Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.
However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives.
1. Make Sure Your Site Will Not Be Penalized
Webmasters realize the importance of attaining top search engine rankings. Hence, they perform many search engine optimization activities on their sites. However, improper implementation of search engine optimization can get your site heavily penalized by search engines. To avoid your website being penalized, webmasters must not commit to the following practices:
– Use of hidden texts or hidden links on web pages.
– Use of cloaking
– Excessive automated queries to search engines like Google
Web pages loaded with irrelevant words
– Keyword stuffing
– Multiple pages, sub-domains, domains with substantially duplicate content
2. Select Correct Keyword Phrases
Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve business result or not.
Do not restrict yourself and be open minded in this area. You may think that most of the search is coming from 1 word keyword. However, it is wrong. Most people uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines.
In addition, think creatively and perform linguistics research can help you generate useful keyword phrases.
3. Optimize Title and Meta Tags
According to Internet Marketing Articles, One of the important steps in search engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag.
Some search engines also give importance to the presence of the keyword in the meta description and keyword tag. Currently, it does not applicable to Google though.
4. Optimize Website Content
All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the search query. The first two paragraphs are extremely important in search engine optimization.
To prevent your site from being regarded as “over optimization”, you should not stuff keywords heavily in your body content. We suggest that you should present the keywords in a natural way. Apart from this, your website copy should have at least 200-250 words.
5. Ensure Clean Coding
To allow search engines to index and analyze your website correctly, you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you edit the pages very often during web design phase.
In addition, search engines are not good at understanding Java Applet and Flash. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well.
Please also check whether your website has broken links. They may stop search engine spiders to crawl other web pages in your website, it may result in loss of hundreds or thousands website traffic per month, and waste your search engine optimization effort.
6. Link Building
In case you have a little bit knowledge about search engine optimization, you likely know that link popularity is very important to attaining high search engine ranking in major search engines such as Google, MSN, Yahoo, etc..
Yes, search engines use link analysis to determine search engine rankings. The phiolosophy is that if an inbound link points to your site, your site must have some value. Therefore, the inbound link is regarded as a “positive vote” to your website. The more inbound link you have, the higher is your link popularity. This can boost your search engine ranking.
However, quality of links (link reputation) is also important. If you can get an inbound link from a high popularity website, your site will get more benefit.
There are many methods to perform link building including seeking one-way link, reciprocal links, 3-way links, etc. Because link popularity and link reputation are of great importance to search engine positions, many search engine optimizers spend most of their time in link building.
7. Optimize Dynamic Website Content
Search engines are not good at understanding dynamically generated web pages. Therefore, I suggest you should change your dynamic URL to static URL. If it is not possible, you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.
Another simpler way is to create a sitemap and list all dynamic URLs on it. This can help a bit.
Search engine optimization is very important to search engine marketing. When it is done properly, it helps you attract many targeted visitors to your website, and can improve your business results.
Yesterday we started with why you need SEO for your site or blog. We also discussed 4 ways on how to optimize your site so it can rank high in Google and other search engines. Now let’s discuss more strategies.
1. Header Tags
In this tag, all you need to do is input your main keywords into the header tags. This helps the search BOTs to locate your posts easily and also allows people to quickly find your posts. So what you do is use the first header tag as your main heading and use can use the second herder tag as your subheading. When you use the 2 header tags, it allows you to even add even more keywords that will help you rank high.
2. Use Special Editing for Your Words
What do I mean by this? I mean changing the way your words appear using bold letters, letters in italics, and/or words that are underlined. These edited words do 2 things for you: they grab the attention of your site visitors to focus on very important information you want them to be aware of (preferably an action you want them to take that will add value to their lives and at the same time make you money).
3. Outbound Links
It is important that you put links on your site that lead to other quality, informative and authoritative sites that will add value to the lives of your site visitors. Now you may be thinking, ‘Why would I want to link to other sites? I want to have all the traffic!’
That is a wrong mindset. You have to have the mindset of giving even if you think the person you are giving to does not have anything to give back. I promise you it will surely come back to you in multiple folds. It is the law of sowing and reaping.
Now let’s leave success psychology aside.
Linking to other sites, especially authoritative and popular sites, help you to rank high in the search engines. It also builds your reputation as an authority figure. It’s like how the moon positions itself to receive light from the sun so as to give light to the earth. The moon does not have light of its own but because of its strategic position, it has light to give out. That is what outbound links do to your site.
4. Long Enough Posts
I can’t say this enough: search engine optimization has a lot to do with you posting quality content on your site! If you want your posts to be search-engine friendly, then you have no choice but to post quality content. This is very important! I get to some blogs and I see annoyingly short posts that have little or no quality information. If that is what you are doing, stop it right now!
Your post should be at least 350 words long. Don’t rush and put useless articles together. If you are a newbie it may take you a long time to write an article, but if you set a goal to shorten your writing time you will develop the skill to write a post in just 30 minutes per day. And then just infuse your main keywords in the body of the article.
5. Optimize Your Pictures
Yes you got to do that too. Don’t just optimize the words alone. By optimizing the image on your site, you make your posts (and of course your site) easily searchable by people searching for content related to your post and search engine bots. It is also important that you use images that are relevant to your content.
In addition you can rename the image name to a name that is related to your content to make it more searchable online. That is what search engine optimization is all about.
Online businesses should know that marketing strategies evolve along with technology updates. Strategies in web marketing that might have worked before may not be effective today. In order for web businesses to thrive, it is necessary to adapt to changes. Below are five effective search engine optimization strategies that every business should know.
Optimize your website to be mobile-friendly. Mobile technology has increased the number of people using mobile devices these days. It is now very easy to access websites, do shopping and get in touch with the online world using smart phones and tablets. If your website can be seen on mobile, you can increase your online presence and boost your site’s ranking.
Learn more about new search algorithm. Search engine companies launch algorithm updates to further improve query results. A faster and more precise system has been developed. Some noted updates have ranked websites matching the meaning of the query better than those sites matching only the words. It is important to choose your keywords properly so that your site will rank better.
Simplify the address of your web pages. Your URL or Uniform Resource Locator should not contain too many characters. Long and complicated addresses have lower click-through rates because visitors on your site cannot understand the link you are sending them to. As expected, users will not click your page and this translates to lost potential clients. Check broken links and other issues like too many outbound links that could negatively impact your ranking on search engines.
Use social media to boost your influence on your market. Social media is a very powerful tool for marketing today. Increase your visibility online by creating your social media page on variety of channels. Users will be able to check your site if you are also active on different social media channels.
Write good content. Most online marketing agencies know the value of having quality content spread all over the Web. You can build credibility and create your brand by distributing good content about your business. How you describe your services and products in words determines the amount of traffic you bring to your website. If you have written interesting articles, people would most likely visit your page. This increases traffic which could also increase your sales.
Search engine optimization approaches continue to evolve. Mastering this evolution is the only way to keep your business surviving in the market.
According to a recent joint report put together by Advertising.com and the Search Engine Marketing Professional Organization, most Web marketers are not optimizing their Internet marketing strategies in a way that adheres to the latest industry developments. And some of the most glaring aspects of online marketing currently being overlooked are the current opportunities for targeted marketing.
Targeted marketing is a method where online businesses and marketing strategists can make a more efficient use of their resources by going after specific subsets of the population. Instead of broadcasting a marketing message to everyone, targeted marketing uses the latest effective Internet marketing strategies to make sure your message reaches the people who will be most receptive to it.
As the world of online marketing develops, it’s become easier for companies to implement Internet marketing strategies that can target the certain potential customers based on a range of characteristics. Want to go after males between the ages of 18 and 35? Only want to reach females living in the Southwest USA? With targeted Web marketing strategies, it’s easier than ever to get messages to the people you really want to reach.
But as we hinted, most businesses with online strategies are not using the range of targeted marketing options available to them. It seems as if one of the chief obstacles for pursuing a targeted marketing plan is a fundamental misunderstanding of the nature of targeted marketing and targeted ads. According to the aforementioned survey, only 30 percent of online marketers were using targeted display ads. And only 18 percent were using geo targeted ads as a part of their Internet marketing strategies. Despite that, many experts predict that targeted online marketing will see a lot of growth over the next year.
In truth, there are many different types of targeted marketing. That’s one reason why it can be so effective. A business can decide to use just one of the many targeted Internet marketing strategies, or all of them. It all depends on what methods they will work best for them. Here are the five most important targeted Internet marketing strategies.
Geographic Targeting: Thanks to the rise of smart phones and other mobile devices, geographic targeting is currently one of the most widely-discussed Internet marketing strategies. Internet-equipped smart phones give marketers the chance to reach consumers where they need a product. Stores can let shoppers know about sales and discounts while those shoppers walk though a mall. Restaurants can aim to have their PPC ad appear when someone searches for a place to eat within a certain zip code.
Contextual Targeting: This is what most people think of when they think of targeted marketing online. Contextual targeting is based on search engine results and specific Website content. With targeted marketing a company that fashions running shoes can have ads appear on Websites that are related to running.
Demographic Targeting: The rise in popularity of social media and social networks has made demographic targeting one of the most crucial Internet marketing strategies. Demographic Internet marketing strategies let marketers tailor their ads and their message to reach a particular group of people, based on things like income, age or gender.
Time Targeting: While few Internet marketing specialists are concerned with time targeting right now, this aspect of targeted marketing should become a more important part of winning Internet marketing strategies. When used in conjunction with things like real time search, time targeting transfers a message to a consumer at just the right time. A good example of a company that has creatively used time targeted marketing is Starbucks, who have used things like upcoming weather conditions to offer customers specials on certain products.
Behavioral Targeting: By collecting information like web-browsing behavior, like pages visited and Web searches made, behavioral targeting can help deliver specifically-targeted messages to customers who are most likely to be interested. With advanced web analytics, Website owners can hone their Internet marketing strategies to target online consumers with a range of different browsing and buying methods.
Right now, behavioral targeting is one of the most effective ways of increasing conversion rates, although that could change as time targeting and geo-targeting Internet marketing strategies become more refined and more popular.
Another joint study by the digital marketing group Econsultancy and online ad distribution service, The Rubicon Project has found that online businesses that have used targeted Internet strategies have experienced positive results. And further projections show that companies that are taking full advantage of the range of Internet marketing strategies will be primed in the upcoming year to increase their online presence over companies that haven’t implemented targeted marketing.
Believe it or not, a big majority of online marketers and entrepreneurs are clueless when it comes to promoting the products and services of their business on the internet. While some try to replicate successful strategies of others, many do not bother to understand the actual requirements and market environment and decide to go on with random marketing policies. Obviously, both of these and many other similar tactics are useless to say the least.
If you want to draw visitors to your site, the first and foremost thing is to create and / or nourish the website with unique, fresh, relevant, and appealing content. The website should have how-to-use guides and should facilitate easy, quick, and informed decisions. It should be easy to navigate and friendly to be accessed by search engines and visitors. Secondly, you should have a close look at market trends, expectations of your customers, and competition before identifying the right keywords and phrases to promote your business online. While doing this task, you should be clear on whether you would be limiting the scope of your website to local or national or international market.
Secondly, you should always follow the strategy of healthy link building for promoting the website of your business. In short, links both in and out of your website should be relevant. It is also recommended that you make regular checks on the website to ensure that it is well coded and free from dead site pages and URLs. For this, you can always access online tools from the World Wide Web Consortium (W3C).
One of the biggest things that you always should remember is that search engines can not be outsmarted for long. You may gain temporary success with unethical tricks and backdoor links, but search engines would certainly get you and the penalies would be very harsh (complete ban, fall of page rank, etc.).
You should also remember that a website is only good till it gets fed with regular and meaningful updates on a continuing basis. Creating a website and ignoring it will do more harm than good. In other words, the entrepreneur of a growth-oriented business should have the determination, resources, patience, and perseverance to create and operate a business that should facilitate easy sharing and accessibility of information to promote quick and smart decision making for existing and potential customers . Furthermore, the website should have every possible tool, section, sub-section, and policy document that could be required by visitors to insure and reassure them that they are dealing with a legitimate, customer-oriented, and smart business .