marketing

The Incredible Success Story: Coca-Cola Marketing

Originating as a soda fountain beverage, Coca-Cola began selling for five cents a glass in 1886. Sales growth was very impressive and that was just the beginning of their creative marketing brand. When the business first started, do you believe they ever thought that the Coca-Cola Company would be one of the largest companies still in 2016? I bet they only dreamt of that happening.

What Makes Their Marketing So Good?

Coke, Coca-Cola, Cola, whatever you normally call it, the brand has fascinated all of its consumers throughout the world. Coke has developed to be one of the most popular and most recognized brands of all time. Since the beginning of the company, Coke has maintained competition, along with developing unique strategies to constantly raise the interest of consumers. Positive advertising has always been the goal of their campaigns. Have a Coke and a smile, Open Happiness, or Life tastes good are past promotions that you can find. Upbeat communication has built their identity and personality into a positive image. According to marketers, Coca-Cola’s strategic marketing methods would be viewed as the center foundation of the modern day marketing. Some of the clever and creative slogans that Coca-Cola has marketed throughout the years include:

 

  1. It Had to Be Good to Get Where It Is
    • This advertisement reassures us all that Coke is the soda to choose! Coke is a product that is known throughout the world and clearly is delicious enough to have won over the hearts (and taste buds!) of so many individuals.
  2. What You Want is a Coke
    • No need to fight against this statement! We couldn’t of said it better ourselves!
  3. Have a Coke and a Smile
    • How uplifting is this campaign message! It reminds us to never stop smiling and love every second of life! Brands that put happy thoughts into our minds tend to have happy consumers! Happy consumers will keep coming back for this positive brand!

 

Nowadays, Coca-Cola has the opportunity to market its brand through Internet based marketing and mass media. Marketing trends show that Coca-Cola has always followed consumer patterns in the most positive ways. The brand has maintained a certain level of positive customer satisfaction that continues to contribute to its successful company. They are constantly seeking innovative ways to drive the business forward and connect and respond to the people who love their brand.


Desktop Marketing Office

JKBedrin Online Marketing Services Merges with Positive Results Marketing

On June 1st, 2015, JKBedrin Online Marketing Services merged with Positive Results Marketing (PRM). Mr. Joseph Kulyeshie, owner of JKBedrin since 2002, will assume duties as a Web Developer and Google Certified Adwords Consultant.  He is excited to be joining the talented staff at Positive Results Marketing. Kulyeshie says, “PRM provides a larger range of online services…I will be able to become a better resource for clients with this deal so it is a natural fit. They also have expertise in traditional media which was very attractive.”

JKBedrin’s 30+ existing clients will be coming under the PRM umbrella of over 250 clients while Mr. Kulyeshie will be focusing on web design and paid search campaigns. In addition to Old Forge, PRM has offices in Florida, as well as a brand new overseas location in the heart of London, UK.

Byron Read, Owner of PRM since 1999 says of the acquisition “We are excited to be growing at such a rapid pace!  Joe brings a lot to the table and we are happy to be able to produce positive results our new PRM clients!”

Mr. Kulyeshie has been working in local online marketing since he founded JKBedrin in 2002. He has extensive experience in web design, search engine optimization and is a Google AdWords Certified Professional.  PRM is one of only two Google Partner Agencies in NEPA.

Furthermore, Mr. Kulyeshie says, “It was important that JKB’s current clients maintain the level of service they have come to expect. With the move to PRM, that service will be exceeded. Having access to a great team of graphic designers, digital media specialists and more.”

About Positive Results Marketing: PRM is a full-service marketing & advertising agency with offices in Old Forge, Pennsylvania, Sarasota, Florida, and London, United Kingdom. PRM provides expert services in all aspects of digital and traditional media, such as graphic design, web design and development, search engine optimization, social media marketing, video and audio production, animation, direct mail advertising, public relations, sales training, and more. PRM has clients all over the United States, and even across borders in the United Kingdom and the Virgin Islands.