Keywords are extremely important if you are trying to successfully rank your website in your chosen niche or area. If you have a small business that relies on the website for income and lead creation it takes on an added level of importance. It is very difficult to rank highly for popular, high competition keywords and the massive marketing budgets of established companies and other online entities will often leave smaller companies or individuals way behind. This is why you need to think out of the box a little bit when it comes to selecting your keywords and working them into your search engine optimization strategy.
Internet users are much more savvy than they used to be when it comes to searching for what they want online. Shoppers, and potential customers, are much more content to shop around more for exactly what they want and this is why the monopoly of ownership of the major keywords doesn’t have to be a problem for your business.
As an online business you need to consider what you offer and how people will find you. Search terms can be broken down into numerous targeted areas and here are 3 of the most effective.
1. Buyer Keywords:
This is a term that potential customers are typing in to find your product. I will use ‘Tennis Rackets’ as an example product but this can be applied to any product or service. Consider targeting a search term such as,’where to buy tennis rackets,’ or,’buy tennis rackets online.’ These types of searches may not be as frequent but they allow you to capture a much more targeted and focused potential customer.
2. Review Keywords:
Internet users are aware that they have a choice when they buy goods or services and they are constantly searching for reviews and recommendations. To utilise this trend consider keyword phrases such as, ‘tennis racket reviews’ or, ‘best tennis racket for juniors.’ This is a great type of term to target in the competitive world of affiliate marketing and to help promote new or special offer products and services.
3. Local Keywords:
Online searches now have the ability to be a lot more focused down to a very localised level. If you can establish yourself in a local market this can be very lucrative and can build the foundations for your business expansion. Taking a little time to devise a short keyword phrase for your area will help you to succeed. It is as simple as using a term such as, ‘where to buy tennis rackets in Preston,’ or ‘tennis racket suppliers in north west England.’
These are just a few ideas that can help your search engine optimization and keyword choices be more focused and ultimately more successful.
Yesterday we started with why you need SEO for your site or blog. We also discussed 4 ways on how to optimize your site so it can rank high in Google and other search engines. Now let’s discuss more strategies.
1. Header Tags
In this tag, all you need to do is input your main keywords into the header tags. This helps the search BOTs to locate your posts easily and also allows people to quickly find your posts. So what you do is use the first header tag as your main heading and use can use the second herder tag as your subheading. When you use the 2 header tags, it allows you to even add even more keywords that will help you rank high.
2. Use Special Editing for Your Words
What do I mean by this? I mean changing the way your words appear using bold letters, letters in italics, and/or words that are underlined. These edited words do 2 things for you: they grab the attention of your site visitors to focus on very important information you want them to be aware of (preferably an action you want them to take that will add value to their lives and at the same time make you money).
3. Outbound Links
It is important that you put links on your site that lead to other quality, informative and authoritative sites that will add value to the lives of your site visitors. Now you may be thinking, ‘Why would I want to link to other sites? I want to have all the traffic!’
That is a wrong mindset. You have to have the mindset of giving even if you think the person you are giving to does not have anything to give back. I promise you it will surely come back to you in multiple folds. It is the law of sowing and reaping.
Now let’s leave success psychology aside.
Linking to other sites, especially authoritative and popular sites, help you to rank high in the search engines. It also builds your reputation as an authority figure. It’s like how the moon positions itself to receive light from the sun so as to give light to the earth. The moon does not have light of its own but because of its strategic position, it has light to give out. That is what outbound links do to your site.
4. Long Enough Posts
I can’t say this enough: search engine optimization has a lot to do with you posting quality content on your site! If you want your posts to be search-engine friendly, then you have no choice but to post quality content. This is very important! I get to some blogs and I see annoyingly short posts that have little or no quality information. If that is what you are doing, stop it right now!
Your post should be at least 350 words long. Don’t rush and put useless articles together. If you are a newbie it may take you a long time to write an article, but if you set a goal to shorten your writing time you will develop the skill to write a post in just 30 minutes per day. And then just infuse your main keywords in the body of the article.
5. Optimize Your Pictures
Yes you got to do that too. Don’t just optimize the words alone. By optimizing the image on your site, you make your posts (and of course your site) easily searchable by people searching for content related to your post and search engine bots. It is also important that you use images that are relevant to your content.
In addition you can rename the image name to a name that is related to your content to make it more searchable online. That is what search engine optimization is all about.
Search engine optimization or SEO for short is one of the many those new to online commercial have to deal with when setting up their web presence. One SEO related question that seems to come up frequently is “How does a landing page affect search engine optimization, and if so to what degree”? The short answer is, yes it does.
To fully understand the relationship between your landing page and your sites SEO capacity you need to know what your web page should be doing in relation to the rest of your site. A landing page is a term used for the page within your sites structure where traffic will “land” when they access your URL. This is may be your home page or any other page relevant to the search criteria used by the visitor. So your web page may be your home page but the home page may not necessarily be your landing page.
For instance if your business sells garden tools and your site features hand tools and power tools the page describing your power tool range will ideally serve as the web page for some one who has entered “ride on lawnmowers” as a search criteria.
This is a quick diversion that cuts out the amount of navigation necessary to reach the part of your site that the visitor needs to be in. This is a simplistic explanation but illustrates the function and the relationship between the landing page and, for instance, your home page well.
This “short cut” can be very valuable in the conversion rate your site shows. Your conversion rate is the relationship between the total number of people who visit your site and that number which actually go on to use your service or convert from potential custom to actual sales.
It goes without saying then that for the landing page to be successful and reach its full conversion potential it needs to be SEO rich. The content of that particular landing page has to be optimized to draw as much gardening power tool queries relating to your product range as possible.
In other words if your site structure justifies having separate pages structured as landing zones for traffic they have to be optimized for relevant search engine criteria. They will then not only serve their intended purpose effectively but will positively influence your sites overall ranking.
The whole purpose of SEO is to make your web site as visible as is possible to search engines and if your landing pages are to be the targets for search activity the have to be a fundamental part of your broader SEO strategy. And if your landing page SEO content is effective your conversion rate should be positively affected as you will have less non-related search hits on the page.
So the question “Does a landing page affect search engine optimization?” deserves a resounding yes response. As a matter of fact you should be paying very close attention to the quality of your landing page’s SEO structure as they serve an extremely important role in the overall success of your site.
Many businesses create websites that are provided by companies that state they will use SEO techniques to get the website to appear on the first results page of an internet query. Even though their website may appear on the first results page, their business may find that only a little traffic is coming to their website.
What they don’t realize is that 42 percent of the customers respond to the first position on the first page. Nine percent of the Customers respond to the second position on the first page. Six percent of the customers respond to the third position on the first page. And four percent of the customers respond to the fourth position on the first page.
There are SEO techniques that can be used to not only get a website to the number one position on the first page, but can fill all the positions on the first two or three pages.
The first technique is to use two tools that track the rank of a website. The first tool is the Google Rank Tool. In order to increase the rank of a website, links need to be acquired from other websites that have a Google rank of 3 or greater. The tool can be used to determine the Google rank of other websites.
To get the tool, go to http://www.toolbar.google.com.
The other tool is the Alexa Rank Tool. The Alexa ranking is a number from 29 million down to 1, where 1 is the highest rank. Alexa rates sites every day so that a business can track the Alexa rank every day. At first the website may be ranked at 29 million.
As SEO techniques are applied, the success of the techniques can be monitored using the Alexa Rank Tool. This can be downloaded from http://www.alexa.com.
Once these two tools are acquired, SEO techniques can be used to increase the rank of the website.
Some of the techniques are:
1. Submit the website to the major search such as Google, Yahoo and Bing. Most of the SEO programs do this for websites by either giving them the internet addresses where they can do this or by automatically submitting the websites to the search engines.
2. Write articles to “article posting sites” like EzineArticles.com. Many of these sites are rated high by the Google Rank Tool.
3. Submitting a classified ad in a site like Craigslist. Many classified ad sites are rated high by the Google Rank Tool. By submitting an ad to Craigslist, the business will get a link from a site that is ranked above 3 by the Google Rank Tool.
These are three of the many techniques that should be used to increase traffic to the website of a business.
Search engine optimization is a fundamental aspect of Google’s indexing and ranking algorithms. SEO content writing refers to writing blog and web content to achieve high Google rankings. For most bloggers, amateur or professionals, and web masters running the average website, SEO optimization is essential to their survival.
What is Search Engine Optimization?
Rather than query the importance of SEO optimization, it may be more pertinent to query why it is so important. In fact, perhaps it is even more pertinent to ask what exactly is search engine optimization? There are many answers to that question, the simplest being that SEO is the art of designing your website or bog to meet as many of the requirements of Google’s indexing and ranking algorithms as possible.
This means that you are designing your website or blog, and writing its content, to meet what you perceive to be the needs of what is fundamentally a mathematical formula. Do you have a Masters degree in math? No? Then why bother to achieve something you have no hope of achieving?
The way to optimize your web pages or blog posts to meet the needs of Googlebot and any other algorithm Google lets loose on your site is to be honest! Do not generate text and vocabulary that does not enhance the importance of your web page. It’s important here to understand that Google does not index entire domains, but only individual web pages and blog pages and posts.
The Language of SEO Content Writing
SEO content writing refers to the writing of content for web pages and blog posts that meets Google’s indexing and ranking conditions as closely as it can. This includes identifying pre-programmed character strings that define grammar and spelling. So this belies the statements that spelling and grammar does not matter.
One of the objectives of SEO content writing is to meet with the norms of spelling and grammar of the target country. You can take this as being the USA for most web publications, and the UK for most other publications in English speaking countries. If you can have your web pages and blog posts translated for publication in the search engines appertaining to other countries then OK – go for it!
Otherwise, focus on the USA and English speaking Europe when writing blog posts and content for web pages that are published internationally. SEO content writing for international use will usually be fine if written in American English. Use UK standards for publication in the UK and Europe.
The Objective of SEO Content Writing
The objective of SEO content writing is to achieve a high Google ranking for the web page concerned. You can employ keywords (or predicted search terms) and language/semantics related to that keyword. Most times, however, it will be sufficient simply to write what you are seeking into the Google search box in your own words.
So take a step backwards, and consider what you might write into a search box if you were looking for information on, say, ‘Are Ghosts Real?’ That might be ‘reality of ghosts,’ ‘do ghosts exist,’ or even ‘are ghosts real’. When writing a blog post or a web page article on this topic, or even an entire website, you would have to do your best to predict the words others will use to find out whether or not ghosts are real.
SEO Content Writing: The Crux
Once you have decided on the most appropriate term, you can use that as the title/heading of a page on your website. Then write that page using the term you chose (e.g. ‘are ghosts real’) in the most interesting way you can. However, you must display a particular passion for your subject and persuade your readers that You Love Ghosts! This is the crux of SEO content writing and how to maximize the search engine optimization of your pages and posts – write naturally, but with SEO in mind!
Only then will they follow you and believe what you write. In fact the entire process is simple. Check what people interested in your topic are reading elsewhere online by becoming one of them for a while. Then write what you learn onto your website or blog using the best English you can. Finally make sure that you are also including the best keywords that you have discovered to have a good monthly frequency of search.
Then you may achieve the highest possible Google ranking you can through well researched SEO content writing. However, never forget that search engine optimization also involves keyword research and finding the most used and most profitable keywords available to you.
Social Bookmarking could be the next big thing in web site marketing since the development of the personal blogs.
Social Bookmarking web sites like Del.icio.us, Digg, Stumble Upon and Furl allow their users to create a set of web site content bookmarks. Submitted book marks are organized by content tags, which are arbitrary phrases or words a user can assign to the content they wish to bookmark. This gives the user a way to classify, rank and organize web site content using tags.
The most popular Social Bookmarking web site is Digg. Digg is a relatively new social bookmarking web site and has in it’s short time attracted millions of members who daily add bookmarks to all sorts of web site content. Over search engines and other bots, social bookmarking web sites have an intrinsic advantage. Users will choose what content they will bookmark, unlike relying on a program to categorize and qualify content. There is an implied quality in something that someone has taken the time to select.
Users of a social bookmarking web site will read other posters bookmarks and then add them to their own bookmarks if they liked them.. You can even view RSS
feeds to see what others are tagging, which is a very cool feature and is a textbook example of a very powerful viral marketing technique.
My own experience and testing shows that 3.2% of all my web site traffic come from social bookmarking web sites, off those 50% come from Digg.com, 20% from
Del.icio.us and the remaining 30% come from various bookmarking sites I am a member of. These sites include Furl and Stumble Upon.
As a search engine optimizer, social bookmarking is another tool I use to promote my web sites. An example would be, introducing a new developed web site. I could wait until Google, Yahoo and MSN found my web site naturally, but that would takes weeks if not months. I could join a link exchange network and exchange links with other web site and have the search engines find me that way. But, then again I would be relying on the indexabilty of the linking web site for the search engine to find me. Or I could add a couple of bookmarks on 3 of the most popular social bookmarking web sites. These large bookmarking web sites are indexed many times a day and the search bots are only looking for new content. Have a bookmark on a social bookmarking web site and could expect to be crawled by the big 3 within hours or at the most, within days.
To successful bookmarker, you need to supply good quality original content. Content that is going to be searched for and will solve a problem the searcher has. There is no point bookmarking content that no one wants. Spamming has become a major problem, but social bookmarking is controlled by it’s users. If the content you plan to bookmark is plain spam, the users of the bookmarking web site will just ignore it and move on. Your content will wither away and eventually be dropped out of the social bookmarking web site index.
If you social bookmark properly and supply good quality content, you can expect to gain dozens of quality back links as other bookmarkers, bookmark your content. This technique is a popular tool for successful search engine optimization and the best feature of social bookmarking is that it is free to use. I have not come across any social bookmarking web site that charges the user to use their facility.
Social bookmarking web sites are growing in popularity everyday. Find the ones that best fit the theme of your web site and bookmark with them. But remember, you will only succeed with bookmarking if you have content that is worth bookmarking.