Some visitors will visit your site, because you are clearly listed it on your business card, or added it to your e-mail signature, but majority of your visitors will come from search engines.
If you want people to find your personal home page when they search on your name, and for whatever reason your site is not showing up in the results of the most popular search engines, then at worst you will be a little less famous and a little more disappointed.
But, it is much more serious if you are responsible for maximizing the number of prospective customers who visit your company's website, so that they can purchase items online from your company's catalog. If for some reason the search engines are displaying your competitors' sites ahead of your company's, then it could mean the difference between your company making or losing money, and your being promoted to a corner office or demoted to a street corner.
The tremendous popularity of search engines among Internet users, is the primary reason why commercial firms – especially those whose revenue is primarily or exclusively derived from online sales – are willing to invest significant resources in fine tuning their websites to get the best rankings within search engine lists. This practice, and now profession, of "search engine optimization" (SEO), is a critical component of online marketing.
How Search Engine Works
There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking.
H1 Tags: These are the larger headers you use to title your content. For example, the H1 for this article would be the title, 'The Basics of Search Engine Optimization'. This article page may surface on the Google search results when someone searches for keywords that are present in the H1 tag like 'SEO' and Basics of SEO '. Make sure your H1 tags are relevant to the keywords you want to be showing up for.
Keyword Density : This is the amount of times that the keyword your audience is searching for appear on your website. Make sure to mention your keywords, not only in your H1 tags, but also in the body of your content. While you want to include your keywords often, do not over saturate your content. Remember, Google will also consider the use of synonymous keywords.
First, develop a list of all the phrases that you can think of that people might use to find your site – succinct phrases that best describe your business. Then hone that list down to the two dozen most likely phrases. If you have difficulty creating a list of keywords, then take a look at Wordtracker, which is designed to help you optimize your keyword list. At this time, they offer a free trial.
These keywords can and should be located in the text of each page, which is visible to someone viewing the page in a Web browser. In addition, the keywords can be placed in the headings, subheadings, images 'captions, images' alternative text attributes (<img alt = "">), page titles, and anywhere else that they seem appropriate.
Meta Description : This is the description you provide search engines in your <meta> HTML tags. The meta description you use for your website should also include the keywords you want your target audience to search for.
You should bear this in mind when you are wondering why some or all of the search engines appear to be ignoring your new website. It's simply one needle in a humongous haystack. But do not give up hope
Permalinks : This reiter to permanent URL links that are specific to your website. It is advantageous to include your keywords in these permalinks in order to be considered for higher ranking on Google. For example, if you have a gardening website and want your consumers to find the keywords "lawn products," it would be optimal for you to have a page with a permalink such as: <a target = "_ blank" rel = "nofollow" <a href="http://www.gardening.com/lawn-products"> http://www.gardening.com/lawn-products </a>.
Backlinks : This is when other websites link back to yours by providing their viewership with your website URL. For example, if Forbes mentions your business on their website and includes a link for their readers that leads back to your website, this would be considered a backlink. The more of these you have, the better your opportunities are to be higher ranked in your keywords. However, the source of your backlinks also play a factor in ranking. Google values ??quality and the larger the source your backlink come from (ie. Forbes, NY Times, .gov addresses etc.) The better chances you have for being ranked higher in your Search Engine Optimization.
Search Engine Optimization on desktop vs mobile: Is your website mobile friendly?
Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. With the rise of the mobile device, more and more individuals are searching on the go. Google has noticed the increased mobile traffic of its users and has roled out a new addition to their search ranking metrics. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. However, this will only affect your mobile search rankings. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (ie your product is a mobile app).
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Site Design and Other Factors
While embedding well-targeted keywords within your site is acknowledged to be the most SEO valuable technique, there are other worthy elements: smart site design, reciprocal links, and attractive page content. To make your site as welcoming as possible to search engines spiders: organize the pages and links in a logical hierarchy, opt for CSS divs instead of nested tables, use text instead of images for the navigation links (or at least have flawless image alt values ), and include a site map (which serves as an index of links to your pages) if the site has more than a dozen pages.
Appropriate reciprocal linking is when two or more sites have links to each other, as a natural result of the surrounding content of each site. This is quite different from – and far more effective than the so-called "link farms", which are purely content-free pages that contain nothing but links to the sites of paying clients. Search engine firms done on that trick a long time ago. Consequently, paying someone to include links to your site among thousands of others, would not only be a waste of your money, but can get your site quickly penalized in the search results, or even blacklisted entirely.
The best way to entice new visitors to your site, whether they are humans or spiders, is to offer free quality content. This will encourage human visitors to check back frequently to see new content, and also to post links to your site on their own sites and in their blogs. This invariably increases your site's estimate by search engines. Having fresh content that matches your targeted keywords and phrases will also result in higher rankings by the search engines, because they always examine words within the context of the surrounding material.
Your SEO strategy should be a long term process
Getting placed on the first page of a Google search does not happen overnight. Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Stay on top of your SEO strategy and make sure that it is up to date.
Your SEO strategy will go a long way for you and your business with the proper maintenance. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Google your own keywords and see those places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings
Search engine optimization is an increasingly important component of wise website promotion. While an article can only touch the major topics within SEO, you can probably see already how important these methods are for improving your site's standing within search engine rankings, and then in the eyes of Internet users for what "Google" is now a verb .
Forum internet marketing is a technique that has been around for a very long time but is still effective. In order to see positive results within the shortest time possible, there are a few guidelines that should be followed. They include:
Effective forum internet marketing entails looking for forums in the niche you are servicing. For instance, if you are promoting a certain brand of pet food, you should only use forums dealing with pets and pet foods. Search the internet for around 5-10 popular forums with a very good reputation obtained over a long time. You should then spend a few minutes every day to add useful content in order to develop a good reputation with other users.
2. Follow the rules
In order to be effective with forum internet marketing, you have to follow all the rules and guidelines laid out in the forums you want to work with. Reading through these guidelines will also help you to know how you can best undertake your forum internet marketing endeavors. For instance, you will know about the linking guidelines, self-promotion techniques that are allowed, restrictions on junior users and the like. In most cases, you will be banned from the forum if you break these rules meaning that you must follow them to the letter.
3. Populate your profile
People that use forums are more interested in conversing with real people over buying products. This means that you should add as much personal information as possible in your profile. As people see your contributions on the various threads over time, they will visit your profile from where you can direct them to your websites. A very compelling profile will go a long way in aiding your success with forum internet marketing. On the other hand, you must make sure not to add sensitive personal information since spammers and online thieves can easily get a hold of it.
4. Avoid flame wars
One of the best ways to fail with forum internet marketing is to get into heated arguments on inconsequential with other users. This will cause people to develop a bad opinion about you making them ignore your comments and profile. This means that you should avoid controversial topics and keep to those that will help in gaining the respect of other users. In that same vein, avoid criticizing other users, overusing internet slang and emoticons and the like. Making a point to develop a good reputation will yield success on your forum internet marketing activities within a relatively short time.
5. Utilize signatures
Signatures are pieces of information that accompany each comment made on a thread. You should include information that will help in your forum internet marketing activities. This information includes quotations, banners leading to specific websites or threads, links to landing pages etc. You need to be creative because a good signature will cause users to develop an interest in you and your product.
In a nutshell, forum marketing requires a lot of time and hard work to do effectively. Fortunately, it is relatively easy to pull off without having to spend too much time and money.
According to a recent joint report put together by Advertising.com and the Search Engine Marketing Professional Organization, most Web marketers are not optimizing their Internet marketing strategies in a way that adheres to the latest industry developments. And some of the most glaring aspects of online marketing currently being overlooked are the current opportunities for targeted marketing.
Targeted marketing is a method where online businesses and marketing strategists can make a more efficient use of their resources by going after specific subsets of the population. Instead of broadcasting a marketing message to everyone, targeted marketing uses the latest effective Internet marketing strategies to make sure your message reaches the people who will be most receptive to it.
As the world of online marketing develops, it’s become easier for companies to implement Internet marketing strategies that can target the certain potential customers based on a range of characteristics. Want to go after males between the ages of 18 and 35? Only want to reach females living in the Southwest USA? With targeted Web marketing strategies, it’s easier than ever to get messages to the people you really want to reach.
But as we hinted, most businesses with online strategies are not using the range of targeted marketing options available to them. It seems as if one of the chief obstacles for pursuing a targeted marketing plan is a fundamental misunderstanding of the nature of targeted marketing and targeted ads. According to the aforementioned survey, only 30 percent of online marketers were using targeted display ads. And only 18 percent were using geo targeted ads as a part of their Internet marketing strategies. Despite that, many experts predict that targeted online marketing will see a lot of growth over the next year.
In truth, there are many different types of targeted marketing. That’s one reason why it can be so effective. A business can decide to use just one of the many targeted Internet marketing strategies, or all of them. It all depends on what methods they will work best for them. Here are the five most important targeted Internet marketing strategies.
Geographic Targeting: Thanks to the rise of smart phones and other mobile devices, geographic targeting is currently one of the most widely-discussed Internet marketing strategies. Internet-equipped smart phones give marketers the chance to reach consumers where they need a product. Stores can let shoppers know about sales and discounts while those shoppers walk though a mall. Restaurants can aim to have their PPC ad appear when someone searches for a place to eat within a certain zip code.
Contextual Targeting: This is what most people think of when they think of targeted marketing online. Contextual targeting is based on search engine results and specific Website content. With targeted marketing a company that fashions running shoes can have ads appear on Websites that are related to running.
Demographic Targeting: The rise in popularity of social media and social networks has made demographic targeting one of the most crucial Internet marketing strategies. Demographic Internet marketing strategies let marketers tailor their ads and their message to reach a particular group of people, based on things like income, age or gender.
Time Targeting: While few Internet marketing specialists are concerned with time targeting right now, this aspect of targeted marketing should become a more important part of winning Internet marketing strategies. When used in conjunction with things like real time search, time targeting transfers a message to a consumer at just the right time. A good example of a company that has creatively used time targeted marketing is Starbucks, who have used things like upcoming weather conditions to offer customers specials on certain products.
Behavioral Targeting: By collecting information like web-browsing behavior, like pages visited and Web searches made, behavioral targeting can help deliver specifically-targeted messages to customers who are most likely to be interested. With advanced web analytics, Website owners can hone their Internet marketing strategies to target online consumers with a range of different browsing and buying methods.
Right now, behavioral targeting is one of the most effective ways of increasing conversion rates, although that could change as time targeting and geo-targeting Internet marketing strategies become more refined and more popular.
Another joint study by the digital marketing group Econsultancy and online ad distribution service, The Rubicon Project has found that online businesses that have used targeted Internet strategies have experienced positive results. And further projections show that companies that are taking full advantage of the range of Internet marketing strategies will be primed in the upcoming year to increase their online presence over companies that haven’t implemented targeted marketing.
One of the most cost efficient ways to reach a large and targeted audience is via internet marketing, and it can help you discover quality leads and turning those leads into customers. However, for the most successful outcome, you need to be very aware of the strategies that you put into place.
In order to make the most of Internet marketing, the company will need to have a strategy of dealing with this affordable promotion on a daily basis. Different techniques must be utilized in order to find what works best for the business and gives the best ROI.
Successful internet promotion is dependent on having a strategy in place in advance. Many times internet marketers launch campaigns that are sporadic instead of taking a comprehensive approach. In most cases, these types of strategies will not yield very much income.
In fact, a good strategy will almost always help you reach the goals of your campaign, which includes understanding how to utilize the best call to action and knowing your target audience. You can measure your progress using the right metrics in order to figure out which campaign is working the best.
Your strategy will also help you to identify the best channels to use, and the approach you should take for your campaign execution. Once you have a plan written out, you will be able to implement effective and efficient marketing efforts.
How To Use Numerous Channels
If you want access to multiple channels, you are going to find that internet marketing is the way to go. Each online channel has its strengths and its particular audience. Taking a multi-channel approach is the easiest way to reach as many prospects as possible.
Social media marketing in the execution of a successful online marketing campaign has become a “must” in recent years. Search engine optimization, as well as the creation of a good online reputation, are also part of this equation. If a brick and mortar store or a representative office is involved then local marketing is another great technique.
Content Is King
The days of old-school or outbound marketing are long gone. People used to take a more direct approach in the promotion campaigns. Currently, the target market want more than just an interaction with brands. This is something critical to keep in mind when coming up with online campaign content.
Content should contain important facts while remaining personable and exciting for those who are reading it. Audiences love to interact with videos, images and texts. The more people engage with your brand the easier it will be to build up a reputation for your company as a go-to source for products or information relating to your niche.
Innovation and originality are highly prized in marketing content for an online campaign. By doing so, it will allow the content to go viral, helping your campaigns reach a larger audience.
The response of your audience can be measured with online campaigns by looking at the immediate feedback that you will receive. This info can be used in an effort to boost targeting, as well as making the campaign more effective, while it is still live.
Those who really want to improve from marketing techniques need to know which metrics really matter. Examples of different metrics are sales increases, website visitor numbers, or what type of audience is looking at the campaign.
Monitoring these metrics on a daily basis gives a clear picture of how the marketing campaign is doing in terms of effectiveness and ROI. Should the online marketing be unsuccessful certain adjustments should be completed until the correct target group is obtained or the ROI meets the company’s satisfaction.
For marketers who are strategically driven, internet marketing affords excellent potential. Devise a good plan, stay dedicated daily and this will help you realize a much better outcome.
With the prevalence of technology, people across the globe are spending more and more time “staying connected” through their digital presence, the scenario is so morphed that earlier when guests used to come they asked the host for a glass of water but now the first thing they ask is “Wi-Fi password”.
Marketing has witnessed a paradigm shift in the way it approaches the customer. It doesn’t mean just the change of medium of deliverance from television, billboards, newspapers to internet, but change the very inert nature of advertising. The likes of Steve Jobs has taught us that “One has to market precisely, to the right people, in the right way, at the right time.”
An engaging website and social media profile are invaluable to your company’s business. Consumers want to know what you’re doing; they feel more comfortable purchasing from a business with which they feel familiar. Above all, it’s important to know your audience. Social media usage differs according to gender, and depending on your target audience, there may be a specific site that’s right for your business.
According to 2015 Pew Research Center data:
• 77 percent of women use Facebook vs. 66 percent of men
• 44 percent of women use Pinterest vs. 16 percent of men
• 31 percent of women use Instagram vs. 24 percent of men
• LinkedIn usage is equal between men and women (26 percent vs. 25 percent)
• 25 percent of men use Twitter vs. 21 percent of women
In addition to knowing on which social media sites to advertise according to your target market, it’s necessary to determine the right time of day. HubSpot reveals there’s a peak exposure time for posting on the following platforms:
• 12 p.m. – 1 p.m. on weekends
• 3 p.m. – 4 p.m. on Wednesdays
• 1 p.m. – 4 p.m. on Thursdays and Fridays
• 12 p.m. – 3 p.m. Monday through Friday
• 5 p.m. – 6 p.m. on Wednesdays
• 7:30 a.m. – 8:30 a.m., 12 p.m. and 5 p.m. – 6 p.m. on Tuesday, Wednesday and
• 10 a.m. – 11 a.m. on Tuesday
• 2 a.m. – 4 a.m. and evening hours daily
• 5 p.m. on Friday
• 8 p.m. – 11 p.m. on Saturday
• Any time day and night Monday through Thursday, with the exception of 3 p.m. – 4 pm
Online, one has to market quickly and efficiently; people are often trying to get to the content they really want to see, and your ad is standing in the way. Say what you do, what you offer, and why you’re the best in a clear, succinct manner is where we come into picture.
We firmly believe that marketing is as important as making the product.
Six advantages of Internet marketing are:
Internet marketing enables you to be open for business for 24*7 without worrying about staff and the physical presence of stores. Offering your products on the Internet is also convenient for customers. They can browse your online store at any point in day reaching through it with a device of size of a palm.
By marketing on the Internet, you can overcome barriers of distance. You can sells goods anywhere across the globe as long as you can target the market you feel will respond. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell globally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localized services include translation and product modification to reflect local market differences.
Marketing products on the Internet costs less than marketing them through a physical retail outlet. You don’t’ require a physical place for rental or maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.
The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
Internet marketing enables you to take advantage of the growing importance of social media. A pattern has been observed where there is link between social networking and online revenue growth. According to the experts, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around 5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.
Technology has dominated almost every household and establishment, thus the corporate world is continuously challenged to adapt with such innovations. Gone are the days when simple and conventional promotional strategies are enough to secure customer patronage. To withstand the prevailing competition, it’s best to familiarize oneself with the latest trend in advertising – Internet marketing.
Internet marketing defined
Contrary to traditional offline means of promotions, Internet marketers capitalize on the large audience a single ad could reach. One’s options are significantly vast. Let’s look at the basic foundations of Internet Marketing:
Exclusive advantages of Internet Marketing
Customer segmentation – Internet marketing also allows you to collect details about users who made contact with your advertisement. These information can be maximized in deciding what aspect of your product or service must you improve to better satisfy the needs and wants of specific customers.