The websites are meant for doing business. The world is witnessing a revolution in the field of information technology. Most of us are using the internet to gather information. This approach has also changed the ways of doing business. Nowadays, most of the business activities are performed online using the website. There are several advantages associated with this. The first and foremost is that you can take your business to any of the geographies with the help of the website. But your website can only be considered as useful if it has the potential to engage visitors. This is possible only if your website has a good ranking and visibility with the relevant keyword.
In order to improve the ranking and visibility of your website, it is mandatory to optimize it as per search engine guidelines. What exactly Search Engine Optimization is? It is a process to optimize the website as per the guidelines of the search engines. The search engines like Google, Bing, Yahoo, etc have predefined some guidelines according to which your website needs to be optimized. The search engines have done this in order to provide relevant information to the users. So, the process of optimizing the website as per the guidelines of the search engine is known as SEO.
The SEO is further divided into On Page Optimization & Off Page Optimization. The On Page Optimization is the term used for the activities which are performed on the website. There are several activities which are counted in this. Some of the most vital activities are page title, meta description & meta keywords. These three elements are very important as they attract the bots during the searches. They provide information about the web page to the bots. Apart from this, there are several other activities which come under on page optimization. Some of these are image tagging, content optimization, keyword taglines. We will take these things in the upcoming articles.
The off page optimization involves those activities which are performed on other platforms. The most common activity involves in this is link building. In this, the content is spread on several other platforms along with the links attached. This activity helps in enhancing the associated links to the website which in turn results in better ranking and visibility. We will take the whole off page optimization comprehensively in the upcoming articles.
There are several companies which are offering SEO Services.
Some visitors will visit your site, because you are clearly listed it on your business card, or added it to your e-mail signature, but majority of your visitors will come from search engines.
If you want people to find your personal home page when they search on your name, and for whatever reason your site is not showing up in the results of the most popular search engines, then at worst you will be a little less famous and a little more disappointed.
But, it is much more serious if you are responsible for maximizing the number of prospective customers who visit your company's website, so that they can purchase items online from your company's catalog. If for some reason the search engines are displaying your competitors' sites ahead of your company's, then it could mean the difference between your company making or losing money, and your being promoted to a corner office or demoted to a street corner.
The tremendous popularity of search engines among Internet users, is the primary reason why commercial firms – especially those whose revenue is primarily or exclusively derived from online sales – are willing to invest significant resources in fine tuning their websites to get the best rankings within search engine lists. This practice, and now profession, of "search engine optimization" (SEO), is a critical component of online marketing.
How Search Engine Works
There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking.
H1 Tags: These are the larger headers you use to title your content. For example, the H1 for this article would be the title, 'The Basics of Search Engine Optimization'. This article page may surface on the Google search results when someone searches for keywords that are present in the H1 tag like 'SEO' and Basics of SEO '. Make sure your H1 tags are relevant to the keywords you want to be showing up for.
Keyword Density : This is the amount of times that the keyword your audience is searching for appear on your website. Make sure to mention your keywords, not only in your H1 tags, but also in the body of your content. While you want to include your keywords often, do not over saturate your content. Remember, Google will also consider the use of synonymous keywords.
First, develop a list of all the phrases that you can think of that people might use to find your site – succinct phrases that best describe your business. Then hone that list down to the two dozen most likely phrases. If you have difficulty creating a list of keywords, then take a look at Wordtracker, which is designed to help you optimize your keyword list. At this time, they offer a free trial.
These keywords can and should be located in the text of each page, which is visible to someone viewing the page in a Web browser. In addition, the keywords can be placed in the headings, subheadings, images 'captions, images' alternative text attributes (<img alt = "">), page titles, and anywhere else that they seem appropriate.
Meta Description : This is the description you provide search engines in your <meta> HTML tags. The meta description you use for your website should also include the keywords you want your target audience to search for.
You should bear this in mind when you are wondering why some or all of the search engines appear to be ignoring your new website. It's simply one needle in a humongous haystack. But do not give up hope
Permalinks : This reiter to permanent URL links that are specific to your website. It is advantageous to include your keywords in these permalinks in order to be considered for higher ranking on Google. For example, if you have a gardening website and want your consumers to find the keywords "lawn products," it would be optimal for you to have a page with a permalink such as: <a target = "_ blank" rel = "nofollow" <a href="http://www.gardening.com/lawn-products"> http://www.gardening.com/lawn-products </a>.
Backlinks : This is when other websites link back to yours by providing their viewership with your website URL. For example, if Forbes mentions your business on their website and includes a link for their readers that leads back to your website, this would be considered a backlink. The more of these you have, the better your opportunities are to be higher ranked in your keywords. However, the source of your backlinks also play a factor in ranking. Google values ??quality and the larger the source your backlink come from (ie. Forbes, NY Times, .gov addresses etc.) The better chances you have for being ranked higher in your Search Engine Optimization.
Search Engine Optimization on desktop vs mobile: Is your website mobile friendly?
Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. With the rise of the mobile device, more and more individuals are searching on the go. Google has noticed the increased mobile traffic of its users and has roled out a new addition to their search ranking metrics. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. However, this will only affect your mobile search rankings. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (ie your product is a mobile app).
SSL Certificate. Recently Google put into consideration websites that have SSl certificates. Consider buying an SSL certificate Today. Uniquenameregistration.com offers various SSL Certificate at good rate.
Site Design and Other Factors
While embedding well-targeted keywords within your site is acknowledged to be the most SEO valuable technique, there are other worthy elements: smart site design, reciprocal links, and attractive page content. To make your site as welcoming as possible to search engines spiders: organize the pages and links in a logical hierarchy, opt for CSS divs instead of nested tables, use text instead of images for the navigation links (or at least have flawless image alt values ), and include a site map (which serves as an index of links to your pages) if the site has more than a dozen pages.
Appropriate reciprocal linking is when two or more sites have links to each other, as a natural result of the surrounding content of each site. This is quite different from – and far more effective than the so-called "link farms", which are purely content-free pages that contain nothing but links to the sites of paying clients. Search engine firms done on that trick a long time ago. Consequently, paying someone to include links to your site among thousands of others, would not only be a waste of your money, but can get your site quickly penalized in the search results, or even blacklisted entirely.
The best way to entice new visitors to your site, whether they are humans or spiders, is to offer free quality content. This will encourage human visitors to check back frequently to see new content, and also to post links to your site on their own sites and in their blogs. This invariably increases your site's estimate by search engines. Having fresh content that matches your targeted keywords and phrases will also result in higher rankings by the search engines, because they always examine words within the context of the surrounding material.
Your SEO strategy should be a long term process
Getting placed on the first page of a Google search does not happen overnight. Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Stay on top of your SEO strategy and make sure that it is up to date.
Your SEO strategy will go a long way for you and your business with the proper maintenance. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Google your own keywords and see those places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings
Search engine optimization is an increasingly important component of wise website promotion. While an article can only touch the major topics within SEO, you can probably see already how important these methods are for improving your site's standing within search engine rankings, and then in the eyes of Internet users for what "Google" is now a verb .
SEO as a term means “search engine optimization.” A process so that you increase the quantity and quality of the traffic on your website by using “free,” “organic,” “editorial” or “natural” If this is explained, then optimization is a methodology in which using your strategies, techniques and tactics, your website is required to rank high on (Google, Bing, Yahoo etc.) so that more and more visit your website visitors. For SEO, related keywords are chosen from your website. These keywords are those which are related to the website and you want them to rank well.
How SEO works – For a successful search engine optimization, it is important to carefully select relevant keywords. Search engine optimization is broken down in two basic areas: –
On-page (or on-site) optimization – On-page optimization is on the website design and on the elements of the website such as HTML code, textual content, and images, Off-page optimization -Off-page optimization is meant to be branded outside the website by not working on website for ranking and position increase, and to increase the quality of traffic on your website from outside website. high-quality backlinks are more important method.
SEO techniques have been defined in broad way –
White hat SEO – White hat SEO is used to target different types of techniques and human visitors are used instead of the search engine. These are techniques – using keywords analysis, doing good research, rewriting meta tags which are more reliable, link building and writing content for human readers.
Many website owners do not know about this, so they are less interested in optimizing their websites. So, before starting any website, you must know about this. Google Yahoo and the rest of the search engines use a kind of algorithm to look at information,
Get information about SEO – There are a lot of free eBooks available on the internet for search engine optimization (SEO), from which we can get the information and if you have a little curiosity, after learning a few days of hard work, you can also become a Search Engine Optimization Expert (SEO) expert. Is there. I’m saying more about search engine optimization (SEO) because there is a saying that incomplete knowledge is always dangerous, so after knowing only a few facts, if you think this task is so easy then you are wrong. Because if your website does not conform to Google’s standards then Google may also ignore it.