The Truth About Search Engine Optimization

While the basics of Search Engine Optimization or SEO are pretty much textbook, it isn’t the textbooks that you’re competing with, it’s the competition … who within the most competitive markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.

Professional SEO

Profession Search Engine Optimization (SEO) is more than simply understanding the goal of a website. The real SEO Professional, or real ‘Search Engine Optimizer’, will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.

SEO professionals ask the all important question … Who is the “target audience” or the “target market” … and then, they work to create a website that brings their content to that audience through the search engines.

Search Engine Optimization (SEO) involves:

-Optimizing every page’s page titles, meta tags, attributes, anchor text and more.

– Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites).

– Content is king … and paramount to good optimization.

– Search engine friendly GUI navigation (internal linking strategy). – A must have ‘inbound link’ building strategy (external links coming in).

The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.

Professional SEO Company

Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here’s Google’s tips on things to look for in an SEO company:

– Be wary of SEO firms that send you email out of the blue.

– No one can guarantee a #1 ranking on Google.

– Be careful if a company is secretive or won’t clearly explain what they intend to do. – You should never have to link to an SEO.

– Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

– Choose wisely.

– Be sure to understand where the money goes.

– Talk to many SEOs, and ask other SEOs if they would recommend the firm you’re considering.

– Make sure you’re protected legally.

– Professional SEO Strategy and Conversion

The truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.

For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.

Professional SEO is like Royalty

If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting … is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that’s why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.

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7 Search Engine Optimization Strategies

Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.

However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives.

1. Make Sure Your Site Will Not Be Penalized

Webmasters realize the importance of attaining top search engine rankings. Hence, they perform many search engine optimization activities on their sites. However, improper implementation of search engine optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not commit to the following practices:

– Use of hidden texts or hidden links on web pages.

– Use of cloaking

– Excessive automated queries to search engines like Google

Web pages loaded with irrelevant words

– Keyword stuffing

– Multiple pages, sub-domains, domains with substantially duplicate content

2. Select Correct Keyword Phrases

Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve business result or not.

Do not restrict yourself and be open minded in this area. You may think that most of the search is coming from 1 word keyword. However, it is wrong. Most people uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines.

In addition, think creatively and perform linguistics research can help you generate useful keyword phrases.

3. Optimize Title and Meta Tags

According to Internet Marketing Articles, One of the important steps in search engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag.

Some search engines also give importance to the presence of the keyword in the meta description and keyword tag. Currently, it does not applicable to Google though.

4. Optimize Website Content

All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the search query. The first two paragraphs are extremely important in search engine optimization.

To prevent your site from being regarded as “over optimization”, you should not stuff keywords heavily in your body content. We suggest that you should present the keywords in a natural way. Apart from this, your website copy should have at least 200-250 words.

5. Ensure Clean Coding

To allow search engines to index and analyze your website correctly, you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you edit the pages very often during web design phase.

In addition, search engines are not good at understanding Java Applet and Flash. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well.

Please also check whether your website has broken links. They may stop search engine spiders to crawl other web pages in your website, it may result in loss of hundreds or thousands website traffic per month, and waste your search engine optimization effort.

6. Link Building

In case you have a little bit knowledge about search engine optimization, you likely know that link popularity is very important to attaining high search engine ranking in major search engines such as Google, MSN, Yahoo, etc..

Yes, search engines use link analysis to determine search engine rankings. The phiolosophy is that if an inbound link points to your site, your site must have some value. Therefore, the inbound link is regarded as a “positive vote” to your website. The more inbound link you have, the higher is your link popularity. This can boost your search engine ranking.

However, quality of links (link reputation) is also important. If you can get an inbound link from a high popularity website, your site will get more benefit.

There are many methods to perform link building including seeking one-way link, reciprocal links, 3-way links, etc. Because link popularity and link reputation are of great importance to search engine positions, many search engine optimizers spend most of their time in link building.

7. Optimize Dynamic Website Content

Search engines are not good at understanding dynamically generated web pages. Therefore, I suggest you should change your dynamic URL to static URL. If it is not possible, you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.

Another simpler way is to create a sitemap and list all dynamic URLs on it. This can help a bit.

Conclusion

Search engine optimization is very important to search engine marketing. When it is done properly, it helps you attract many targeted visitors to your website, and can improve your business results.

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Search Engine Optimization - An Introduction!

SEO, the acronym of Search Engine Optimization, leads us to a series of clues to understand the modus operandi (the working method) of search engines.

It is the process of improvising the visibility of a website via the”unpaid” searching, also known as the organic, algorithmic or the natural way of searching. The higher on the page, more the visitors the site will receive. SEO is about making small modifications to parts of a website. Viewing individually, these changes seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on the site`s user experience and performance in organic search results.

Search Engine Optimizers

SEOs are the consultants who carry out the optimizations on behalf of a client. They make the client web site “search engine friendly”. Users watch or read websites but they can only read the programming code with which they are developed. Though the SEOs target different kinds of search, in forms of images, sounds or video, they are a part of the page which the engines cannot decipher. For this reason, the positioning work is based on HTML tags and text.

The leading searching sites use “automatic indexers” (also known as web spiders, robots or crawlers) to find pages for their algorithmic search results. Pages linked from other search engine indexed pages do not need to be submitted because they are found automatically. Here comes the use of SEO tactics.

There are millions of ways today to increase your site exposure. There are new strategies popping up each day and the basic techniques are way forgotten. There are many trends along the way from coupon marketing, credit card marketing, social networking to making tabs.

Some are about following the rules involving no deception. It ensures that the search engine indexes the content and subsequently ranks. It is about effective marketing, making efforts to deliver the quality of content the user wants. It is about the accessibility keeping the uniqueness of the gist. Again there are attempts to improve rankings in ways disapproved. Search engines on finding the use of illegal ways reduce their rankings or delete them from their databases.

SEOs – a good Marketing Strategy?

SEOs may give a high return on investment but on the contrary the algorithms of the engines might change and hence no guarantee.

“To be a good SEO is crucial, but the key lies in quality.”

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Mobile Web Design and Search Engine Optimization

Search engine optimization and mobile web design are more closely associated than many business owners might think. SEO includes both on-page and off-page strategies to improve organic search rankings, while mobile web design refers to website platforms for users of mobile devices. In order to drive traffic to a web page – mobile or otherwise – SEO techniques must be used consistently. However, what that traffic does once on your pages will factor prominently in the site’s overall organic search results rank. Therefore, understanding the relationship between mobile web design and search engine optimization is vital to stay ahead of your competition.

The use of mobile devices has increased three fold over the last four years and in all likelihood will continue at this rate for at least another four years. In fact, many businesses are reporting that as much as 40-50% of their website traffic is derived from mobile users. This is important to note because mobile users use local search a great deal – and local search can boost SEO efforts enormously.

Tracking methods are currently being employed by some cellular providers and through some consumer applications such as Assisted GPS. These applications provide location data to search engines so that only results near the mobile user’s current location are returned. Because local search results comprise what some experts believe to be a large portion of Google’s trust metrics, offering users a mobile version of your website could prove instrumental in achieving top search results placement.

But regardless of how mobile users find your site, what they do once there will have a significant impact on your site’s overall SEO effectiveness. For instance, let’s assume that Site A’s primary keyword is Pittsburgh Internet Marketing. Mobile users that find Site A using this keyword but then quickly move on to another website without looking at any interior pages on Site A will decrease the site’s Bounce Rate and negatively impact organic search ranking.

A high bounce rate indicates that visitors generally don’t find what they’re seeking (something relative to the keyword – Pittsburgh Internet Marketing, in this case) and so quickly move on to another website. However, if visitors use a certain keyword to find a page and then click deeper into the site from there, the bounce rate is reduced and the search engines are likely to determine that the page in question is related to the term used.

A website’s bounce rate is a vital measurement of its trust and authority and subsequently its search ranking. When mobile users enter a search term and are taken to a website without a mobile web design, most will rapidly bounce to another website. In the eyes of the search engines, this indicates that people didn’t find your site useful.

Another gauge that search engines like Google use to determine a site’s organic search ranking is the accessibility and navigation characteristics of its individual pages. Automatically showing a mobile version of your web site to a mobile user makes your site more accessible to a wider range of users. This can help to significantly boost SEO efforts because it means your site will be relevant to far more people than if you only offered a clunky desktop version.

To learn more about how the integration of SEO and mobile web design can benefit your business or organization, please use the links below.

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SEO 101 - Search Engine Optimization For The Complete Moron

In this article SEO 101 – Search Engine Optimization for the Complete Moron you will learn how to get Top Placement Google, Yahoo, MSN and all other Search Engines in a Matter of days. By following the 4 steps detailed in this article SEO 101 – Search Engine Optimization for the Complete Moron you will be able to generate Laser Targeted traffic to any web page you choose without spending any money or purchasing additional Products. You don’t even need to have your own Domain or Web Site to use the Methods detailed in SEO 101 – Search Engine Optimization for the Complete Moron.

Step 1 SEO 101 For Complete Morons Get a Free E-Mail Account.

You will need to have an E-Mail Account. I recommend you get a free account. Two that I use are Yahoo and Gmail.

Step 2 SEO 101 For Complete Morons Get a Free Blog

You will need a Blog. A Blog is a very easy web page to setup and Search engines love Blogs. You can get a free Blog at blogger.com, WordPress or Myspace.

Step 3 SEO 101 For Complete Morons Find a Key Word Phrase with Moderate Popularity.

First find a List of Keyword Phrases with Overture or Similar Tool. I Like Overture because it is Free

Next Type Each Keyword Phrase into Google and See How Many Pages of Results Google Finds for each Phrase. Pick a Phrase with about 1,000 Pages. You can go as low as 200 or as high as 10,000 but optimally 1,000 pages works best

Step 4 SEO 101 For Complete Morons Find a Product to Promote That Matches Your Keyword

Now that you have keywords you need products to promote. Go to clickbank and type your keywords into the Clickbank Search engine to find products to Promote. Of course if you don’t have a Clickbank Account you will need to join. Yes it is free to join

Step 5 SEO 101 For Complete Morons Promote Your Product For Free with USFreeAds

Write a Brief 1 Paragraph Ad about Your Click Bank Product and promote it on USFreeads. You can use USFreeAds for free but for $9.99 a Month you get unlimited ads and fantastic features like HTML in your Ads. Be sure and use your Keyword Phrase from step 3 in your Ad Title and once or twice within the body of your ad. After you create your Ad create a Blog Entry with the contents of your Ad.

Step 6 SEO 101 For Complete Morons Write an Article

Write an Article with between 250 to 500 words and submit it to Multiple Article Directories. For a list of article directories see my resource box at the end of this Article SEO 101 – Search Engine Optimization for the Complete Moron. Be sure and use the Keyword Phrase in the title as well as the body of your Article. After you create your Article create a Blog Entry with the contents of your Article.

Step 7 SEO 101 For Complete Morons Kick it Up a Notch

If you want to kick it up a notch or more for any given Keyword you can do any or all of the Following things

1- Create a Squidoo Lens with Your Keyword Phrase

2- Write an additional Blog Entry with Your Keyword Phrase

3- Create a Hubpage

4-Work the Forums

5-Use additional free Classified ad sites

Step 8 SEO 101 for Complete Morons Ping Your Blog

By Pinging your Blog you are letting the Major Search engines Know that your Blog has changed. Pingoat is great free services that will Ping Most of the Major Search Engines.

Step 9 SEO 101 for the Complete Moran Earn $2,000 Monthly within 100 days

Each Day for 100 days find a Product and Keyword Phrase. Apply Steps 1 to 7 for the Product and Keyword Phrase. If you follow these Guidelines each Key Word Phrase will earn you on Average of $20 a Day. If you do only 1 keyword phrase a Day at the end of 100 Days you could be earning $2,000 a Month.

Remember you can use more then one keyword phrase per product. So if you find Book on Organic Dog food recipes and it has 5 Keyword Phrases that meet the rules you can create 5 Articles and 5 Ads for this Product

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Is Search Engine Optimization Worth It?

Search engine optimization (SEO) can be defined as optimizing your website so search engines can rank your website in the natural search results, as high as possible for those targeted keywords.

But is all the effort in SEO really worth it?

Should you put all that time and effort into optimizing your website so that when the search engine bots come through, that your page will rank higher?

Should you even think about paying an SEO professional to do it for you? What return on investment can you expect?

There’s no guarantees

No one can guarantee number one position for your chosen keywords for the natural search results. You might get emails in everyday with promises but still no real guarantee.

The statistics

The number one ranking website for any keyword has an average click through rate of 56%. So if 1,000 searches are done for that keyword each day, that’s 560 visitors each day on average.

Of these 560 visitors you get daily, 5% purchase a product – that’s 1 in 20 people. That’s a nice conversion rate and works out to be 112 new customers each day from that keyword. If the average purchase was $100, that’s $11,200 a day in revenue. That number 1 ranking is worth a lot of money.

Imagine if it was a popular keyword and it was being searched 100,000 times a day – 56,000 visitors a day and up to 11,200 new customers a day in an ideal scenario. That’s $1,120,000 a day. Now we’re starting to talk big business!!

Would your business benefit from this kind of traffic?

Any online business could benefit from this kind of traffic. On the Internet, targeted traffic is king. It earns money and it’s what some businesses survive on.

Competition is heavy in the search engines and the most profitable the keywords, that more likely there is going to be more competition.

Conclusion

SEO is definitely worth it and can take a company from being good to great! If your website is not search engine optimized, you are not helping the business at all.

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