Some visitors will visit your site, because you are clearly listed it on your business card, or added it to your e-mail signature, but majority of your visitors will come from search engines.
If you want people to find your personal home page when they search on your name, and for whatever reason your site is not showing up in the results of the most popular search engines, then at worst you will be a little less famous and a little more disappointed.
But, it is much more serious if you are responsible for maximizing the number of prospective customers who visit your company's website, so that they can purchase items online from your company's catalog. If for some reason the search engines are displaying your competitors' sites ahead of your company's, then it could mean the difference between your company making or losing money, and your being promoted to a corner office or demoted to a street corner.
The tremendous popularity of search engines among Internet users, is the primary reason why commercial firms – especially those whose revenue is primarily or exclusively derived from online sales – are willing to invest significant resources in fine tuning their websites to get the best rankings within search engine lists. This practice, and now profession, of "search engine optimization" (SEO), is a critical component of online marketing.
How Search Engine Works
There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking.
H1 Tags: These are the larger headers you use to title your content. For example, the H1 for this article would be the title, 'The Basics of Search Engine Optimization'. This article page may surface on the Google search results when someone searches for keywords that are present in the H1 tag like 'SEO' and Basics of SEO '. Make sure your H1 tags are relevant to the keywords you want to be showing up for.
Keyword Density : This is the amount of times that the keyword your audience is searching for appear on your website. Make sure to mention your keywords, not only in your H1 tags, but also in the body of your content. While you want to include your keywords often, do not over saturate your content. Remember, Google will also consider the use of synonymous keywords.
First, develop a list of all the phrases that you can think of that people might use to find your site – succinct phrases that best describe your business. Then hone that list down to the two dozen most likely phrases. If you have difficulty creating a list of keywords, then take a look at Wordtracker, which is designed to help you optimize your keyword list. At this time, they offer a free trial.
These keywords can and should be located in the text of each page, which is visible to someone viewing the page in a Web browser. In addition, the keywords can be placed in the headings, subheadings, images 'captions, images' alternative text attributes (<img alt = "">), page titles, and anywhere else that they seem appropriate.
Meta Description : This is the description you provide search engines in your <meta> HTML tags. The meta description you use for your website should also include the keywords you want your target audience to search for.
You should bear this in mind when you are wondering why some or all of the search engines appear to be ignoring your new website. It's simply one needle in a humongous haystack. But do not give up hope
Permalinks : This reiter to permanent URL links that are specific to your website. It is advantageous to include your keywords in these permalinks in order to be considered for higher ranking on Google. For example, if you have a gardening website and want your consumers to find the keywords "lawn products," it would be optimal for you to have a page with a permalink such as: <a target = "_ blank" rel = "nofollow" <a href="http://www.gardening.com/lawn-products"> http://www.gardening.com/lawn-products </a>.
Backlinks : This is when other websites link back to yours by providing their viewership with your website URL. For example, if Forbes mentions your business on their website and includes a link for their readers that leads back to your website, this would be considered a backlink. The more of these you have, the better your opportunities are to be higher ranked in your keywords. However, the source of your backlinks also play a factor in ranking. Google values ??quality and the larger the source your backlink come from (ie. Forbes, NY Times, .gov addresses etc.) The better chances you have for being ranked higher in your Search Engine Optimization.
Search Engine Optimization on desktop vs mobile: Is your website mobile friendly?
Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. With the rise of the mobile device, more and more individuals are searching on the go. Google has noticed the increased mobile traffic of its users and has roled out a new addition to their search ranking metrics. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. However, this will only affect your mobile search rankings. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (ie your product is a mobile app).
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Site Design and Other Factors
While embedding well-targeted keywords within your site is acknowledged to be the most SEO valuable technique, there are other worthy elements: smart site design, reciprocal links, and attractive page content. To make your site as welcoming as possible to search engines spiders: organize the pages and links in a logical hierarchy, opt for CSS divs instead of nested tables, use text instead of images for the navigation links (or at least have flawless image alt values ), and include a site map (which serves as an index of links to your pages) if the site has more than a dozen pages.
Appropriate reciprocal linking is when two or more sites have links to each other, as a natural result of the surrounding content of each site. This is quite different from – and far more effective than the so-called "link farms", which are purely content-free pages that contain nothing but links to the sites of paying clients. Search engine firms done on that trick a long time ago. Consequently, paying someone to include links to your site among thousands of others, would not only be a waste of your money, but can get your site quickly penalized in the search results, or even blacklisted entirely.
The best way to entice new visitors to your site, whether they are humans or spiders, is to offer free quality content. This will encourage human visitors to check back frequently to see new content, and also to post links to your site on their own sites and in their blogs. This invariably increases your site's estimate by search engines. Having fresh content that matches your targeted keywords and phrases will also result in higher rankings by the search engines, because they always examine words within the context of the surrounding material.
Your SEO strategy should be a long term process
Getting placed on the first page of a Google search does not happen overnight. Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Stay on top of your SEO strategy and make sure that it is up to date.
Your SEO strategy will go a long way for you and your business with the proper maintenance. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Google your own keywords and see those places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings
Search engine optimization is an increasingly important component of wise website promotion. While an article can only touch the major topics within SEO, you can probably see already how important these methods are for improving your site's standing within search engine rankings, and then in the eyes of Internet users for what "Google" is now a verb .
Internet marketing and its effects on online business
There was an era when salesmen were seen as the prime and to an extent only important essential in product marketing schemes. Sooner it led to market competition and various creative methodologies were adopted for the same. What did not change were the basic available resources. It was all a ground work and how much they would have wanted; paper and people seem to be only available assets. However, with the advent of internet and the onset of digital age, the landscape saw a complete overhaul.
Internet Marketing On Rise
Today’s tech savvy generation is in lookout for instant options for their demands. Platform like Yahoo, Google etc have brought information on silver platter. Industries and corporate have realized the potential internet has brought along with it in terms of revenue. Today, even a ‘brick and mortar’ company understands what difference it will make to them simply with the online presence.
Internet Marketing and Industry Revenue
One of the most crucial aspects of internet marketing is its cost effectiveness. It is so cheap that it has become business imperative. A simple yet creative marketing scheme will take an interactive website and promotion strategy. There has been a steady rise in the demand of tech savvy people who can help the corporate in expanding their online presence. The positive result that this internet marketing scheme has brought along with itself has turned industry-consumer interactions into real time. There are various components that need to be carefully considered before starting such a campaign:
Social Media and Visual Content
Social networking sites like Facebook, Twitter, Instagram etc. have made real time marketing possible. An instant tweet of a product likeness, complaint or review can become viral and remain a topic of discussion for weeks. Businesses’ are exploiting this platform by creating campaigns that compel users to share it with their contacts.
With the existing pace of technology, loading graphics is becoming easier. The attention that any infographic or a video gets over a text heavy content is not open to argument. Internet marketing today has encouraged product marketing through various online portals, social media interactions and heavy visual content. This helps in dual purpose of product promotion and consumer feedback.
No wonder, internet marketing has changed the very face of businesses at a global change but the potential of this platform needs to be tapped for its effective utilization. For more information you can visit www.vervelogic.com
Have you ever thought of earning an extra income? The next question will always be how. But here is how to make money online through content marketing. What is content marketing and how does one make money through this method? All these questions have got answers in this article.
Content marketing is a strategic marketing approach focused on creating and distributing valuable content to attract and retain customers and ultimately drive profitable customers action. Content marketing is preferred to internet marketing since it is the internet marketing of the present and future. Many businesses are moving towards internet marketing.
There are many benefits of content marketing.
Content provides consistent value to your audience
Create an informative website, fill out your social profile this is important to your online marketing strategy. When people visit your website they are able to identify what you deal with in your business.
Content provides a sharable commodity
When something unique is brought to the table it’s better than merely pushing a product, your audience are likely to appreciate and share that information with their friends. This will definitely market your product which increases sales.
Content fuels your online marketing channel
Any little information can go along way. Content is like a stimulator to your online marketing business. A blog post on your website can be shared across all social media channels. The more content you post online the more your business grows to greater heights.
Through online marketing you are established as a go to resource by your audience
Giving customers information about your availability when they have questions is a good show. Internet marketing gives you an opportunity to demonstrate your expert as a go-to resource.
It nurtures relationships
You are given that opportunity to target specific portion of your audience. It doesn’t matter where they are in the buying cycle, along the way the relationship grows to greater heights. As the relationship grows, the sales also grow making the business to grow as well. It’s through that little content shared that makes the business flourish.
Content marketing drives repeat business
When you persistently help past customers, the more likely they are to continue doing business with you again and again. Thus the business will continue again and again for a long period of time.
Good internet marketing adds traffic to your web.
There are no media placement costs and most work can be done in-house therefore spending is kept low.
Digital marketing is about building real-time connections with and marketing to real human beings who are inspired to take actions through value and stories that a brand offer. A well-thought-out digital marketing strategy helps a business formulate a plan of actions and take right decisions required to be successful online; it is important to have a strategy in place in order to produce maximum results. Depending on the needs and nature of your business, a masterfully crafted online strategy can help achieve multiple business goals from lead generation to increase in revenue. Following are some basic and extremely important steps to build a profitable online marketing strategy for a business:
Understand your audience
It is foolish to market a product without understanding the needs and interests of its consumers. Building buyers persona is important to get a clear picture of your ideal customers. Assumptions do not really work when it comes to building a long-term online marketing strategy. The information required in the process should be based on real data. Age, location, interests, income, challenges, and priorities of your audience will help you understand your customers and build a relevant and effective marketing strategy.
Define your goals and tools
Marketing goals can be defined by taking into account your fundamental business goals. Increasing revenue online is the ultimate goal of almost every business leveraging digital channels to improve its bottom line. It is critical to have pertinent tools in place in order to measure the effectiveness of your digital marketing efforts. Tracking down key metrics helps a business improve and adjust its strategy in accordance with future needs and challenges.
Study the effectiveness of your online marketing assets
You can incorporate elements of owned, earned, and paid media into your digital marketing strategy. Owned media: your website, social profiles, and content are elements you have complete control over. Owned media also include off-site content in form of articles and blogs. Earned media refers to the recognition and exposure a business earns through word-of-mouth. And, paid media, as the name suggests, refers to the exposure a business gain as a result of paid marketing activities such as Google AdWords.
A successful online marketing strategy demands a balanced use of all the channels. You should evaluate, audit, and measure the effectiveness of your digital assets to generate maximum ROI.
Once you have gone through the research and evaluation process and have a clear vision of the elements that are going to govern your strategy, it’s time to bring all of it together and document the series of actions you are going to take to achieve your business goals.
Information is the main drive of the Internet and how it is made available to the online masses. In fact, online businesses are now focusing on providing informative content, as well as making it accessible to the rest of the world, especially the case of online business. Webmasters are now implementing Internet marketing strategies to achieve the basic Internet requirement of quality information and accessibility.
Role Internet Marketing
The main role of Internet marketing is simply to provide quality information to the online public, and making it accessible to them by taking into consideration the different methods used by Web surfers to collect information from the World Wide Web.
Quality information is quite easy to achieve; it only takes a little bit of advance planning regarding the layout of the Web site, as well as the range of information that you plan to put in it.
Accessibility, on the other hand, requires a little more effort than coming up with informative content for your online business. You need to understand how information look-up works on the Internet and the different methods that is attributed to it.
Information Marketing Strategy
Now that you have a basic idea on the role of Internet marketing strategy on your online business, you now need to learn how to assimilate it into your venture. The first step is to optimize your site for search engines; considering that this is the primary tool for information look-up on the Internet using keyword search.
Search engine optimization requires keywords to be placed in specific areas of your site so that it can be picked up by search engines. The more keywords you have on your site, the higher your ranking would be on search engine results. You may want to vary the keywords according to the general content of your site for better search engine coverage.
You can also improve your page ranking for better search engine results by propagating links of your site on the World Wide Web. The more links that you have on different Web sites on the Internet pointing back to your site, the higher your page ranking would be; which in turn, will place you on the top ranks of search engine results.
Another Internet marketing strategy to improve your site’s accessibility is through the use of links. You need to expand your coverage by posting your site address on different sites on the Web through the use of links. You can publish keyword-rich articles with your link embedded into its content; or subscribed to Web directories for the self-same result.
Proper advertisement of your online venture is one of the basic stratagems of Internet marketing. Aside from increasing your online presence through search engines and links, you can take the effort to advertise your site directly to the online public, such as:
o Advertising your business on related forums and chat rooms
o Setting up banners
o Using affiliate marketers to sell of your products and services to the public, and so on.
http://7seo.com — Internet Marketing/SEO
If you’re running, or thinking of running, an Internet business, then one of the most crucial steps for your success is that of finding a business Internet marketing mentor online. You do not have to go it alone. In fact, you should not have to go it alone. Gaining knowledge from someone who has been there and done that will make quite a difference in your learning curve and your future business success.
Then the issue becomes how to find an online business Internet marketing mentor online. In the era of the self proclaimed Internet marketing “guru” it can be an overly daunting task sifting through all the hype to find someone who has a good reputation, the heart of a teacher, and helpful information. Without all this, you will simply be wasting your time.
You will also want to compare prices. Yes, you can find a business Internet marketing mentor online that limits the size of their mentoring classes and gives you the promise of one on one attention. And yes, some of these self proclaimed gurus also charge thousands of dollars for the privilege. Now, if the information is good and your wallet can handle it, by all means, you should go this route if you feel pretty good about the outcome of this solution.
But, keep in mind that there are actually very successful Internet marketers who can also act as your business Internet marketing mentor online for a much more affordable price. For as little as $30 a month, you can join their training groups and access learning materials, forums, and even get personal emails answered for questions that you need personal attention on.
What these successful Internet marketers have learned is that by creating systems, tools, and communities of support, people can be successful online without having to break the bank. When you do your research to find a business internet marketing mentor online for yourself, keep this mentoring model in mind. It has worked for many.