The Truth About Search Engine Optimization

While the basics of Search Engine Optimization or SEO are pretty much textbook, it isn’t the textbooks that you’re competing with, it’s the competition … who within the most competitive markets make it almost impossible to get to that search engine position of being number one. Discovering the Truth about Search Engine Optimization will require an analysis of every factor of optimization.

Professional SEO

Profession Search Engine Optimization (SEO) is more than simply understanding the goal of a website. The real SEO Professional, or real ‘Search Engine Optimizer’, will do extensive query-based keyword research because they know professional optimization needs a strong keyword foundation.

SEO professionals ask the all important question … Who is the “target audience” or the “target market” … and then, they work to create a website that brings their content to that audience through the search engines.

Search Engine Optimization (SEO) involves:

-Optimizing every page’s page titles, meta tags, attributes, anchor text and more.

– Theming of the primary domain, sub-domains and supporting web properties (such as blogs, forums and companion websites).

– Content is king … and paramount to good optimization.

– Search engine friendly GUI navigation (internal linking strategy). – A must have ‘inbound link’ building strategy (external links coming in).

The professional SEO (search engine optimization) knows that if you want to be found in the top of the search results for a competitive keyword term, you have to cover all your search engine optimization basics and more. That means both, exceptional website on-page and external off-page SEO, as well as a fully comprehensive link strategy.

Professional SEO Company

Any Professional SEO worth hiring understands that effective SEO (search engine optimization) constant continuing education because the search engine algorithms and the rules search engines use to position a web page within the search engine results page (serp) are always changing. The search engine most challenging to the SEO professional is Google. Here’s Google’s tips on things to look for in an SEO company:

– Be wary of SEO firms that send you email out of the blue.

– No one can guarantee a #1 ranking on Google.

– Be careful if a company is secretive or won’t clearly explain what they intend to do. – You should never have to link to an SEO.

– Some SEOs may try to sell you the ability to type keywords directly into the browser address bar.

– Choose wisely.

– Be sure to understand where the money goes.

– Talk to many SEOs, and ask other SEOs if they would recommend the firm you’re considering.

– Make sure you’re protected legally.

– Professional SEO Strategy and Conversion

The truly Professional SEO and Search Engine Optimization Company understands that there are other considerations to be kept in mind.

For example, a website must not only be optimized for search engine spider algorithms, but it also has to remain optimized for the visitor as well. Ranking number one in all the major search engines is what gets the visitors to your website, but then the website must convert those visitors into actual sales.

Professional SEO is like Royalty

If content is king, then website design is queen. The combination of the two, if done correctly, will produce results for both your search engine rankings and your revenue. While keyword location, weight (absolute and relative), density, proximity, frequency, keyword targeting … is a important part of the puzzle, how the code for the website is created and the linking strategies are equally considered royalty in the world of the professional optimizer. The knowledge of how best to accomplish that is always changing and that’s why a real SEO professional who is on top of the trends, can be worth gold to the success of your business.

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7 Search Engine Optimization Strategies

Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.

However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives.

1. Make Sure Your Site Will Not Be Penalized

Webmasters realize the importance of attaining top search engine rankings. Hence, they perform many search engine optimization activities on their sites. However, improper implementation of search engine optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not commit to the following practices:

– Use of hidden texts or hidden links on web pages.

– Use of cloaking

– Excessive automated queries to search engines like Google

Web pages loaded with irrelevant words

– Keyword stuffing

– Multiple pages, sub-domains, domains with substantially duplicate content

2. Select Correct Keyword Phrases

Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve business result or not.

Do not restrict yourself and be open minded in this area. You may think that most of the search is coming from 1 word keyword. However, it is wrong. Most people uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines.

In addition, think creatively and perform linguistics research can help you generate useful keyword phrases.

3. Optimize Title and Meta Tags

According to Internet Marketing Articles, One of the important steps in search engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag.

Some search engines also give importance to the presence of the keyword in the meta description and keyword tag. Currently, it does not applicable to Google though.

4. Optimize Website Content

All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the search query. The first two paragraphs are extremely important in search engine optimization.

To prevent your site from being regarded as “over optimization”, you should not stuff keywords heavily in your body content. We suggest that you should present the keywords in a natural way. Apart from this, your website copy should have at least 200-250 words.

5. Ensure Clean Coding

To allow search engines to index and analyze your website correctly, you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you edit the pages very often during web design phase.

In addition, search engines are not good at understanding Java Applet and Flash. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well.

Please also check whether your website has broken links. They may stop search engine spiders to crawl other web pages in your website, it may result in loss of hundreds or thousands website traffic per month, and waste your search engine optimization effort.

6. Link Building

In case you have a little bit knowledge about search engine optimization, you likely know that link popularity is very important to attaining high search engine ranking in major search engines such as Google, MSN, Yahoo, etc..

Yes, search engines use link analysis to determine search engine rankings. The phiolosophy is that if an inbound link points to your site, your site must have some value. Therefore, the inbound link is regarded as a “positive vote” to your website. The more inbound link you have, the higher is your link popularity. This can boost your search engine ranking.

However, quality of links (link reputation) is also important. If you can get an inbound link from a high popularity website, your site will get more benefit.

There are many methods to perform link building including seeking one-way link, reciprocal links, 3-way links, etc. Because link popularity and link reputation are of great importance to search engine positions, many search engine optimizers spend most of their time in link building.

7. Optimize Dynamic Website Content

Search engines are not good at understanding dynamically generated web pages. Therefore, I suggest you should change your dynamic URL to static URL. If it is not possible, you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.

Another simpler way is to create a sitemap and list all dynamic URLs on it. This can help a bit.

Conclusion

Search engine optimization is very important to search engine marketing. When it is done properly, it helps you attract many targeted visitors to your website, and can improve your business results.

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Search Engine Optimization - An Introduction!

SEO, the acronym of Search Engine Optimization, leads us to a series of clues to understand the modus operandi (the working method) of search engines.

It is the process of improvising the visibility of a website via the”unpaid” searching, also known as the organic, algorithmic or the natural way of searching. The higher on the page, more the visitors the site will receive. SEO is about making small modifications to parts of a website. Viewing individually, these changes seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on the site`s user experience and performance in organic search results.

Search Engine Optimizers

SEOs are the consultants who carry out the optimizations on behalf of a client. They make the client web site “search engine friendly”. Users watch or read websites but they can only read the programming code with which they are developed. Though the SEOs target different kinds of search, in forms of images, sounds or video, they are a part of the page which the engines cannot decipher. For this reason, the positioning work is based on HTML tags and text.

The leading searching sites use “automatic indexers” (also known as web spiders, robots or crawlers) to find pages for their algorithmic search results. Pages linked from other search engine indexed pages do not need to be submitted because they are found automatically. Here comes the use of SEO tactics.

There are millions of ways today to increase your site exposure. There are new strategies popping up each day and the basic techniques are way forgotten. There are many trends along the way from coupon marketing, credit card marketing, social networking to making tabs.

Some are about following the rules involving no deception. It ensures that the search engine indexes the content and subsequently ranks. It is about effective marketing, making efforts to deliver the quality of content the user wants. It is about the accessibility keeping the uniqueness of the gist. Again there are attempts to improve rankings in ways disapproved. Search engines on finding the use of illegal ways reduce their rankings or delete them from their databases.

SEOs – a good Marketing Strategy?

SEOs may give a high return on investment but on the contrary the algorithms of the engines might change and hence no guarantee.

“To be a good SEO is crucial, but the key lies in quality.”

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Search Engine Optimizer (SEO) - Proposed Scope of Work to Use in Hiring an SEO

Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

  1. Improve website visibility on major search engines to improve traffic
  2. Improve website optimization
  3. Improve conversions to their website
  4. To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  5. Generate leads from natural search traffic
  6. Drive an increased volume of visitors
  7. Build sustainable long term natural search rankings
  8. Maximize natural search brand visibility
  9. Improve Social Marketing Optimization

CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:

  1. Am I in a niche market or a highly competitive market and what that means
  2. Competitiveness of keywords and real expectations of getting top/first page results
  3. Lack of rankings on search engines, where you are at and where can you go
  4. Un-optimized page titles, tags and copy, what is your current SEO situation
  5. Low link popularity, no page rank, how to build back links
  6. Site Design
  7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables
  8. Mobile Web compatibility and Social Marketing Optimization

SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

  1. Perform an initial site audit to understand the issues the site is facing
  2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
  3. Extensively research keyword phrases, and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
  4. Review the site’s pages and decided which ones are best for SEO
  5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
  6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
  7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience
  8. Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
  9. Set up Google Analytics and started tracking traffic and conversions on your website

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Mobile Web Design and Search Engine Optimization

Search engine optimization and mobile web design are more closely associated than many business owners might think. SEO includes both on-page and off-page strategies to improve organic search rankings, while mobile web design refers to website platforms for users of mobile devices. In order to drive traffic to a web page – mobile or otherwise – SEO techniques must be used consistently. However, what that traffic does once on your pages will factor prominently in the site’s overall organic search results rank. Therefore, understanding the relationship between mobile web design and search engine optimization is vital to stay ahead of your competition.

The use of mobile devices has increased three fold over the last four years and in all likelihood will continue at this rate for at least another four years. In fact, many businesses are reporting that as much as 40-50% of their website traffic is derived from mobile users. This is important to note because mobile users use local search a great deal – and local search can boost SEO efforts enormously.

Tracking methods are currently being employed by some cellular providers and through some consumer applications such as Assisted GPS. These applications provide location data to search engines so that only results near the mobile user’s current location are returned. Because local search results comprise what some experts believe to be a large portion of Google’s trust metrics, offering users a mobile version of your website could prove instrumental in achieving top search results placement.

But regardless of how mobile users find your site, what they do once there will have a significant impact on your site’s overall SEO effectiveness. For instance, let’s assume that Site A’s primary keyword is Pittsburgh Internet Marketing. Mobile users that find Site A using this keyword but then quickly move on to another website without looking at any interior pages on Site A will decrease the site’s Bounce Rate and negatively impact organic search ranking.

A high bounce rate indicates that visitors generally don’t find what they’re seeking (something relative to the keyword – Pittsburgh Internet Marketing, in this case) and so quickly move on to another website. However, if visitors use a certain keyword to find a page and then click deeper into the site from there, the bounce rate is reduced and the search engines are likely to determine that the page in question is related to the term used.

A website’s bounce rate is a vital measurement of its trust and authority and subsequently its search ranking. When mobile users enter a search term and are taken to a website without a mobile web design, most will rapidly bounce to another website. In the eyes of the search engines, this indicates that people didn’t find your site useful.

Another gauge that search engines like Google use to determine a site’s organic search ranking is the accessibility and navigation characteristics of its individual pages. Automatically showing a mobile version of your web site to a mobile user makes your site more accessible to a wider range of users. This can help to significantly boost SEO efforts because it means your site will be relevant to far more people than if you only offered a clunky desktop version.

To learn more about how the integration of SEO and mobile web design can benefit your business or organization, please use the links below.

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Top Benefits of SEO

SEO or Search engine optimization has turned out to be a widely adopted as a web-based marketing strategy due to its efficiency. Although the digital landscape has changed drastically in the recent years. However, SEO remains a viable and essential marketing strategy. In a period when the Internet is the source for most people to discover an item or service they require, there is no better investment than website improvement for your business. While there are many advantages to a good SEO strategy, here we have highlighted a few to make you understand it is remarkable –

Clear cut increase in traffic

The top results in a search engine page receive the majority of the visits and clicks, so ranking in these top search engine pages can result in huge increase in traffic for your website. An SEO company also focuses on creating informative and keyword based title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

Best Marketing return on investment!

When you pay for an ad, a good amount of people will see it. There’s a fair chance that some percentage of them might end up buying your product. This higher conversion rate is simply one more of the advantages of SEO services that can’t be matched by any other form of marketing. Google keeps the data about the searches and gets the people who searched for the tag on your website. Anyone can post an ad and individuals who see it may misclick. However, a hit from Google is much more appreciable than ads.

Long-Term Standings

Once a marketing strategy is properly implemented, the results in the search engine will last a good amount of time, giving you the peace of mind. You don’t need to worry about your ranking, your website is delivering you customers’ day in and day out without having to continue spending advertising dollars.

Higher Brand Credibility as More People Trust Google

People trust whatever comes first at the Google search page. There is a mutual trust between the people and Google as it is a reputable company. By implementing this strategy, you can turn your site into the brand name. The lower you are in rankings on Google the more individuals are distrustful about your site. On the off chance that Google has a spot devoted to you at the top particularly in the event that it is a high level posting with different subpages recorded beneath the principle landing page it gives your site a position and brand value that no advertisement can beat. Advertisements can frequently be viewed as irritating and many individuals have promotion blockers introduced on their programs.

Branding

Online listing improves your overall brand. Many well-known brands have faced fall in brand value due to lack of SEO listing. Youngsters today want to buy from brands that have good online presence and this digital tactic provides customers with the opportunity to reach out to more and more people.

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