155 friends. The average woman has 166, the average man 145.
32% of Facebook users say they regularly engage with brands.
49% of Twitter users follow brands or companies, making them three times more likely to do so than Facebook users.
42% of Twitter users learn about products and services through the platform
41% comment on products and services via twitter
19% use the platform to access customer service support.
68% percent of Instagram users regularly engage with brands.
Instagram users are 2.5 times more likely to click on ads than those using other platforms.
A 2015 user survey found that 60% percent of users discover new products on the platform.
Two-thirds of the Pins on the platform come from a business website.
Pinners are 45% more likely than those on other platforms to be introduced to new brands.
45% of mobile users access the site for inspiration while out shopping.
Half of users say they’d be more likely to buy from a company they engage with on LinkedIn.
94% percent of B2B marketers use LinkedIn to share content.
LinkedIn drives more than 50% of all social traffic to B2B blogs and sites.
64% of gamers downloaded a game after seeing an ad for it on YouTube.
Those viewers who complete a TrueView ad are 23 times more likely to visit a brand channel, share the brand video or watch more by the brand.
Statistics taken from: https://blog.hootsuite.com/social-media-statistics-for-social-media-managers/