Search Engine Optimizer (SEO) - Proposed Scope of Work to Use in Hiring an SEO

Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.

SEO GOALS FOR ESTABLISHMENT OF SCOPE OF WORK:

  1. Improve website visibility on major search engines to improve traffic
  2. Improve website optimization
  3. Improve conversions to their website
  4. To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN)
  5. Generate leads from natural search traffic
  6. Drive an increased volume of visitors
  7. Build sustainable long term natural search rankings
  8. Maximize natural search brand visibility
  9. Improve Social Marketing Optimization

CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:

  1. Am I in a niche market or a highly competitive market and what that means
  2. Competitiveness of keywords and real expectations of getting top/first page results
  3. Lack of rankings on search engines, where you are at and where can you go
  4. Un-optimized page titles, tags and copy, what is your current SEO situation
  5. Low link popularity, no page rank, how to build back links
  6. Site Design
  7. Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables
  8. Mobile Web compatibility and Social Marketing Optimization

SOLUTIONS YOU SHOULD EXPECT TO BE DONE:

  1. Perform an initial site audit to understand the issues the site is facing
  2. Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
  3. Extensively research keyword phrases, and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
  4. Review the site’s pages and decided which ones are best for SEO
  5. Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
  6. Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
  7. Optimize the content of your website in a manner that make it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience
  8. Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
  9. Set up Google Analytics and started tracking traffic and conversions on your website

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Top Benefits of SEO

SEO or Search engine optimization has turned out to be a widely adopted as a web-based marketing strategy due to its efficiency. Although the digital landscape has changed drastically in the recent years. However, SEO remains a viable and essential marketing strategy. In a period when the Internet is the source for most people to discover an item or service they require, there is no better investment than website improvement for your business. While there are many advantages to a good SEO strategy, here we have highlighted a few to make you understand it is remarkable –

Clear cut increase in traffic

The top results in a search engine page receive the majority of the visits and clicks, so ranking in these top search engine pages can result in huge increase in traffic for your website. An SEO company also focuses on creating informative and keyword based title tags and meta descriptions, which show up in the result pages. Having optimized tags and descriptions helps to increase click through rate, which also promotes increases in qualified web traffic.

Best Marketing return on investment!

When you pay for an ad, a good amount of people will see it. There’s a fair chance that some percentage of them might end up buying your product. This higher conversion rate is simply one more of the advantages of SEO services that can’t be matched by any other form of marketing. Google keeps the data about the searches and gets the people who searched for the tag on your website. Anyone can post an ad and individuals who see it may misclick. However, a hit from Google is much more appreciable than ads.

Long-Term Standings

Once a marketing strategy is properly implemented, the results in the search engine will last a good amount of time, giving you the peace of mind. You don’t need to worry about your ranking, your website is delivering you customers’ day in and day out without having to continue spending advertising dollars.

Higher Brand Credibility as More People Trust Google

People trust whatever comes first at the Google search page. There is a mutual trust between the people and Google as it is a reputable company. By implementing this strategy, you can turn your site into the brand name. The lower you are in rankings on Google the more individuals are distrustful about your site. On the off chance that Google has a spot devoted to you at the top particularly in the event that it is a high level posting with different subpages recorded beneath the principle landing page it gives your site a position and brand value that no advertisement can beat. Advertisements can frequently be viewed as irritating and many individuals have promotion blockers introduced on their programs.

Branding

Online listing improves your overall brand. Many well-known brands have faced fall in brand value due to lack of SEO listing. Youngsters today want to buy from brands that have good online presence and this digital tactic provides customers with the opportunity to reach out to more and more people.

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SEO 101 - Search Engine Optimization For The Complete Moron

In this article SEO 101 – Search Engine Optimization for the Complete Moron you will learn how to get Top Placement Google, Yahoo, MSN and all other Search Engines in a Matter of days. By following the 4 steps detailed in this article SEO 101 – Search Engine Optimization for the Complete Moron you will be able to generate Laser Targeted traffic to any web page you choose without spending any money or purchasing additional Products. You don’t even need to have your own Domain or Web Site to use the Methods detailed in SEO 101 – Search Engine Optimization for the Complete Moron.

Step 1 SEO 101 For Complete Morons Get a Free E-Mail Account.

You will need to have an E-Mail Account. I recommend you get a free account. Two that I use are Yahoo and Gmail.

Step 2 SEO 101 For Complete Morons Get a Free Blog

You will need a Blog. A Blog is a very easy web page to setup and Search engines love Blogs. You can get a free Blog at blogger.com, WordPress or Myspace.

Step 3 SEO 101 For Complete Morons Find a Key Word Phrase with Moderate Popularity.

First find a List of Keyword Phrases with Overture or Similar Tool. I Like Overture because it is Free

Next Type Each Keyword Phrase into Google and See How Many Pages of Results Google Finds for each Phrase. Pick a Phrase with about 1,000 Pages. You can go as low as 200 or as high as 10,000 but optimally 1,000 pages works best

Step 4 SEO 101 For Complete Morons Find a Product to Promote That Matches Your Keyword

Now that you have keywords you need products to promote. Go to clickbank and type your keywords into the Clickbank Search engine to find products to Promote. Of course if you don’t have a Clickbank Account you will need to join. Yes it is free to join

Step 5 SEO 101 For Complete Morons Promote Your Product For Free with USFreeAds

Write a Brief 1 Paragraph Ad about Your Click Bank Product and promote it on USFreeads. You can use USFreeAds for free but for $9.99 a Month you get unlimited ads and fantastic features like HTML in your Ads. Be sure and use your Keyword Phrase from step 3 in your Ad Title and once or twice within the body of your ad. After you create your Ad create a Blog Entry with the contents of your Ad.

Step 6 SEO 101 For Complete Morons Write an Article

Write an Article with between 250 to 500 words and submit it to Multiple Article Directories. For a list of article directories see my resource box at the end of this Article SEO 101 – Search Engine Optimization for the Complete Moron. Be sure and use the Keyword Phrase in the title as well as the body of your Article. After you create your Article create a Blog Entry with the contents of your Article.

Step 7 SEO 101 For Complete Morons Kick it Up a Notch

If you want to kick it up a notch or more for any given Keyword you can do any or all of the Following things

1- Create a Squidoo Lens with Your Keyword Phrase

2- Write an additional Blog Entry with Your Keyword Phrase

3- Create a Hubpage

4-Work the Forums

5-Use additional free Classified ad sites

Step 8 SEO 101 for Complete Morons Ping Your Blog

By Pinging your Blog you are letting the Major Search engines Know that your Blog has changed. Pingoat is great free services that will Ping Most of the Major Search Engines.

Step 9 SEO 101 for the Complete Moran Earn $2,000 Monthly within 100 days

Each Day for 100 days find a Product and Keyword Phrase. Apply Steps 1 to 7 for the Product and Keyword Phrase. If you follow these Guidelines each Key Word Phrase will earn you on Average of $20 a Day. If you do only 1 keyword phrase a Day at the end of 100 Days you could be earning $2,000 a Month.

Remember you can use more then one keyword phrase per product. So if you find Book on Organic Dog food recipes and it has 5 Keyword Phrases that meet the rules you can create 5 Articles and 5 Ads for this Product

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Search Engine Optimization: SEO Content Writing and Google Ranking

Search engine optimization is a fundamental aspect of Google’s indexing and ranking algorithms. SEO content writing refers to writing blog and web content to achieve high Google rankings. For most bloggers, amateur or professionals, and web masters running the average website, SEO optimization is essential to their survival.

What is Search Engine Optimization?

Rather than query the importance of SEO optimization, it may be more pertinent to query why it is so important. In fact, perhaps it is even more pertinent to ask what exactly is search engine optimization? There are many answers to that question, the simplest being that SEO is the art of designing your website or bog to meet as many of the requirements of Google’s indexing and ranking algorithms as possible.

This means that you are designing your website or blog, and writing its content, to meet what you perceive to be the needs of what is fundamentally a mathematical formula. Do you have a Masters degree in math? No? Then why bother to achieve something you have no hope of achieving?

The way to optimize your web pages or blog posts to meet the needs of Googlebot and any other algorithm Google lets loose on your site is to be honest! Do not generate text and vocabulary that does not enhance the importance of your web page. It’s important here to understand that Google does not index entire domains, but only individual web pages and blog pages and posts.

The Language of SEO Content Writing

SEO content writing refers to the writing of content for web pages and blog posts that meets Google’s indexing and ranking conditions as closely as it can. This includes identifying pre-programmed character strings that define grammar and spelling. So this belies the statements that spelling and grammar does not matter.

One of the objectives of SEO content writing is to meet with the norms of spelling and grammar of the target country. You can take this as being the USA for most web publications, and the UK for most other publications in English speaking countries. If you can have your web pages and blog posts translated for publication in the search engines appertaining to other countries then OK – go for it!

Otherwise, focus on the USA and English speaking Europe when writing blog posts and content for web pages that are published internationally. SEO content writing for international use will usually be fine if written in American English. Use UK standards for publication in the UK and Europe.

The Objective of SEO Content Writing

The objective of SEO content writing is to achieve a high Google ranking for the web page concerned. You can employ keywords (or predicted search terms) and language/semantics related to that keyword. Most times, however, it will be sufficient simply to write what you are seeking into the Google search box in your own words.

So take a step backwards, and consider what you might write into a search box if you were looking for information on, say, ‘Are Ghosts Real?’ That might be ‘reality of ghosts,’ ‘do ghosts exist,’ or even ‘are ghosts real’. When writing a blog post or a web page article on this topic, or even an entire website, you would have to do your best to predict the words others will use to find out whether or not ghosts are real.

SEO Content Writing: The Crux

Once you have decided on the most appropriate term, you can use that as the title/heading of a page on your website. Then write that page using the term you chose (e.g. ‘are ghosts real’) in the most interesting way you can. However, you must display a particular passion for your subject and persuade your readers that You Love Ghosts! This is the crux of SEO content writing and how to maximize the search engine optimization of your pages and posts – write naturally, but with SEO in mind!

Only then will they follow you and believe what you write. In fact the entire process is simple. Check what people interested in your topic are reading elsewhere online by becoming one of them for a while. Then write what you learn onto your website or blog using the best English you can. Finally make sure that you are also including the best keywords that you have discovered to have a good monthly frequency of search.

Then you may achieve the highest possible Google ranking you can through well researched SEO content writing. However, never forget that search engine optimization also involves keyword research and finding the most used and most profitable keywords available to you.

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Local Search Engine Optimization - SEO

One of the keys to proper internal Search Engine Optimization and SEO marketing is placing your location within your website in text. Many clients that I have worked with were lacking in the placement of their local or geographical area. The location (address, city and state) should be in your footer and on some of the pages themselves.

html page titles – Local Geographical Targeting

When Search Engine Optimizing a website, having unique page titles is a must and including your local information and geographical area will not only get you a higher ranking, it will give you more targeted visitors – meaning the customers you want and can service. If you are a landscaping company in Akron, Ohio – do you need web traffic from Miami Florida? You wouldn’t get that traffic anyway. The point is if you only title your pages and write content without location, it will be much harder to rank high on Google because you are basically competing with every company in your industry for your terms and it will be huge luck to get a strong listing on keywords alone.

Local Results and Listings on Google and Directories

Google is smart, but help them out by telling them where you are within your website. A contact page is a great example. Most sites have a contact page, but many are not search engine optimized for local traffic. The main reason I see is sites will just have a form for leads and an email – maybe a phone number. These forms are fine but for great Local SEO listing, text out your whole address in there. This is not only important for local or geographical search engine marketing for customers. What if a company wants to know where you are located so they can align with you or have a business proposal. You will also get listed in many more directories by having your address in text (not just in an image) – which I see a lot also.

If you want to compete for keywords and beat your competitors in Google and other search engines, use your location words smartly. Street, city for maps and local directory listing as well as just good and intelligent search engine optimization and SEO Marketing.

Local SEO Strategy Writing

Practice a few sentences and you will see what I mean. If you are a Landscaping Company in Lansing Michigan. Put in Prestige Landscaping, Lansing Michigan – A Lansing Lawn maintenance Company. Reads like good search engine optimization? It is! there is less competition on search results for “Detroit Printing Company” vs. “Printing Company. Use that same strategy if doing pay per click programs and paying for keywords. Optimize and SEO for Local Search Results and better geographical terms. You’ll see a difference!

Hope this Helps! Contact Nick Hunter at Nick’s SEO World for any help you need.

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Search Engine Optimization (SEO) For Marketing on the Internet

Search Engine Optimization (SEO) For Marketing on the Internet can be a great experience and quite rewarding for those that take the time to learn the foundational aspects to its over-all strategies. There aren’t any secrets to how you rank high with the major search sites except that successful SEO tactics and strategies are as infinite as they are varied. You want to know what it takes to have successful SEO? I will show you where to begin using certain processes to succeed in leveling the playing field between you and the many marketers that have recently come into the Internet marketing world.

First of all, before we talk about search engine optimization, you have to recognize foremost how search engines work. As well, you will have to understand other pieces of the search engine puzzle. These are:

1. What is an SEO?

2. Search Engine Optimization Process

3. Keywords

4. Linking Scheme

What is an SEO?

Search engines primarily want to give the user the most fitting and latest data to match the search phrase that was used by the individual user. Search engines are complex pieces of technology that allow users to quickly find relevant web sites by hunting for something they want by simply typing a word or a phrase into the search engine. Of course, the information will be useless if it doesn’t relate to the term being searched. If the data found is old it won’t help the user either. The data relevancy is extremely important and is why the user will always expect the latest information in order for it to be useful to them. As an Internet marketer, you will be very successful at getting your marketed campaigns up in the search rankings if you update your web site each day and add some extra pertinent information.

Search Engine Optimization Process

Search engine optimization (SEO) is the procedure by which online marketers use strategic articles to increase their web site’s overall relevancy in search results. SEO is something you are going to have to master if you want to have a successful Internet marketing business. The Internet has grown tremendously and the challenge for the best spot in rankings has created a massive market. With that in mind, understanding the fundamental elements of SEO is primary for online business success so lets look at technique familiarization next.

Using effective search optimization techniques will enhance the page ranking of your web site. In order to get there you will have to use certain methods to increase your site’s page rank. I believe that the most important way to do this is to supply high quality content to the site regularly. You would think that everyone out there is using this simple concept but there are so many web sites that fail to provide content that folks find interesting. This is where you can shoot your site straight to the top of the rankings because a site that offers content that is well-written, interesting, and updated regularly will stimulate visitors who are likely to return again and again to the site in the future. Do you see the power in this tiny bit of knowledge? If you can set your web site apart from those lifeless, uninteresting web sites then do it because you will definitely have a greater chance of attaining high page rank through search optimization.

Keywords

Keywords are a significant component for effective search engine optimization. If you place highly convertible keywords (words that folks place into search engines) and phrases in your content, you’ll find that your site will begin to get a larger influx of visitors. You need to make sure that the keywords and phrases you have on your site are the keywords and phrases that your site is essentially optimized for so that you are targeting your market properly. If you use lots of keywords in your content (i.e. article), you will likely have more online visitors finding your site at the top of search engines when they search using those specific keywords. If you are persistent with these methods, then your overall search engine optimization will increase which will lead to higher page rankings. So remember that relevant keywords will benefit your site so always make sure to use words that make sense to the material you have on the particular site!

Linking Scheme

Lastly, you should develop a linking scheme to enhance your search engine optimization. This not only provides free publicizing for your site, but it also gives the impression that your website is more significant because of its associated links. You will have many more visitors because of more sites directing back to your site. Of course, the more incoming links you have directed to your website, the higher it will be placed in the search engines. Although this process is a bit more involved, the rewards can be extensive and residual because with more “back-links” the longer your site remains towards the top!

Conclusion

Always bear in mind that search engine optimization methods are central in increasing your site’s rankings. You want to make sure that you write keyword rich, high-quality articles (content) and that you link your site to other sites and then connect them back to yours again. All this along with a good coaching or mentoring program will enable your business prosper for life!

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